Jorge Marques

• PhD in Tourism, Leisure and Culture
• Professor at Universidade Portucalense

This study investigates the relationship between demographic factors and travel motivations among Generation Z leisure tourists through the lens of the Travel Career Pattern (TCP) theory. More specifically, the research focuses on how gender, age, and area of residence influence the travel motivations of Generation Z. Using a quantitative approach,...

This paper explores Industrial Tourism (IT) within Portuguese small and medium-sized enterprises (SMEs). It aims to identify the main challenges and opportunities of this tourism product and offers suggestions to enhance the sustainability and competitiveness of these organizations. This research seeks to understand the perspective of active indust...

Research outputs in higher education institutions (HEIs) are crucially dependent on the research management process. Departing from a SWOT analysis, the main objective of this paper is to analyze the perceptions of stakeholders (researchers, teachers, and senior research managers) regarding the main strengths and weaknesses of HEIs, as well as asse...

Purpose – This study analyses the outbound tourism demand of Central Asia to 76 destinations for the twenty-one-year period (1995-2015). The main objective is to investigate the extent to which economic and non-economic determinants impact the volume of outbound tourism flows in Central Asia. Methodology/Design/Approach – The study formalizes the s...

Natural Protected Areas (NPAs) are critical for biodiversity conservation and ecological balance. These areas are not only refuges for wildlife but also pivotal in promoting sustainable tourism. Geoparks, a unique subset of NPAs, emphasize geological heritage, offering distinctive educational and recreational opportunities. This article explores th...

Natural Protected Areas (NPAs) are critical for biodiversity conservation and ecological balance. These areas are not only refuges for wildlife but also pivotal in promoting sustainable tourism. Geoparks, a unique subset of NPAs, emphasize geological heritage, offering distinctive educational and recreational opportunities. This article explores th...

Objective: This article explores how to incorporate industrial tourism into active industrial companies, whose main focus is industrial production rather than tourism. In contrast to most of the research on industrial tourism, this article focuses on the point of view of active industrial companies, the so-called "living industry", to identify the...

Urban tourism has witnessed significant growth in recent years, driven by various factors that foster the transformation of urban areas into tourist hotspots. These factors include a rising interest in culture and heritage, ongoing urban redevelopment and conversion processes, and the introduction of new experiences and activities. Two particularly...

Urban tourism has witnessed significant growth in recent years, driven by various factors that foster the transformation of urban areas into tourist hotspots. These factors include a rising interest in culture and heritage, ongoing urban redevelopment and conversion processes, and the introduction of new experiences and activities. Two particularly...

This article aims to analyse Portuguese hotels and identify the main characteristics of business hotels. To this end, the Portuguese hotels were identified through the National Tourism Registry, and a database was structured with all hotels and their main characteristics. Statistical analysis was conducted on the data collected, using Python progra...

This article contributes to a conceptual clarification and an understanding of how industrial tourism research has evolved. It is based on a literature review of scientific research produced over the past 25 years, focusing on its relation to regional development. The analysis was based on 51 scientific articles retrieved from the Scopus database....

Data science is a multidisciplinary area that gathers several branches, such as statistics, databases, and computer science and whose importance has become more substantial over the last few years. Using several techniques and algorithms from machine learning allows us to understand how certain variables are related, as well as to visualize data an...

The perception of safety is essential during tourist visits to historical monuments, whether they are built architectural heritage, civil, military, vernacular, or archaeological. This perception of security helps to guarantee, on the one hand, the physical integrity of visitors and, on the other hand, the preservation of different types of heritag...

Over the last few years, increased research has been carried out on climate change. Part of this research has been based on foresight methodologies to gain time in the fight against climate change and identify planning and development policies that may be effective in the future. However, more research is needed, and it is essential to continue wor...

This article delves into the potential of industrial tourism and emphasizes its significance as an innovative and sustainable product for industrial companies. The research question driving this exploration is, "How can industrial tourism contribute to business innovation?" In answering this question, the article provides valuable insights into the...

This paper presents a systematic literature review (SLR) about industrial tourism and intends to show how this product can increase sustainability and competitiveness in operating industrial companies. It uses bibliometric analysis with data from 32 journal articles that address this topic. Through this sample of articles, we do not intend to gener...

