josé carlos Pinho

• PhD in Industrial and Business Studies
• Professor (Associate) at University of Minho

Purpose The purpose of this study is to advance knowledge on the gender-specific conditions that lead to higher entrepreneurial activity (EA) in challenging contexts by examining the interdependencies between several cognitive dimensions (perceived opportunities, perceived capabilities, being undeterred by fear of failure, knowing an entrepreneur w...

Purpose Drawing on the conservation of resources (COR) theory, this study aims to assess the moderating effect of the psychological contract (PC) type (relational, transactional and balanced) on the relationship between psychological contract breach (PCB) and organizational citizenship behaviours (OCBs). Design/methodology/approach The authors adm...

Drawing on the conservation of resources (COR) theory, this study aims to assess the moderating effect of the psychological contract (PC) type (relational, transactional and balanced) on the relationship between psychological contract breach (PCB) and organizational citizenship behaviours (OCBs). The authors administered a survey to a sample of 159...

Due to recent economic, social, and public health drawbacks, social enterprises (SEs) play an increasingly important role in addressing a wide range of social problems, as part of their market-based approach to social value creation. Since SEs operate mainly in challenging contexts characterized by scarce resource environments, they need to develop...

Purpose Consumer trust plays a key role in the development and maintenance of long-term relationships in the tourism sector. This study aims to examine the antecedents of trust in the local accommodation sector, which faced a disruptive period due to the COVID-19 pandemic. It also addresses the trust–loyalty relationship. Design/methodology/approa...

The purpose of this study is to contribute to understanding website usage and loyalty and specifically whether the navigation experience varies with the presence of a virtual customer service agent (VCSA) on the website. Two online surveys were carried out with a random sample of 1,000 frequent flyers before and after the inclusion of the VCSA in a...

Purpose:This paper aims to deepen the understanding of the marketing process and practices taking place during the initial stages of the company development, by revealing the distinct entrepreneurial marketing process and mix resulting from the entrepreneurs' decision-making process. Design/methodology/approach: Using the critical incident techniq...

Purpose Dynamic capabilities (DCs) upgrade operational capabilities. However, DC dimensions of sensing, seizing and reconfiguring may combine in different configurations that result in alternative outcomes, depending on the firm's lifecycle stage. The purpose of this research is to explore configurations of DC dimensions during different stages of...

Currently, small and medium enterprises that are family businesses (SMEFs) assume an important role in the global economy. Further, innovation and flexibility became vital to firms' survival and prosperity in the market during these volatile times. Firms should not only possess critical resources, but also be able to recombine them. Characterized b...

Using a quasi-experimental method, this study assesses the effects of a social marketing intervention designed to reach a target audience of children and adolescents aged between 10 and 16 years old, to reduce the prejudice towards boys who dance. This study took a step forward in responding to the calls to the use of theory and experiments in the...

Given the increasing use of the Internet and mobile technologies, this study is pertinent as it seeks to analyze the factors that determine the adoption of Mobile Health (mHealth). To that end, the proposed conceptual model integrates the Unified Theory of Acceptance and Use of Technology (UTAUT2), Perceived Health Condition, eHealth Literacy and P...

Given the increasing use of the Internet and mobile technologies, this study is pertinent as it seeks to analyze the factors that determine the adoption of Mobile Health (mHealth). To that end, the proposed conceptual model integrates the Unified Theory of Acceptance and Use of Technology (UTAUT2), Perceived Health Condition, eHealth Literacy and P...

Dance is proven to offer a myriad of physical, psychological, and social benefits. However, because dance has been frequently perceived as a feminine practice, there is a prevailing prejudice towards boys who dance, making it hard for them to engage in this physical activity. Social marketing has been presented as a promising framework to deal with...

Purpose This paper aims to reinforce the arguments for applying the social support concept in social marketing. Design/methodology/approach This paper aims to conceptually outline the potential positive contribution of social support for social marketing practice as a tool to induce behavior change. Findings This paper focuses on the philosophica...

