José Ortega-Mohedano- PhD in Marketing and Quality Management applied to Education.
- Professor (Assistant) at University of Salamanca
José Ortega-Mohedano
- PhD in Marketing and Quality Management applied to Education.
- Professor (Assistant) at University of Salamanca
Project Manager & Researcher at the AIR Institute.
About
12
Publications
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Introduction
José Ortega Mohedano currently works at Universidad de Salamanca (Spain), UNIR (Spain) and at Deggendorf Institute of Technology (Germany).
José does research in Business Administration, Marketing (International; Services) and Education (Institutional Organization; Educational Marketing; Evaluation).
PhD in Marketing and Quality Management applied to Education, 2015. Thesis: “Quality and Satisfaction from European Higher Education Students. Development of an online and offline service quality measuring scale”.
Experienced manager of higher education, leading different projects and/or units (research, communication, elearning,...).+ info: www.eduqualitas.com
Other than at Academia, José is a tech-savvy entrepreneur, with working experience in Tech (Startups) and Fruit&Veg sectors.
Current institution
Publications
Publications (12)
Higher education is facing, worldwide, a context of greater competition for students. It is a new environment of competition for the student, based both on reasons of supply (offer available to the student), and demand (students demanding educational services) in the field of higher education. Of supply, due to reasons like the growing liberalizati...
In this paper we have tried to contribute to the debate on the evaluation of the performance of higher education institutions (HEIs). More specifically, to the quality assessment of higher education developed by universities. The fundamental question we asked our selves, was how could we measure the quality of education offered by HEIs. And in part...
The global objective of this work is to contribute to the field of evaluation of the quality of higher education developed by higher education institutions (HEIs) from a multidimensional perspective, that considers all their activities, related to teaching, research, innovation and knowledge transfer. That is, any of the services offered by the uni...
El objetivo genérico del trabajo es contribuir al debate sobre la evaluación del desempeño de las universidades. Más concretamente, al de la evaluación de la calidad de la educación superior desarrollada por estas tanto de forma tradicional o “presencial”, como digital o electrónicamente, desde una perspectiva multidimensional, que tenga en cuenta...
This document is the result of a Strategic Workshop held in Leuven by the Task Force e-Learning (TF eL) of the Coimbra Group (CG), followed by a series of meetings with the TF members on this issue. It provides short information on the current state of play on learning technologies and related practices at the different institutions of TF eL. This...
Proyecto realizado por el Laboratorio de Diseños Educativos Multimedia y Teleducación, Instituto Universitario de Ciencias de la Educación (IUCE), Universidad de Salamanca (http://iuce.usal.es). La aplicación 'El flujo de la renta, V.O.I.', prentende proporcionar un ejemplo práctico de las posibilidades que encierran la aplicación de las nuevas tec...
