Jorge Esparteiro Garcia

• PhD Informatics Engineering
• Professor (Associate) at Polytechnic Institute of Viana do Castelo

Software quality is a major concern in software engineering, particularly when we are dealing with software services that must be available 24 hours a day, please the customer and be kept permanently. In software engineering, requirements management is one of the most important tasks that can influence the success of a software project. Maintain tr...

In the context of SaaS, where the change requests can be frequent, there is the need for a systematic requirements management process so as to maintain requirements updated and ease the management of changes required to improve the service to provide. Changes to perform need to be prioritized and their impact on the system should be assessed. The e...

Aspect-Oriented Programming (AOP) provides another way of thinking about program structure that allows developers to separate and modularize concerns like crosscutting concerns. These concerns are maintained in aspects that allows to easily maintain both the core and crosscutting concerns. Much research on this area has been done focused on traditi...

This chapter aims to understand how Esports organizations can improve digital marketing strategies, considering the unique characteristics of this sector and the importance of maintaining solid relationships with the target audience. The research was carried out using a mixed methodology, which included the application of quantitative research to e...

This paper addresses the frequency and the sociodemographic characteristics of consumers who used digital platforms to make online purchases before, during and after the pandemic. Three econometric models were applied using a quantitative methodology to meet this goal. The analysis highlights age as a key factor in the frequency of online purchases...

There is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to analyze the strengths and lim...

The key question that will be addressed in this research is whether advertising narratives feature initiatives within the ESG - Environment, Social and Governance - framework. Investors increasingly value companies that promote sustainable impact actions, something that the promoting companies report in detail in their ESG reports directed at corpo...

The online channel, particularly in the food retail area, has been evolving positively and exponentially in the world, including Portugal. Currently, this type of purchase is increasingly part of people’s daily lives, even more so with the emergence of the Covid-19 pandemic. Consequently, in Portugal, most companies adopt a multichannel strategy, w...

This article delves into the intersections of place branding, digital strategic communication, citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and eng...

Following the lack of existing studies about the applications development and use in the event industry, this research aims to analyze the use of applications as a tool to improve event communication. The methodology used includes an exploratory method. This research methodology is based on a review of the literature, a semi-structured interview wi...

Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their...

This study aims to assess the lecturers’ opinions about the use of e-learning tools to support distance and blended learning in higher education in Portugal, evidently reinforced by the COVID-19 pandemic. This research was based on a qualitative methodology, specifically, a focus group with professors from five higher education institutions from di...

As a tool, the Sustainable Development Goals (SDG) guide local and regional leaders in developing policy approaches for better social development. SDGs are 17 ambitious objectives towards a greener, healthier, more peaceful and equal planet, promoted by the United Nations to achieve by 2030. Having this performance in mind, countries and regions ca...

Nowadays, social media are inevitably part of people's daily lives. Thus, political communication should also go through digital communication channels, particularly on social media. In such channels, it is important to define a digital marketing and communication strategy to attract new voters and consecutively more votes. As in offline communicat...

Ferramentas de e-learning no contexto ensino-aprendizagem

Companies focus on achieving high service levels and need to combine short service times with the dynamics between cost and quality. Their transportation systems are therefore a fundamental part; they must be reliable and efficient. This study was implemented in a company of the marine industry, and its final product has special characteristics tha...

Background: E-commerce has emerged as a good response to the pandemic of COVID-19. However, the costs of providing a service, which includes a driver and a vehicle, in a regular vehicle that can transport goods that need positive cold (0° to 5°C) are very high. Objectives: This paper aims to investigate how a big Portuguese retailer company can red...

Background: Regional Development (RD) allows countries to balance regional differences by providing economic and social benefits to communities. This research highlights the importance of logistics activities to regional social development, and a framework to assess these connections is proposed. Objectives: How to boost regional socioeconomic deve...

With the evolution of technology and all the associated paradigms, the business reality had the need to adapt and incorporate all this evolution. Gamification strategies in social networks are used to optimize the use and involvement of users. Thus, in a business context, these strategies are used to increase user engagement in the company/brand's...

The truth is that competitivity has gained a strong growth in business, and it is important that companies pay attention to the practice of their relational marketing strategies. Technology, innovation, and digital have been transforming the way society operates in the market. Organizations must look for current opportunities in order to add value...

With the increasing use of air transport (cargo and passengers), the evolution of safety standards to an increasingly demanding level, markets have seen the development of business structures and strategies in the sector. Since 2009, revenues in the sector have been increasing, but it is necessary to optimize the operations that compose it. One of...

This research aims to analyze Corporate Social Responsibility (CSR) in the Sports Industry, specifically in the universe of sports clubs in Portugal. The main goal was to understand what the fans’ perceptions on CSR practices of Portuguese sports clubs are, and how these perceptions influence their brand attitude and e-WOM intention. A questionnair...

Search Engine Optimization, or “SEO” for short, helps to improve the inbound user traffic of a website. Optimizing a website for search engines is now crucial to its success and ultimately to the company’s ability to increase the business. Many companies websites on the Internet fail to use any SEO technique or strategy to improve their positioning...

In the context of SaaS (Software as a Service) where software has to be up and running 7 days a week and 24 hours a day, keeping the requirements specification and related test cases up to date can be difficult. Managing requirements in this context has additional challenges that need to be taken into account, for instance, re-prioritize requiremen...

Nowadays, web applications play an important role in our society and in the business world. Many companies earn a large part of their revenues through web applications that provide support services that must be maintained and improved over time. Most of these services operate on a large scale and are in constant change due to the environment in whi...

In the context of SaaS (Software as a Service) where software has to be up and running 7 days a week and 24 h a day, keeping the requirements specification up to date can be difficult. Managing requirements in this context have additional challenges that need to be taken into account, for instance, re-prioritize requirements continuously and identi...

Research Goals: The tourism sector has been suffering many marketing and processual changes due to the widespread use of the web and its tools. In this new reality, hotel websites represent important tools, namely as exclusive communication channel. The main aim of this study is to measure the agreement of experts from distinct fields of expertise...

Research Goals: The tourism sector has been suffering many marketing and processual changes due to the widespread use of the web and its tools. In this new reality, hotel websites represent important tools, namely as exclusive communication channel. The main aim of this study is to measure the agreement of experts from distinct fields of expertise...

The use of the World Wide Web has had a huge growth and there is a greater variety of web applications with an increasing importance in society and in supporting the development to all kinds of business. Often, most of websites are providing support services that must be maintained and improved over time. This maintenance and upgrade can be difficu...

The requirements of a website are constantly changing and evolving. In this context, managing the changes related to the baseline and reviewing the requirements’ prioritization is critical. Nowadays, web analytics tools are used to analyze the behaviour of users on a website in order to improve its usability and user experience. The analysis of the...

Tese de Mestrado. Mestrado em Engenharia Informática. Faculdade de Engenharia. Universidade do Porto. 2007

As redes sociais são cada vez mais utilizadas pelas empresas e marcas, como um dos principais meios de divulgação de produtos e serviços, devido ao crescimento que estas plataformas tiveram nos últimos anos. Como tal, as instituições de Ensino Superior não são exceção e utilizam os conteúdos publicados nas redes sociais como forma de divulgação da...