José Fernández-CaviaUniversity Pompeu Fabra | UPF · Department of Communication
José Fernández-Cavia
PhD
About
63
Publications
19,862
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
928
Citations
Introduction
Additional affiliations
September 2006 - present
September 2003 - September 2006
Publications
Publications (63)
Las campañas de marketing y los productos de las industrias culturales son un factor que influye de manera importante en la intención de visita de los turistas. Ambos elementos pueden considerarse, sin embargo, integrados en la percepción integral de un destino. La percepción de la imagen de los destinos se ha estudiado con anterioridad, pero no ex...
Marketing campaigns and products of the cultural industries are an important factor influencing tourists’ intention to visit. Both elements can be considered, however, to be integrated into the holistic perception of a destination. The perception of a destination’s image has been studied before, but there is no geographically wide-ranging research...
Place branding is a multidisciplinary field of research and practice that plays an important role in sustainable development by stimulating economic growth, social prosperity and environmental sustainability. Despite the significance of this intersection, research on place branding and sustainable development is limited. This article contributes to...
Academic databases play a crucial role in advancing science by hosting a vast array of peer-reviewed literature. However, academic database search tools involve a relatively slow and rather unintuitive process of searching and evaluating content. To address these challenges, in January 2024, Elsevier introduced Scopus AI, a generative artificial in...
Tourist destination managers must design effective communication strategies as part of their promotional tasks. In order to do so, destinations need to know what sources of information tourists actually use during the stages of a trip. Previous studies have partially addressed this issue but only used a limited list of sources analysed or only focu...
Destinations ‘talk’ about themselves via online media to build strong brand personalities. However, previous research points to the influence of other associations linked to the destination in determining the credibility of the aforementioned personality. This research aims to identify the potential of certain types of functional associations ―attr...
Destinations ‘talk’ about themselves via online media to build strong brand personalities. However, previous research points to the influence of other associations linked to the destination in determining the credibility of the aforementioned personality. This research aims to identify the potential of certain types of functional associations ―attr...
This qualitative study analyses the public diplomacy (PD) role of the Public Diplomacy Council of Catalonia (DIPLOCAT) and delves into the perceptions that international correspondents have towards this region. The objective of DIPLOCAT is to influence foreign public opinion in relation to Catalonia’s will of self-determination. This study proves t...
Introduction. This research provides a general map of the most important knowledges and skills for professionals, professors and university managers of the industry of the Spanish advertising. The emergence of the Internet and new technologies and the apparent disconnection between the professional and academic worlds in this sector are considered....
La fragmentación de la audiencia junto con otros factores ha provocado que las cifras de audiencia disminuyan en la mayoría de las cadenas de televisión. En un nuevo contexto en el que hay que reconsiderar lo que es una buena cuota de audiencia, el contenido deportivo destaca como el último antídoto contra la fragmentación de la audiencia. Metodolo...
In order to be efficient, advertising needs to show familiarity with the communication habits of its target audience. As an audience group, children pose huge challenges, particularly since they constitute a target whose gender is not taken into consideration and which has an excessively broad age range, thereby masking a highly varied spectrum of...
Information and communication technologies (ICTs) have had a significant impact on both the travel and tourism experience and industry. In particular, destination marketing organizations (DMOs) have found ICT a powerful ally to harmonize and coordinate the activities of local stakeholders as well as to reach travellers. The aim of this research is...
Official websites are crucial tools for image dissemination, brand promotion and marketing of destinations. National Tourism Organizations are aware of the need to create, maintain and update an Official Destination Website in order to engage with current and potential visitors. This paper presents a quality assessment of the official destination w...
Websites are an important communication tool in destination branding. This study analyses the relational nature of 87 official destination websites (ODWs) according to two parameters: interactivity, whose link to ODWs has been highlighted in several studies; and, the presence of the social web elements, increasingly necessary to achieve comprehensi...
Official websites are important communication tools for tourist destinations. However, it is difficult to make a systematic and complete evaluation of their quality due to their diversity of functionalities, which makes them complex to analyse. This paper proposes the complementation of the WQI assessment system for Destination Marketing Organizati...
Mutual influences between brands can have a strong impact on their perception, in particular in DMOs. This work analyses the mutual influence of the Spanish State and Community-level Tourism Organizations accounts on Twitter. We analysed to what extent the State account Spain diffused information about the Communities accounts and vice versa, and t...
Medios de comunicación y marcas turísticas: la labor de las oficinas extranjeras de turismo en España 1 Recibido 28 de mayo de 2013 Aceptado: 21 de octubre de 2013 Resumen Este artículo examina las acciones que realizan las oficinas nacionales de turismo en el extranjero, para lograr uno de sus objetivos de comunicación principales: fomentar el int...
This article reports the findings of a study con-cerning mobile applications for tourism in 2013. The research, which studied 66 applications, combined a quantitative description of this sector with qualitative cate-gories based on a semiotic analysis. This article evaluates and compares the applications, identifies their main traits, and proposes...
Tourism is a vital economic activity in many countries. Cities, regions, countries and destinations of all categories vie for securing tourists and to do so they employ communication and promotion channels such as official websites. Despite the importance of these websites, no comprehensive method of assessment exists to enable communications manag...
Calidad de los sitios web turísticos oficiales de las comunidades autónomas españolas Resumen Object ivo: analizar la calidad de los sitios w eb tur ísticos oficiales de las comunidades autónomas españolas. Metodología: metodología propia, elaborada por el pr oyecto de investigación CODETUR, basada en una plantilla de análisis que contempla doce pa...
This paper examines the activities of the national tourism offices abroad, oriented to achieve one of its main communication objectives: to increase the public interest on the destination through a positive presence in the media. Qualitative interviews were conducted with managers and public relations managers of five tourist destinations offices e...