This article delves into the potential of industrial tourism and emphasizes its significance as an innovative and sustainable product for industrial companies. The research question driving this exploration is, "How can industrial tourism contribute to business innovation?" In answering this question, the article provides valuable insights into the...

The main purpose of this article is to identify key areas of research on climate change in the context of the SDGs, focusing on the potential development impacts on Bolivia and Paraguay. Application of the Delphi technique with the involvement of a panel of experts allowed the consolidation of different perspectives and knowledge on climate change,...

The main purpose of this article is to identify key areas of research on climate change in the context of the SDGs, focusing on the potential development impacts on Bolivia and Paraguay. Application of the Delphi technique with the involvement of a panel of experts allowed the consolidation of different perspectives and knowledge on climate change,...

Over the past few years, there have been changes in tourist accommodation, whether through new investments or restructuring and upgrading existing tourist accommodation. We have witnessed a greater diversity in the offer of leisure facilities (conference rooms and spas, among others), the implementation of more sustainable measures, the introductio...

The purpose of this paper is to explore the perceived impacts of COVID-19 in participating in academic events, relating the attractiveness of destinations and tourist opportunities as pull factors. Remote communication technologies have also been put into perspective to understand how they can influence future participation in events. A Partial Lea...

This paper conducts a literature review on a topic that is still little explored, which is academic tourism, and explores through empirical research the perspectives of international students who have chosen the city of Porto to undertake Erasmus mobility. The main objective of the study is to better understand the motivations and factors that infl...

This paper summarizes the perspectives of health and wellness tourism consumers, to better understand the factors that influence this tourism product. A quantitative approach was adopted to collect primary data through the application of an online survey to effective and potential health and wellness tourism consumers between January and April 2021...

Industrial Tourism can be seen as a type of tourism that includes visits to industrial sites of the present, past or future, therefore including sites that are no longer active in their industrial function, industrial companies currently in operation, sites of future industrial facilities and places whose theme is related to industry (namely indust...

Industrial Tourism can be seen as a type of tourism that includes visits to industrial sites of the present, past or future, therefore including sites that are no longer active in their industrial function, industrial companies currently in operation, sites of future industrial facilities and places whose theme is related to industry (namely indust...

The purpose of this paper is to analyse the consumer behaviour regarding the use of online food delivery apps during Covid-19 sanitary restrictions in Portugal. The study explores the behaviour of consumers towards digital food ordering and delivery services, and its impact in the restaurant industry. An online survey was applied, via email and soc...

O presente artigo aborda a relação entre turismo e literatura, baseando-se na vida e obra de Eça de Queiroz e na sua interligação com a Casa de Tormes, em Baião. Pretende-se, deste modo, reetir sobre o potencial turístico de locais associados à vida e/ou obra dos escritores e de que forma esses locais poderão contribuir para a valorização dos terri...

This chapter synthesizes the emergence of the growing wellness tourism segment in an era of post-COVID-19 travel when consumer mentality has been radically changed and shifted towards different needs. This includes any activity that allows tourists to work on themselves mentally or physically and present several considerations and recommendations f...

This book chapter synthesizes the emergence of the growing segment of wellness tourism in an era of post-Covid-19 travel when consumer mentality has been radically changed and shifted towards different needs. In this context, this includes any type of activity that allows the tourist to work on themselves mentally or physically and to present sever...

The film Asterix: The Mansion of the Gods (from the original version Asterix: Le Domaine de Dieux) was produced by Louis Clichy and Alexandre Astier and is based on the comic book album by Albert Uderzo and René Goscinny published in France in 1971 (the seventeenth work produced by this pair). The story takes place in Gaul in the year 50 B.C., and...

The purpose of this article is to theoretically address the theme of conference tourism, to identify the main challenges that this sector faces. It is part of a more comprehensive work that includes studying the impact of COVID-19 on academic conferences and scientific events and the future of face-to-face events. Therefore, in this paper, we prese...