For several medical treatments there is considerable scientific and medical uncertainty about the relative benefits and risks they imply. The literature indicates social support as an important factor in health uncertainty management and the concept has gained considerable interest in the areas of behavioral medicine and health psychology research....

Due to recent economic, social, and public health drawbacks, social enterprises (SEs) play an increasingly important role in addressing a wide range of social problems, as part of their market-based approach to social value creation. Since SEs operate mainly in challenging contexts characterized by scarce resource environments, they need to develop...

This chapter focuses on the navigation experience in ecommerce. The authors address the impact of a number of hedonic dimensions, specifically perceived visual attractiveness, perceived enjoyment, and sociability, in consumers' online experiences. They develop and test a research model explaining how these factors affect trust, satisfaction, and ul...

Social marketing thinking and strategies have been used by public health and nongovernmental organizations to improve treatment adherence, with encouraging results. However, in contexts characterized by high uncertainty regarding treatment outcomes, the role of social marketing can be problematic. This research is part of a vast investigation proje...

This study examines the impact of several institutional factor conditions on entrepreneurship in difficult macroeconomic environments such as a systemic banking crisis. It uses data from the National Expert Survey (NES–GEM). A total of 1771 national entrepreneurship experts representing 44 countries were included in the analysis. Using Laeven and V...

Researchers from Portugal have shown how different career strategies influence career development for university graduates R esearchers from Portugal have shown how different career strategies influence career development for university graduates. The researchers compared a "traditional career attitude" (TCA), which stresses upward mobility at one...

The concept of social support has gained considerable traction in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how the concept can be approached from a social marketing perspective. The purpose of this article is to examine how social support has been operationalized and conceptualized in heal...

This chapter focuses on the navigation experience in ecommerce. The authors address the impact of a number of hedonic dimensions, specifically perceived visual attractiveness, perceived enjoyment, and sociability, in consumers' online experiences. They develop and test a research model explaining how these factors affect trust, satisfaction, and ul...

Social Enterprises must leverage their resource-base (RBV) to accomplish their missions, by combining different types of social, human and financial capital to produce both social and economic value (Zahra, Gedajlovic, Neubaum, & Shulman, 2009). In this sense, this study seeks to provide answers to the following research questions: R1: What is the...

This study’s goal is to evaluate the impact of career attitudes (traditional career vs. boundaryless career) on perceived employability (internal vs. external employability). In addition, we examine whether career self-management strategies act as mediators of these relationships. Due to high unemployment rates in the last two decades, it is import...

Drawing on UTAUT2, this study examines the number of causal recipes that foster mHealth adoption, using a mixed approach combining Partial Least Squares (PLS-SEM) and fuzzy-set qualitative comparative analysis. Two general research propositions are assessed using data collected through a survey administered to 120 mHealth users. The findings point...

The paper aims at exploring the antecedents of customers’ online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal chain of perceived risks-trust-perceived benefits-onl...

Organizational culture plays a key role, as it characterizes the way organizations behave, decide and guide their own success. Nowadays, due to highly competitive environments, performance is considered a leading concept in management. In the same vein, learning and growth are also important in order to fulfill the requirements related to the defin...

Purpose This article examines whether international readiness, including innovation, competition, technology-orientation and opportunity perception, impacts on internationalization of small businesses differently in Asian countries compared to the complete GEM sample. Design/methodology/approach This study uses data from the Adult Population Sur...

Purpose Drawing insights from institutional theory, the purpose of this paper is to analyse the synergistic effects of a range of entrepreneurial framework conditions (EFCs) on the capacity to start a business within different types of economies. Design/methodology/approach This is a preliminary study that uses data from the National Expert Surv...

In recent decades, the rise of entrepreneurship capital (EC) and the need for economic and sustainable growth has gained significant attention. This trend is particularly relevant in the current social and economic context in which new solutions coupled with appropriate public policies are needed to promote effective entrepreneurial activities at t...

