José Antonio Fraiz Brea

José Antonio Fraiz Brea
University of Vigo | UVIGO · Department of Business Organisation and Marketing

About

200
Publications
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1,323
Citations

Publications

Publications (200)
Book
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Este libro recoge aportes actuales al ámbito de confluencia del turismo, el marketing digital, la comunicación y la tecnología que ponen sobre la mesa las oportunidades y desafíos actuales a los que se enfrenta el sector turístico en el año 2021
Chapter
The experts consider sustainability as one of the most noticeable trends during and after the pandemic. For that reason, this chapter seeks to deepen the weight that sustainability has acquired in the tourism sector from the beginning of the COVID-19 pandemic. To achieve this goal, a systematic bibliometric review on sustainability in tourism will...
Article
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The COVID-19 crisis has encouraged a major shift towards greater environmental awareness and sustainable consumption. However, in times of severe crisis, SMEs primarily look to return to normalcy and their own survival rather than implementing a sustainable agenda. This paper aims to contribute to the understanding of the learning problems faced by...
Article
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Despite in the last decade there was a significant increase in the corporate social responsibility (CSR) literature, little attention has been devoted to shed light on strategic CSR practices in the hospitality industry, especially in the context of developing countries. This paper uses a case-study methodology to investigate CSR practices of eight...
Article
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Sustainability in tourism cannot be achieved without decent work, gender equality and empowerment of all women. Most of the workforce in the tourism sector is women, and although this sector offers great opportunities for empowerment and gender equality, there are many inequalities that occur in it. To find solutions it is necessary to have a great...
Article
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O Camiño de Santiago a través das súas diferentes rutas continúa a ser un dos principais reclamos turísticos de Galicia. Xa sexa por motivación relixiosa ou doutro tipo, cada ano seguen chegando a Santiago gran número de peregrinos, converténdose o Camiño nunha grande oportunidade turística para os concellos que están ao seu paso. Este estudo anali...
Article
Purpose - Under the global value chain (GVC) approach, this paper aims to analyze how domestic suppliers on the periphery of the automotive industry are affected by their relationship with foreign multinationals. Design/methodology/approach - A case study with primary data collected from foreign multinationals operating in the Mexican automotive i...
Article
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With the outbreak of the COVID-19 pandemic, an unprecedented global health and economic crisis started. This situation has had a devastating effect on all economic and social sectors, provoking either a decrease or cessation of business or profound changes in life habits. One of the most affected industries has been tourism, due to the resulting tr...
Article
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Los deportes de motor se constituyen como una de las modalidades deportivas con mayor número de adeptos. Los eventos automovilísticos en Galicia son reconocidos a nivel estatal por su excelente calidad, con un alto número de asistentes. Los rallies se establecen como la modalidad con mayor número de espectadores, lo que convierte a estas pruebas en...
Article
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The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the...
Article
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Well-being tourism is a $639 billion market. Spa tourism is considered the most important segment within this market. The present study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model to analyse tourists’ purchase intentions regarding a thermal suite. The model was originally designed to analyse users’ acceptance of new t...
Article
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TV series have become one of the most successful types of audio-visual product. Their potential to cultivate massive loyal audiences makes them an excellent medium for promoting the places they depict, presenting them as attractive destinations, and inducing the phenomenon known as film tourism. The present study aims to shed light on the determina...
Article
The continuous growth of e-commerce, combined with new trends in the tourism sector, creates an imperative to conduct analyses and establish suitable models for improving the experience of users who seek tourism products online, using search and metasearch engines. However, few studies analyze web design variables and their impacts on the user expe...
Chapter
There is no general agreement within the academic community regarding where medical tourism fits within tourism types and segments. Considering this scenario, the present work conceptualises medical tourism as a sub-segment of health tourism. Medical tourism is generally not well developed, and consequently, not enough studies have addressed it in...
Article
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Spa tourism is considered one of the most important segments of the $639 billion wellness market. The literature refers to two types of spa tourists: wellness tourists and healthcare/medical tourists. However, virtually no studies have compared spa choice models between these two segments. The present study uses the Cognitive-Affective-Normative (C...
Article
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Technologies have massively burst into all fields, including Higher Education. The current students have grown up surrounded by technologies, which is reflected in their behavior. For this reason, universities have adapted by integrating digital competence into their training offer, improving learning processes and adjusting to the university profi...
Article
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The present study analyses the interest of both experts and the general population in the economic-financial crisis that has affected Spain up until 2019. To examine the interest of the general users, Google searches were analysed through the Google Trends tool. Meanwhile, the interest of scholars was assessed through the analysis of academic paper...