The combination of business and leisure into one trip – bleisure – is becoming popular. This segment has received a strong boost, especially from Millennials. The purpose of this paper is to analyze the bleisure tourism phenomena and the potential for this business-leisure symbiosis in Porto. A mixed-method approach was adopted through a Delphi tec...

The purpose of this study is to diagnose the business tourism segment in the city of Porto and to propose a set of strategic measures to boost its development and convert the territory into a preferred business tourism destination. The opinions of 28 local stakeholders were collected through a Delphi technique. Results show that experts consider bu...

At destination areas, business tourism should be seen through an integrative perspective to promote and to maximize the overall tourism experience of business travellers. Not only venues are important, but also the natural, cultural and historical assets are critical to increase attractiveness and enhance the potential for capturing events and visi...

Purpose The purpose of this paper is to explore the potentialities and weaknesses of the city of Porto (Portugal) in the business tourism segment in order to ensure and develop a destination’s business tourism strategy position. Design/methodology/approach Data were collected through the participation of 28 experts living/working in Porto in a thr...

Business Tourism contributes with an important weight to tourism revenues and has a great development potential in the city of Porto. It encompasses a variety of activities, ranging from specific equipment and support services such as hotels and conference centres, to complementary activities such as catering, leisure and cultural entertainment, am...

Tourism is one of the most growing sectors in recent years. Due to its continuous change it is necessary to predict new trends, enhancing competences and adapting services to tourist needs. In this context, academic tourism, and more specifically, student mobility programs can be considered one important tourism market. The continuous investment by...

Tourism is one of the most growing sectors in recent years. Due to its continuous change it is necessary to predict new trends, enhancing competences and adapting services to tourist needs. In this context, academic tourism, and more specifically, student mobility programs can be considered one important tourism market. The continuous investment by...

Business tourism contributes with an important weight for the tourism revenues and is a segment with great potential for development in the city of Porto. Business tourism encompasses a variety of activities, ranging from specific support services and venues, such as hotels and conference centres, to complementary activities related with food and b...

Tourism in Porto has been growing accompanied by some changes in the city dynamics. In this context, more risks related to the intensive use of city spaces and services are expected to arise. The increase in the annual number of visitors in the city demands a special attention to protect the landscape and urban elements and preserve the city’s iden...

Abstract: Business tourism contributes with an important weight for the tourism revenues and is a segment with great potential for development in the city of Porto. Business tourism encompasses a variety of activities, ranging from specific support services and venues, such as hotels and conference centres, to complementary activities related with...

The issue of the landscape quality or, more precisely, of its goal was addressed in the European Landscape Convention in 2000 to guide the public authorities and the aspirations of the population concerning their characteristics. It also happens regarding the landscape management that leads the authors to a sustainable development preservation, ori...

The issue of the landscape quality or, more precisely, of its goal was addressed in the European Landscape Convention in 2000 to guide the public authorities and the aspirations of the population concerning their characteristics. It also happens regarding the landscape management that leads the authors to a sustainable development preservation, ori...

Existe uma ligação privilegiada do ecossistema do Enoturismo a um vasto conjunto de actividades culturais, experiências turísticas de origem material, imaterial e de sociabilidade ligado à cultura do vinho. As rotas dos vinhos têm sido a face mais visível na valorização dos recursos endógenos e dos patrimónios identitários das regiões, geradores de...

O cinema tem a magia de nos transportar para o mundo do sonho, da aventura, do romântico, do entretenimento. Permite‑‑nos apreender novos conhecimentos, refletir sobre os temas mais diversos e conhecer novos lugares, onde o conteúdo e a forma das narrativas proporcionam a construção de imagens mentais. Este constructo, associado à vontade de viajar...

O Turismo de Negócios tem sido alvo de crescente atenção por parte dos vários agentes dos destinos (públicos, privados e público-privados). A sua identificação como produto estratégico para o Turismo em Portugal através do Plano Estratégico Nacional do Turismo (2007) contribuiu para uma maior projeção do mercado que hoje em dia designamos de Meetin...

The purpose of this paper is to present the results of a Delphi study about the strategic importance of business tourism in the Central Region of Portugal (territory encompassing the cities of Coimbra, Aveiro and Viseu), where the presence of a qualified and diverse tourism offer combined with the existence of varied venues and quality accommodatio...

