About
7
Publications
1,326
Reads
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15
Citations
Citations since 2017
Introduction
PhD candidate, researcher and lecturer at ISCTE. With +20yrs business experience in Exec Committee, corporate leadership, digital transformation, and marketing strategy roles in Retail, Industrial, Consumer Electronics and Telco. sectors. Research interests include environmental sustainability, consumer behaviour, social influence models, branding and marketing communications. A reviewer for Scopus Q1/ABS journals, presented his work in global conferences such as ANZMAC, Euromed and XR.
Publications
Publications (7)
Tourism is one of the least developed industries, in terms of environmentally sustainable practices, while at same time faces huge economic challenges, and from which communities all around the world depend on. At same time, Augmented and Virtual Reality applications are expected to grow significantly in the short-term, and impact many traditional...
Purpose
The current paper aims to explore how brand coolness can mediate the relationship between tactical green marketing orientation (GMO) and willingness to pay (WTP), by exploring the differences between two global brands with opposite green marketing perceptions.
Design/methodology/approach
Based on the stimuli-organism-response (S-O-R) frame...
Short Abstract: When examining the causes of sustainable consumer behaviours, self-oriented and altruistic behavioural models are prevalent, yet assuming contradictory assumptions. As a result, normative and cognitive antecedents emerge as major influencing factors, but both appear to lack the motivational thrust required to initiate action, such a...
Purpose
Considering the relevance of understanding what influences environmentally sustainable consumer choices, the present study aims to examine and synthesize the key determinants factors from literature and outline a new conceptual framework for explaining green purchasing behaviors (GPBs).
Design/methodology/approach
A bibliometric analysis w...
To date, tourism is the fastest growing industry globally, but one of the least developed in terms of environmentally sustainable practices. However, only a small portion of documents elaborate on how the introduction of new technologies can impact a more sustainable development route for tourism. This study’s objective is to provide an overview on...
Projects
Project (1)
To uncover, test and integrate the determinants of green buying behaviours into a new framework which can predict the adoption of green brands, products or services, and help practitioners to develop more effective campaigns for the adoption of sustainable consumption habits.