This article develops and tests a conceptual model to identify the impact of internal drivers (personal and organizational) on the international performance of small and medium-sized enterprises (SMEs). Drawing on the resource-based view of the firm and its capability extensions, it is argued that the effect of drivers is mediated by organizational...

Using the lenses of institutional theory, this study examines several Entrepreneurial Factor Conditions (National Experts Survey database) while focusing on potential differences of several institutional dimensions between factor- (or production) and innovation-driven countries. This study therefore examines first the extent to which several Scott’...

Healthcare organisations in most developed countries are facing tremendous pressures to maximize efficiencies and to improve organisational performance while enhancing service quality. This paper aims at developing an integrative model to examine the mediating effect of market orientation and innovation on the quality-organisational performance rel...

This study examines the role of Social capital dimensions towards resource sharing within R&D cooperation projects funded by the 7th Framework Programme (FP7). Data were collected in a survey of 553 FP7 project participants and analysed using two different social network analysis (SNA) methodologies: Logistic regression quadratic assignment procedu...

Purpose This paper draw insights from social capital theory and examines the synergistic effect of several constructs on export performance within the context of exporter–intermediary relationships. Specifically, it assumes that social capital and the set of resources embedded therein strongly influence the extent to which both commitment and coope...

Pretende-se, com este artigo, compreender o efeito de determinadas condições estruturais empreendedoras na oportunidade de contexto em criar novos negócios e, ainda, a influência que essa última oportunidade de contexto tem na capacidade individual em iniciar um novo negócio. A metodologia e os dados recolhidos têm por base o projeto Global Entrepr...

O capital do empreendedorismo (CE) ilustra a capacidade de uma região para gerar novos negócios formados pela acumulação de várias formas de capital, nomeadamente financeiro, construído, social, humano e cultural, dentro de um quadro institucional específico que pode ser influenciado por uma matriz regional. Consistente com Audretsch & Keilbach (20...

Previous studies on the marketing/entrepreneurship interface have attempted to identify the core elements that constitute the entrepreneurial marketing construct mainly by describing how new ventures implement marketing activities (e.g., Stokes 2000; Coviello et al. 2000; O’Dwyer et al. 2009). Despite the advances the area has known over the last 3...

This research encompasses the main concepts of relationship marketing in order to develop a model that explains the different factors preceding the export performance of Portuguese companies operating in Angola; it particularly seeks to understand the relationship between exporters and their local intermediaries from a relationship point of view. T...

Although mission statements are widely adopted as an important strategic tool, their effective influence on organizational performance are not firmly established due to a lack of consistent results in relevant literature. To shed light on this relationship, the present study proposes a model to examine the mediating role of organizational commitmen...

Purpose – This paper highlights the relevance of using social network analysis (SNA) as a different methodological approach to understand the numerous complex interactions that take place within the internationalization process. Design/methodology/approach – The paper is divided into three major sections: First, it identifies relevant articles on...

Purpose – The purpose of this paper is to draw insights from the actors-resources-activities (ARA) model and social capital literature to identify relevant activities shared by university-industry (U-I) actors prior to R & D cooperation. Design/methodology/approach – Based on a qualitative methodology, a series of interviews were carried out with...

The objective of this study is to analyse the marketing value obtained from developing and maintaining social relationships through online social networks (OSNs). We propose and test a structural model that considers a number of antecedents to response to advertising, namely social capital, social status and sociability.Data was gathered through th...

Purpose: This work tests the use of social network analysis (SNA) as a new methodological approach to better understand university–industry (U–I) relationships in the context of research and development (R&D) cooperation networks for innovation. Methodology: Following a thorough review of the literature on U–I links from the last two decades, focus...

The interest among both academics and practitioners in the mission statement has given rise to a large body of research that has attempted to determine the core elements that a successful mission statement need to incorporate in order to produce sounding outcomes. Such efforts have however, resulted in contradictory evidence regarding the link betw...

