
José-Borja Arjona-MartínUniversity of Granada | UGR · Departamento de Información y Comunicación
José-Borja Arjona-Martín
PhD
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6
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Publications (6)
Viral communication is one of the most important disruptive innovations for media in the last three decades. This entry is aimed at updating and synthesizing the concept of virality in relation with political communication. Virality is a term used to describe how messages (in diverse formats such as text, video or pictures) can be spread rapidly an...
This research addresses the use of crowdfunding platforms for the development of video games in Spain. It is part of the group of platform-centred research in order to develop a quantitative analysis of the data contained in them. Specifically, the data provided by Kickstarter for Spanish video game development projects is analysed. Normality tests...
El objetivo principal de este artículo consiste en ofrecer una radiografía general del uso de las plataformas de crowdfunding para el desarrollo de videojuegos en España. Mediante un análisis cuantitativo y cualitativo –mediante el estudio de casos de las plataformas Kickstarter y Verkami–, se estudió un total de 171 proyectos publicados entre los...
Viral communication has experienced noticeable changes since its first definition by Rushkoff in 1994. Some changes have been of such a nature that they have rendered the notions employed at the end of the last century and at the start of the 21st century obsolete. This present article tries to update and synthesize the concept of virality as the b...
El artículo estudia la serie de ficción española El Ministerio del Tiempo como ejemplo de fenómeno narrativo diferente, sociocultural y colaborativo que explota las diferentes formas de transtextualidad gracias a la tecnología. Se emplea una metodología inductiva sobre la expansión transmedia de los relatos televisivos y un análisis del mundo narra...
A quantitative and descriptive analysis of two hundred web-based video services is presented with an aim to shape the characteristics of these new audiovisual media and their relationship with users. The convergence of traditional television features with new media functionalities is determined via a statistical analysis based on observational tech...