Article
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In the post-Covid-19 era, tourism impacts and the role played by sustainable planning on the long-term success of destinations have gained renewed importance. Understanding the image and perceptions tourists hold of a destination is vital for tourism planning, as they play a key role in tourists' decisions. Considering the importance of these two k...
Conference Paper
Religion has always played a significant role in many aspects of society, including travels and travellers’ behaviour. In fact, throughout most of human history, religion has been the main reasons for people to travel, and to this date, it is still the main motivation for many journeys. Such journeys are referred to as religious tourism or pilgrim...
Conference Paper
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The use of web, mobile, social media applications are booming in different contexts, especially on education, tourism and gastronomy, since the interaction, generation and rescue of culinary knowledge are the basis to empower a locality in the tourism context. Innovation in tourism products is very important in the communities, some factors that de...
Article
In the context of postmodern tourism, active tourism has acquired great importance. This type of travel fits the tastes of the new tourist, who seeks new and differentiated experiences that deliver a diverse range of sensations. The present works aims at in depth exploring the profile of active tourists, with emphasis on the reasons that lead them...
Article
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Este artigo tem como objetivo analisar e confirmar as caraterísticas determinantes na escolha de hostels na cidade do Porto, em Portugal. Foi efetuado um inquérito que foi respondido por 208 hóspedes deste tipo de equipamento hoteleiro. Os hostels estão integrados num segmento low cost, tratando-se por isso de um local de hospedagem barato, para hó...
Article
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El objetivo de este trabajo es analizar las características determinantes en la elección de los hoteles boutique en el norte de Portugal. Así, a través de un cuestionario respondido por 423 huéspedes, se caracteriza la preferencia de la muestra. Los hoteles boutique pertenecen a un segmento donde el encanto, el refinamiento y el lujo dominan. Los h...
Article
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In sun-and-beach destinations, weather has a decisive influence on the variability of the daily flow of tourists. Uncertainty in demand flows directly affects businesses and employment. This work aims to improve understanding of the behaviour of tourists in response to changes in weather conditions. The analysis is carried out in the Rías Baixas, a...
Article
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Scopus is recognized by experts as one of the best, most rigorous, and most complete bibliometric databases. The present work used Scopus-based bibliometric analysis and Pearson correlation coefficients to analyse the research output of three universities in the Galicia region of Spain and three public universities of North of Portugal. The purpose...
Article
In recent years, the Destinations Marketing Organizations (DMOs) have started to include in their destination-marketing plans, as a product creation and image promotion, the films that are being shot in their territories. Two studies were conducted in the present research: First, at the International Cultural Tourism Trade Fair, in-depth interviews...
Article
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Thermal baths are the main touristic attraction of Ourense (Galicia, Spain). Therefore, protecting and potentializing the resources related to this type of tourism is essential for the province. Most of these resources are located by the banks or nearby rivers, which makes them particularly susceptible to flooding, a very common phenomenon througho...
Article
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O turismo rural é un modelo turístico, afastado da masificación, que se desenvolve no ámbito rural. O obxectivo desta investigación céntrase en determinar cal é o grao de desenvolvemento do turismo rural en Galicia, así como matizar cal é a oferta complementaria a este tipo de turismo máis solicitada, buscando sinerxías con outras empresas dos medi...
Article
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Concerns with health and wellness are currently a global trend. Consequently, people have increasingly been engaging in some form of regular sports practice in their adult lives. This is evidenced by the rise of markets that are related to the sports sector. One of those market trends is active tourism, which refers to the practice of physical acti...
Article
Abstract: Di�erent spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. Th...
Article
Full-text available
Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collect...
Chapter
En un momento en el que el turismo en España comienza a identificarse como un sector estratégico, este libro -por medio de los diecinueve capítulos que integra-aporta las claves para mejorar la competitividad de los destinos y la mejora de la eficiencia de las empresas turísticas a través de la innovación. No obstante, lejos de limitarse a la persp...
Article
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A Festa do Boi is a festive celebration linked to the Catholic liturgical calendar, which is celebrated in Allariz (Galicia-Spain). This festival reappears in the 1980s and like other popular festivals, it collects traditional elements and re-builds them into a new festive ritual, more in line with the new temporal and spatial configuration of the...
Article
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Turismo y eventos no son un fenómeno reciente, lo que es novedoso es la importancia y la influencia de los eventos en la imagen del destino. Los eventos estimulan el desarrollo de los destinos, son instrumentos de construcción de imagen de un territorio, aumentan la visibilidad turística y complementan la promoción turística. En la oferta de evento...
Article
Full-text available
Consumer behavior models in recent years have been strongly influenced by the predictive power of emotions. This has resulted in an increasing tendency to include them in the construction of overall global models. In parallel, theories extracted from positive psychology have begun to be applied to the planning and management of events. This article...
