Jorge Serrano-Malebran

Universidad Católica del Norte (Chile) · Department of Administration

Applying information technology capabilities (ITC) to business processes is critical in the current data and information age. However, various bottlenecks and barriers restrict the adoption of ITC. To address these obstacles, fostering an entrepreneurial orientation (EO) can be beneficial. Drawing on the dynamic capabilities view, this study develo...

The purpose of this study is to determine if there is a positive relationship between full-range leadership and employees’ effort, efficiency, and satisfaction. A questionnaire was administered to 577 executives from Colombian companies, and the data was analyzed using a partial least squares structural equation modeling (PLS-SEM) approach. The res...

Purpose This study aimed to determine whether the brand image of fast-food restaurants moderates the relationship between satisfaction and loyalty among Chilean customers. Design/methodology/approach The study was conducted using a structural equation modeling approach and involved a sample of 1,000 fast-food customers who were surveyed through no...

Medicine is a discipline based on and nurtured by scientific research and technological development. The use of health services supported by information technology is increasing worldwide, and Latin America is no exception. Factors such as needing more specialists in peripheral cities, large geographic areas, and socio-cultural aspects limit the po...

The information society is a reality nowadays, and computational thinking has become a relevant competence for everybody, regardless of age, social status, and primary activity. Information society is everywhere in contemporary life, and algorithmic thinking represents a significant competency for individuals, irrespective of their educational back...

The information society has transformed human life. Technology is almost everywhere, including health and education. For example, years ago, speech and language therapy major students required a long time and high-cost equipment to develop healthcare competencies regarding the auditory and vestibular systems. The high cost of the equipment permitte...

The information society has transformed human life. Technology is almost everywhere, including health and education. For example, years ago, speech and language therapy students required a long time and high-cost equipment to develop healthcare of the auditory and vestibular systems competencies. The high cost of the equipment permitted its practic...

The aim of this study was to determine consumer segments based on the acceptance of shoppable ads from fashion brands on online social media platforms. To achieve this objective, we used the technology acceptance model (TAM) to offer a vision of the perceptions of the shoppable ads, attitudes and behaviors of social network users, using social medi...

Feature models (FMs) appeared more than 30 years ago, and they are valuable tools for modeling the functional variability of systems. The automated analysis of feature models (AAFM) is currently a thriving, motivating, and active research area. The product configuration of FMs is a relevant and helpful operation, a crucial activity overall with lar...

The purpose of this study is to determine the effect of teleworking on self-reported job satisfaction and workers’ productivity in the context of the COVID-19 pandemic. A survey was administered to 331 teleworkers belonging to industrial companies, whose data were analyzed with a PLS-SEM structural equation model. The results indicate that communic...

The primary aim of this study is to determine the impact of organizational learning capacity as a mediator of the relationship between transformational leadership and job satisfaction. A three-scale instrument, previously validated, is applied to a sample of 304 teachers working at subsidized private schools in the city of Antofagasta (Chile). Data...

The aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines,...

This work presents the academic experience, both for teachers and students enrolled in a last year course, in developing web information systems by using the Django framework of the Python programming language. Django facilitates developing web applications by using the Model-Template-View (MTV) development pattern. Due to the syntactic and practic...