Purpose – The purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model explaining response to OSN advertisements embracing perceived enjoyment, social influence and advertising-related variables. Design/methodology/approach – Data...

Purpose – The purpose of this paper is to examine the influence of individual and relational factors on new ventures’ performance. Particular emphasis is given to entrepreneurs’ personal attributes and business relationships (both social and institutional). Design/methodology/approach – Drawn upon a quantitative methodological approach, the curren...

Purpose – The purpose of this paper is to examine the successor's perceptions of the major objective and subjective factors as well as networks that facilitate or inhibit the process of internationalisation of entrepreneurial family firms. Design/methodology/approach – Based on a qualitative methodological approach, the current study relies on cas...

Purpose – The purpose of this paper is to propose a conceptual framework that explores the relationships among the following constructs: corporate/organisational culture, market orientation, organisational commitment and organisational performance in non-profit organisations. Design/methodology/approach – In line with previous studies in the field...

This study addresses the structure, nature and composition of stakeholder networks related to rural tourism in a Portuguese National Park (Peneda‐Gerês National Park). In particular, it examines their interactions along the following dimensions: marketing information (marketing exchanges such as flyers, tourism information and information on specif...

Abstract Purpose – The purpose of this paper is to examine the successor's perceptions of the major objective and subjective factors as well as networks that facilitate or inhibit the process of internationalisation of entrepreneurial family firms. Design/methodology/approach – Based on a qualitative methodological approach, the current study rel...

This paper reviews and discusses the emerging social networking paradigm in interorganisational and interpersonal relationships. A distinction between both types of social networks is made. Then, the paper examines the difference between bonding and bridging social capital. This is followed by an analysis of the foundations of marketing relationshi...

Purpose – This paper aims to rely on a conceptual model that builds on, and synthesizes, the theoretical foundations of social capital (relational and cognitive) and cooperation. It assumes that the network of relationships and the set of resources embedded within it strongly influence the extent to which exporter-intermediary cooperation occurs....

Purpose ‐ Despite the increasing importance of online social networks (OSN), there is little empirical research available to address different measurement scales derived from this new type of communication and interaction. The purpose of this study is to build on and extend the measurement scale of social capital proposed by Williams. Design/method...

This study aims at examining the overall pattern of networks between low, moderate and high entrepreneurial performance of new ventures. Following a quantitative methodological approach, a survey was administered to a sample of seventy three new ventures to empirically test and analyse their relationships with different stakeholders. The results fr...

Purpose This study aims to build on and extend the literature of market orientation by examining the impact of sub‐dimensions of both internal and external market orientation on financial and non‐financial performance in the local public sector context. Design/methodology/approach In line with previous studies on market orientation, a quantitative...

The purpose of this article is to analyze the impact of social interactions on marketing interactions within social networks (SN).We propose and test a structural model of relationships embracing the following constructs: Social Relationships, Trust, Information Disclosure, Word of Mouth (WOM) and Attitude toward Advertising. Data were gathered thr...

The purpose of this chapter is to analyze the impact of commitment-trust on both exporter-Intermediary cooperation and performance. It presents the original perspective of looking at a relational approach to exporter- Intermediary relationships within a specific cultural context. This study offers a quantitative approach based on a sample of Portug...

Purpose – The major goals of this paper are twofold: first, it aims to explore the link between social capital (structural, relational and cognitive) and the exploitative and explorative capabilities; second, to examine the influence of exploitative and explorative capabilities on international performance. Design/methodology/approach – This paper...

Purpose This study aims to examine online service quality factors as main driving forces in the degree of intention of using the Taxation Department web site expressed by certified accountants. Design/methodology/approach Drawing on a quantitative methodological approach, a survey was undertaken among a sample of 351 certified accountants to empir...

Purpose The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM). Design/methodology/approach The study applies a quantitative methodological approach by using a survey method. The data are collected from a sa...