Over time, not only new leisure practices were developed but also new types of work, with globalization leading to a greater need for commercial, industrial and knowledge expansion, stimulating business travel. Therefore, long ago that tourism does not only refer on travel motivated by leisure and recreation. Travels motivated by business and profe...

This study aims to discuss the relationship between tourism and the urban landscape in the city of Porto, opening a dialogue around the creation of comparative dynamics between cities. The urban landscape has been analysed and studied by several authors under different perspectives that have been revised in the theoretical and methodological framew...

The conventional hospitality experience is being challenged and tested in different ways, over the last years. One critical development that has shaken the hospitality industry was the evolution of the community based exchange platforms, also known as sharing economy or collaborative economy. The aim of this research work is to present the diagnosi...

Over time, not only new leisure practices were developed but also new types of work, with globalization leading to a greater need for commercial, industrial and knowledge expansion, stimulating business travel. Therefore, long ago that tourism does not only refer on travel motivated by leisure and recreation. Travels motivated by business and profe...

1. VIAJES DE NEGOCIOS TRAVÉS DE LOS TIEMPOS Lo que ahora llamamos Turismo de Negocios es un fenómeno de la sociedad moderna; Sin embargo, los desplazamientos motivados por actividades profesionales y negocios consisten en una de las formas más antiguas de viajes (Shone, 1998; Spiller, 2002; David-son & Cope, 2003; Swarbrooke y Horner, 2007; Rogers,...

Purpose – The purpose of this paper is to identify development strategies for Business Tourism in territories where this segment is not always given due consideration, especially at the level of local and regional development policies. Design – The paper discusses the concepts of Business Tourism and analyses the characteristics of a delimited terr...

Not only accommodation, venues, accessibilities and local support organizations (such as the Convention & Visitors Bureaux) have an important influence in conventions and other business events site selection, but also the attractiveness of the destination, related to cultural, recreational and leisure activities that are possible to experience befo...

O Turismo de Negócios representa um peso significativo nas receitas globais do turismo, corresponde a um segmento com grande potencial de desenvolvimento e deverá ser encarado não só como mais um produto de um destino turístico, mas também como produto chave e dinamizador de outros produtos turísticos. As estruturas organizativas denominadas Conven...

Resumo O Turismo de Negócios deve ser encarado de uma forma integrada no destino de modo a potenciar e valorizar ao máximo a experiência turística global dos visitantes. Como tal, não só a oferta de espaços e locais específicos para eventos de negócios (venues) é importante, como também a existência de recursos patrimoniais naturais, culturais ou a...

Resumo: As viagens motivadas pelos negócios e profissões referem-se a uma das mais antigas formas de viajar, tendo a sua evolução ocorrido ao longo dos tempos à medida que as sociedades se foram transformando económica e socialmente. Hoje em dia, não só falamos de viagens de negócios como também de Turismo de Negócios que, para muitos destinos, rep...

Resumo Ao longo dos últimos anos têm-se verificado algumas mudanças na forma como a implementação de novas estruturas de alojamento é levada a cabo e como são "reinventadas" algumas das unidades que se encontram em funcionamento há já algum tempo. Com este trabalho pretende-se explorar o novo enquadramento legal dos empreendimentos turísticos e ana...

Business tourism has a significant weight in the global tourism revenue. It corresponds to a segment with great potential for development and it should be viewed not only as another product of a tourism destination, bul also as a key prosuct and promoter of others tourism products. Organizational structures called Conventions & Visitors Bureau play...

O turismo de negócios representa um peso significativo na economia local e regional e corresponde a um segmento turístico com grande potencial de desenvolvimento na Região Centro. Poderá, também, ser enquadrado numa perspectiva dinamizadora do turismo de lazer e de contributo para atenuar a sazonalidade do turismo na Região. De modo a desenvolver o...

The Business Tourism represents a significant weight in local and regional economy and corresponds to a segment with great potential for tourism development in the Central Region of Portugal. It can also boost leisure tourism and help to reduce the seasonality of tourism in the region. The purpose of this paper is to study the Delphi method as a r...