Article
Green jobs have been introduced in different industries and sectors as a result of the current sustainable trend. These seek both social and environmental improvements, while its implementation generates new jobs. The construction industry has been the first specific sector of the economy that was addressed in the Green Jobs initiative of the Inter...
Chapter
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El sector turístico y de la hostelería está muy presente en los ámbitos de estudio de comidas y bebidas, ya que el turismo depende de los segundos (Wood, 2007). Los turistas podrían viajar sin visitar un monumento o un lugar, pero nunca sin comer. Además, la literatura de motivación de viaje defiende que los turistas tienden en general a estar en c...
Article
Green jobs have been introduced in different industries and sectors as a result of the current custainable trend. These seek both social and environmental improvements, while its implementation generates new jobs. The construction industry has been the first specific sector of the economy that was addressed in the Green Jobs initiative of the Inter...
Article
Full-text available
El presente trabajo tiene como fin identificar, diagnosticar y evaluar las prácticas de Responsabilidad Social Empresarial (RSE) de ocho hoteles de diferentes tamaños ubicados en la ciudad de Santa Marta, Colombia. A partir de la teoría del desarrollo sostenible fundamentada en la ética, fue aplicado el método del estudio de caso, para concluir que...
Article
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In the recent context of environmental sustainability awareness, a new trend has emerged in the construction industry: the use of green energy and green jobs. Such practices are particularly frequent in the mentioned sector, precisely because it is amongst those with the greatest energy use and workforce demand. Such a trend characterizes the green...
Article
Full-text available
Este artigo tem como objetivo analisar as caraterísticas determinantes na escolha de hostels na cidade do Porto, em Portugal. Assim, através de um questionário, respondido por 208 hóspedes, carateriza-se as preferências da amostra e analisa-se as diferenças estatisticamente significativas a nível do género e das preferências dos hóspedes por quarto...
Article
Nanoparticles are increasingly present in a greater number of sectors, from construction, medicine or pharmacy to the textile or automotive sector. Their use is increasing due to their special properties and benefits, but their negative effects on human health and the environment must not be ignored. Therefore, it is necessary to use specific envir...
Chapter
Los destinos turísticos ofrecen actualmente una oferta turística cada vez más variada y atractiva, buscando así ser competitivos en el actual mercado global que es el turismo. Pero esto no es suficiente, es necesario dar a conocer y difundir dicha imagen, por lo que los destinos intentan elaborar estrategias comunicativas que lleguen al mayor númer...
Conference Paper
La literatura científica vinculada al área de contabilidad abarca numerosas líneas de investigación. Entre todas ellas, la presente investigación se centra en la contabilidad ambiental. Por una parte, ante la actual preocupación social ligada a la sostenibilidad y preservación de los recursos para generaciones futuras, y por otra, ante la inclusión...
Conference Paper
Turismo y eventos no son un fenómeno reciente, lo que es novedoso es la importancia y la influencia de los eventos en la imagen del destino. Los eventos estimulan el desarrollo de los destinos, son instrumentos de construcción de imagen de un territorio, aumentan la visibilidad turística y complementan la promoción turística. En la oferta de evento...
Book
Full-text available
Es costumbre decir que una imagen vale más que mil palabras. Pero, en el presente libro, un conjunto de 18 investigadores, portugueses y españoles, ¡ha necesitado escribir más de 70 mil palabras para analizar y describir la imagen de destino y su papel en la promoción turística! Es cierto que no se trata únicamente de la imagen de destino stricto s...
Chapter
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SUMARIO: I. INTRODUCCIÓN: ENTENDER LA IMAGEN DEL DESTINO TURÍSTICO. II. FORMACIÓN DE LA IMAGEN DEL DESTINO TURÍSTICO. 1. Claramente inducidos I. 2. Claramente inducidos II. 3. Disfrazadamente inducidos I. 4. Disfrazadamente inducidos II. 5. Autónomos. 6. Orgánicos no solicitados. 7. Orgánicos solicitados. 8. Orgánicos. III. PROCESAMIENTO Y ALMACENA...
Article
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Aunque con algunas experiencias previas, Galicia se mantuvo ajena al bum turístico que en los años sesenta experimentó buena parte del territorio español y fue a partir dela aprobación del Estatuto de Autonomía cuando se comienzan a sentar las bases del desarrollo del turismo en la Comunidad. En las últimas décadas la actividad turística experiment...
Article
Full-text available
The goal of this paper was to analyse the preferences of boutique hotels’ clients in the city of Oporto, Portugal. A survey questionnaire was used and answered by 423 guests of the selected hotels. Boutique hotels are inserted in a segment where refinement, charm and luxury are its key support base. The guests of this kind of hotel value the aesthe...