El sector de la publicidad vive una situacion de cambio estructural, consecuencia de una mayor cercania entre tecnologia y medios de comunicacion. El objetivo de este articulo es reflexionar sobre los desafios a los que se enfrentara el profesional de la publicidad en este nuevo ecosistema mediatico. Para ello se ha planteado una investigacion expl...
Abstract Introduction: The World Wide Web has become the primary instrument used by tourists in order to search for information. As a result, tourism websites pertaining to destinations need to be appealing and must convey their brand image in an appropriate, effective manner. However, there is no methodology in place to assess the quality and comm...
Tourist communication and destination branding are professional and
academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples com...
El ecosistema de los medios esta cambiando debido no solo a motivos coyunturales sino tambien estructura-les entre los que destaca la revolucion tecnologica y la consolidacion de internet como medio de comunica-cion. Las agencias de medios deben reformular su modelo de negocio e incorporar, por ejemplo, metricas como el iGRP que permiten justificar...
Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples com...
Characteristics and functions for place brands based on a Delphi method J de San Eugenio Vela [CV] [ ORCID] [ GS] Universidad de Vic (Spain) jordi.saneugenio@uvic.cat J Fernández-Cavia [CV] [ ORCID] [ GS] Universitat Pompeu Fabra (Spain) jose.fernandez@upf.edu J Nogué [CV] [ ORCID] [ GS] Universitat de Girona (Spain) joan.nogue@udg.edu M Jiménez-Mo...
Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples com...
Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples com...
Object ives: This paper assesses the quality of official tourist destination websites offered by Spain's regional tourism boards. Methodology: The system of assessment was designed by the research group Comunicación online de los destinos turísticos (Online Communication for Destination Brands, CODETUR) in the form of a template combining 12 parame...
Tourist destinations have started using Twitter as a new platform to provide information to travellers. However, it is still unclear what the future role of this social network is and how tourist destinations will use its characteristics to improve their influence and impact on the network. This study analyses the activity of nine Spanish tourist d...
La educación mediática no ha tenido un papel importante en los currículos escolares, en los planes de estudios universitarios, en los medios de comunicación y en la propia sociedad, a pesar de la fuerte presencia de la comunicación mediática en todos los ámbitos de nuestra vida personal y social. Este abandono de la educación mediática implica una...
Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capit...
En un contexto de creciente competitividad y popularización del uso de la Web, los destinos deben contar con una presencia virtual adecuada, y ello pasa especialmente por el diseño y mantenimiento de un sitio web capaz de comunicar a los públicos diversos las fortalezas de la marca. Según la literatura académica reciente, se hace necesario trabajar...
City marketing tries to position cities in the mind of the public, although the process of creating and communicating city brands is still at an early stage of its development. One of the main tools for the communication of these brands is now the World Wide Web. This chapter describes the results of two combined studies (qualitative and quantitati...
City marketing tries to position cities in the mind of the public, although the process of creating and communicating city brands is still at an early stage of its development. One of the main tools for the communication of these brands is now the World Wide Web. This chapter describes the results of two combined studies (qualitative and quantitati...
City marketing tries to position cities in the mind of the public, although the process of creating and communicating city brands is still at an early stage of its development. One of the main tools for the communication of these brands is now the World Wide Web. This chapter describes the results of two combined studies (qualitative and quantitati...
En los últimos años, niños y niñas se han consolidado como uno de los grupos de telespectadores y usuarios de internet más numerosos. Su acceso a los contenidos emitidos por estos medios ha hecho que existan unos horarios protegidos de los que están exiliados los contenidos que puedan inteiferir negativamente en su desarrollo cognitivo y emocionaL...
In this qualitative study conducted at the Rovira i Virgili University we show that there are clearly two speeds for the implementation of public relations in Spain: one in the big cities (basically Madrid and Barcelona) and one in the smaller cities or regions of secondary economic importance, such as Tarragona, where the degree of professionalisa...
Queremos insistir en que estamos ante un objeto de estudio estratégico. Su análisis arroja luz a una serie de fenómenos que están relacionados de forma directa. La publicidad no convencional en la televisión generalista se constituye en un valioso indicador de toda una serie de aspectos:
• la evolución y las perspectivas de futuro de la profesión p...
In recent years, a noticeable increase in the use of non-con- ventional TV advertising has taken place. However, hardly any studies have been carried out to understand how these for- mats influence young viewers. This article presents the find- ings from an experimental study on the influence of product placement on children (aged 8, 10 and 12 year...
In recent years, a noticeable increase in the use of non-con- ventional TV advertising has taken place. However, hardly any studies have been carried out to understand how these for- mats influence young viewers. This article presents the find- ings from an experimental study on the influence of product placement on children (aged 8, 10 and 12 year...
Websites are an important communication tool in destination branding. This study analyses the relational nature of 87 official destination websites (ODWs) according to two parameters: interactivity, whose link to ODWs has been highlighted in several studies; and, the presence of the social web elements, increasingly necessary to achieve comprehensi...
p. 327-337 Confirma las siguientes hipotesis: los adolescentes están muy influenciados por el marquismo, se dejan seducir fácilmente por la atracción y la personalidad de las marcas; la construcción de la marca no pasa exclusivamente por la publicidad, cada vez aumenta más la renta disponible por los adolescentes y, por tanto, su capacidad de compr...
La Universidad de Concepción desarrolla desde el año 2003 el programa EMPRENDO de Formación de Profesionales Emprendedores, gracias a los fondos aportados por el Proyecto MECESUP UCO 0211 otorgado por el Ministerio de Educación chileno. La finalidad de este programa es desarrollar capacidades en los alumnos orientada a enfrentar responsablemente ad...