This study aimed to identify some of the major barriers that may hinder potential exporters and non-exporters from exporting their operations. Both parametric and semi-parametric binary choice models were used to analyze the data with the aim of assessing which of the major barriers detected can better explain the surveyed SMEs' decision to export...

The present study builds on and extends literature in the determinants and implications of the satisfaction of medical doctors towards generic drugs. The growing interest in measuring satisfaction assumes an even more important role when it is positively reflected on consumer loyalty, positive word-of-mouth and repurchases intention. The goal of th...

The present study builds on and extends literature in the determinants and implications of the satisfaction of medical doctors towards generic drugs. The growing interest in measuring satisfaction assumes an even more important role when it is positively reflected on consumer loyalty, positive word-of-mouth and repurchases intention. The goal of th...

Purpose – The purpose of this paper is to analyse the implementation of the marketing concept within both the internal (internal market) and external environments in the context of the local public sector. It also aims to examine the impact of market orientation (MO) on employees' job-related attitudes (job satisfaction and organisational commitmen...

Purpose This study aims to analyse the driving forces that either favour or inhibit internet adoption by organisations operating in the non‐profit sector. Design/methodology/approach Following a quantitative methodological approach, a national survey was applied to a sample of 392 Portuguese non‐profit organisations to empirically test the propose...

Purpose The purpose of this paper is to analyse the antecedents and consequences of online satisfaction within the context of e‐government, which increasingly play an important role in modern public administrative management. Specifically, this paper examines the taxation services offered through the web‐based electronic declaration system. Design...

Purpose – The purpose of this paper is to analyse the importance of developing a quality management approach as a way to enhance the bottom line results of small and medium sized enterprises (SMEs). The main goal is to examine the synergistic relationships between TQM, performance, consumer orientation and innovation. Design/methodology/approach –...

Purpose This paper aims to analyse the growing body of literature on small and medium‐sized enterprise (SME) internationalisation by considering a set of propositions regarding the drivers and inhibitors of an entry mode decision. Design/methodology/approach Following a quantitative methodological approach, a survey was applied to a sample of SMEs...

Purpose The purpose of this paper is to test the adequacy of SERVQUAL within the context of public online services, more specifically those provided by the Department of Taxation through its web‐based electronic declaration system. Design/methodology/approach Following a quantitative methodological approach, a survey was applied to a sample of 351...

It is commonly accepted that a market-oriented behaviour has a positive impact on organizational performance. This study provides additional support for the classical relationship between market orientation and organizational performance and goes further by not only including in the model the mediating role of both the organizational learning and o...

In the last few decades, advances in new information technologies in general and the adoption of the Internet in particular have attracted the attention of many academics and practitioners alike. Much of current research, however, is focused on for-profit organizations, and less emphasis has been placed on other organizational contexts, such as the...

Purpose This article sets out to examine the market orientation construct within the context of the non‐profit sector. Given the specificity of non‐profit organisations and the increasingly demanding resource environments in which these organisations operate, the adoption of the concept of marketing is viewed as an adaptive strategy for ensuring th...

During the last few decades, the advances of the new information technologies in general and the adoption of the Internet in particular have attracted the attention of many academics and practitioners. This trend has also been reflected in the increasing number of studies reporting the multiple potentialities and obstacles associa ted with this new...

In the context of an increasing competitive environment, in which organisations are compelled to manage their resources and capabilities in a more efficient and effective way, the concept of market orientation has been acknowledged as highly important in the marketing and management literature. However, the existing literature is mainly focused on...

Despite the increasing popularity and potential associated with the use of Internet, non-profit organisations are not adopting this new information technology with the same speed other sectors like business, Governments and universities do. Considering that the dependence from non-profit organisations on financial resources, can be related to a par...

In the context of an increasing competitive environment, in which organisations are compelled to manage their resources and capabilities in a more efficient and effective way, the concept of marketing orientation has been acknowledged as highly important in the marketing and management literature. However, the existing literature is mainly focused...