Article
Full-text available
O objetivo deste artigo é fazer uma revisão da literatura sobre o tema dos hotéis boutique, perceber as caraterísticas deste tipo de indústria, conhecer a literatura internacional sobre o assunto e perceber quais as variáveis e os fatores importantes para os clientes neste gênero de hotel. Neste artigo é efetuada a caraterização dos hotéis boutique...
Article
Full-text available
Aínda con algunhas experiencias previas, Galicia mantívose allea ao boomturístico que nos anos sesenta experimentou boa parte do territorio español e foi a partirda aprobación do Estatuto de Autonomía cando se comeza a sentar as bases dodesenvolvemento do turismo na Comunidade. Nas últimas décadas a actividade turísticaexperimentou un importante cr...
Article
En la presente investigación se pretende identificar diferencias significativas en los patrones de evaluación online que realizan los distintos perfiles de clientes de establecimientos hoteleros del servicio de alojamiento recibido y de los diferentes atributos o ítems que lo caracterizan, en función de la categoría y la zona donde se localizan. Pa...
Article
A busca pela compreensão do comportamento do consumidor tem sido amplamente discutida por acadêmicos e gestores. Considerando suas especificidades, o crescimento do setor de alimentos e bebidas instiga investigadores na procura de caminhos que permitam ao empreendimento proporcionar serviços e experiências memoráveis, exigências da evolução da ótic...
Article
There is a large volume of literature focusing on the factors determining the competitiveness of tourist destinations. Nevertheless, research delving deep into the dimensions comprising tourist competitiveness is still scarce; even more so when it comes to the competitiveness of specific types of destinations. In this contribution we tackle the con...
Article
The internet has become the main tool to search for information. This is particularly the case for the tourism industry, where online searches are becoming increasingly popular. The ongoing growth of e-commerce has ruptured the existing relationship with the old management information systems and products. Given the vast range of available informat...
Article
Although with some previous experiences, Galicia remained outside the tourist boom experienced in the sixties in the majority of the Spanish territory and it was after the approval of the Statute of Autonomy when the basis for the development of tourism in the Community were established. In the past decades the tourist activity experienced an impor...
Article
Full-text available
O objetivo deste artigo é fazer uma revisão da literatura sobre o tema dos hostels, perceber as caraterísticas deste tipo de indústria, conhecer a literatura internacional sobre o assunto e perceber quais as variáveis e fatores importantes para os hóspedes. No início do artigo é efetuada a caraterização dos hostels e referida a importância da sua h...
Article
Los espectadores crean vínculos con las series audiovisuales, por ello marcas y empresas se interesan en ellas como posibles soportes publicitarios, por la empatía que generan y el coste bajo en relación con otros medios e impacto más elevado (se evita el cambio de canal durante la publicidad). La presente investigación mide el grado de lealtad e i...
Chapter
This chapter aims to analyze the different tourism search and metasearch engines for online booking based on supplier perspective (accommodation, flights, leisure and package deals) and taking into account the possible relations generated by the structure and content variables of web offers. A literature review is carried out to study user experien...
Article
Viewers create links to the audiovisual series, so brands and companies have been interested in them as potential advertising media, precisely because it generates empathy in the viewer and low cost relative to other media and high impact (avoiding the change of channel during the advertising). The present study measures the degree of loyalty and i...
Article
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In the present study a reflection on the planning and execution of international events is carried out, particularly in the field of tourism fairs Public Relations. With the intercultural differences that it implies, we propose a study that analyzes these events in two ways: a) from the point of view merely organizational and b) from the intercultu...
Article
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Durante la última década, los académicos han mostrado un evidente interés en el estudio de la responsabilidad social empresarial (RSE), sin embargo, en la literatura científica son escasos los trabajos sectoriales en el tema, más aún en el sector turístico y, en específico, en el hotelero. Con el objetivo de identificar el estado actual de la inves...
Article
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In today’s tourism market, consumers seek differentiated tourism products, hence the offer must adapt by offering alternatives to mass tourism. Examples are tourist routes, which create a route based on a subject or resource. Hence many of them currently exist: economic, dining, wine tourism..., or even some lesser known like linked to films or ser...
Article
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El presente trabajo tiene como fin aportar al análisis y construcción de modelos epistémico-prácticos de Responsabilidad Social Empresarial (RSE) en turismo y más concretamente en el sector hotelero; en primer lugar, a partir de la identificación, el diagnóstico y la evaluación de las prácticas de RSE de las empresas turísticas hoteleras de la ciud...