Jordi Xifra

• Professor at Universitat Oberta de Catalunya

Nuestra experiencia en el estudio de los think tanks va, no obstante, más allá de la investigación que da lugar a este libro. La propuesta que aquí se ofrece refleja también la experiencia recopilada por su autora y autor durante más de una década en investigaciones académicas sobre los grupos de interés —sobre los think tanks en general, y sobre s...

La crisis del Covid-19 ha puesto a prueba muchos procesos propios de las estructuras sociales. La comunicación corporativa y las relaciones públicas son ejemplos de estos procesos que se enfrentan a una situación inédita, difícilmente prevista y de la que habrá que sacar unas lecciones de cara al futuro. En este artículo, mezcla de investigación y...

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial fro...

The theme of this special section arose from the idea that interdisciplinary interactions, or the cross-fertilization of methods, philosophies, theories, and modes of practice across disciplines, can open out productive ways of addressing complex issues and wicked problems. Our call for papers reached out to public relations scholars and to researc...

In this article, we examine what PR history can learn from a small but internationally influential group of radical historians in Britain. In particular, we examine how they managed to be powerfully democratic through an imaginative sensitivity to the voices of people often excluded from history; through grounding research in specific, often small,...

Picasso created his most famous painting, Guernica, in just over three weeks in 1937 after the bombing of the little town of Guernica, located in the Basque region, during the Spanish Civil War. Thousands of innocent people were injured or killed. In its sharp lines, its confusion and its distorted shapes, Guernica shows the suffering and pain of w...

Sound branding has been eventually used to recognize the brand and associated with certain values. Despite being a powerful branding resource, especially in political campaigns, music is still underrated in both practitioners’ and researchers’ fields of action. The objective of this study is to analyze the potential of music to conduct a political...

This article extends the scholarship in critical public relations by charting an alternative historiography of public relations. It opens up a radically different methodology for studying the history of PR by looking to contemporary works of historical fiction as compelling sources that speak about the interplay of dominance and resistance in the s...

The Spanish Civil War occupies a very relevant place in the collective memory of Europeans. At the beginning of the War, Spanish filmmaker Luis Buñuel received instructions from the Spanish Ministry of Foreign Affairs to return to Paris and assist the Spanish embassy in various types of counterintelligence and propaganda work. As part of this, Buñu...

Este artigo apresenta um estudo exploratório sobre o estado da arte das relações públicas na Espanha, com base em indicadores utilizados no estudo conhecido como The global public relations handbook (2009). Isso significa uma abordagem cultural das relações públicas espanholas de hoje. Sob esse ponto de vista mostramos que a Espanha é um país que s...

The Call for Papers (CFP) for the Barcelona International PR Conference and for this special issue claimed that many in public relations "acknowledge the present as a time of rapid change, turbulence, and even transformation." Then, citing Howard Gardner's work on multiple intelligences (Gardner, 1983) and minds for the future (Gardner, 2008), the...

This article analyzes the inputs and constituencies (funding, founders, trustees, and experts) of the most influential group of think tanks in Spain during the great recession (2008-2015) in order to assess how far these think tanks were connected to other interest groups providing support for neoliberal policies. The aim of the article is to advan...

The Call for Papers (CFP) for the Barcelona International PR Conference and for this special issue claimed that many in public relations "acknowledge the present as a time of rapid change, turbulence, and even transformation." Then, citing Howard Gardner's work on multiple intelligences (Gardner, 1983) and minds for the future (Gardner, 2008), the...

Climate change denial (i.e., organized attempts to downplay, deny, or dismiss scientific consensus on the extent of global warming, its significance, and its connection to human behavior) has been a recurrently researched topic in the United States, but is far less studied in Europe, where it is currently gathering force. The truth is that, as in t...

The aim of this article was to analyse the initiative FC Barcelona Peace Tour 2013, in Israel and Palestine. This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both institutional and journalistic. Secondary sources have also been used, such as journalistic accounts of the initiati...

The aim of this article is to revisit the robust interest in the history of public relations, including its role on behalf of organizations and communities. Energy for that effort is being generated by recent discussions of propaganda and reputation in Assyriology. Major archeological findings of the 2nd half of the twentieth century revealed texts...

The aim of this paper is to analyze two of the least known periods of Italian director RobertoRossellini’s career – the fascist trilogy and his educational project for TV – as a paradigm of visual-spatialintelligence, and show their contribution to the construction of a theory of film discourse in publicrelations. Regarding the fascist period, what...

This article analyzes how stateless nations manage their international relations, based on a case study for the autonomous region of Catalonia (Spain). In recent years the Catalonia government’s foreign policy has included a strong emphasis on public diplomacy, seeking to engage foreign publics through a range of activities including much work to p...

Spain is different. So said a well-known post-World War II slogan which became popular in tourism advertising in the 1960s. Indeed, the evolution of public relations (PR) in Spain has several distinctive features. As a profession, it began with the opening of the first agency dedicated to offering full PR services in November 1960, during the dicta...

This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annal...

Our Special Issue was inspired by the desire to confront head on difficult challenges for the public relations field. We also hoped that the Call for Papers would inspire those from outwith the discipline to contribute their perspectives. We were not disappointed in either of our hopes for the issue. We begin our Special Issue with an article by Ho...

The aim of this article is to analyze Louis de Rochemont’s The Ramparts We Watch as a public relations war effort from the past century. Arising from the informative and propagandistic strategy of late 1930s newsreels, the aforementioned documentary was made using very appropriate narrative techniques to award it the dimension of objectivity and tr...

The specific objective of this article is to analyze the different ways in which each of the four main political parties addresses the question of relations between Catalonia and Spain in its electoral messages. That is, we analyze whether and how each of the political parties represented in the Catalan Parliament confronts this question, how they...

Now entering its fourth year, the Barcelona International Public Relations conference has, since it began in 2011, gathered a reputation for inclusiveness, openness, and reflection. In this latest set of articles, the conference's openness is visible in the very variety of the papers. This special issue confirms inclusiveness in augmenting contribu...

Since the start of the 21st century, significant work has been done in expanding not just the content, but the geographical, methodological, and social range of public relations scholarship. The expansion has parallels – a few of which we acknowledge below – in the body of historical work in the discipline. In this article, we contend that future r...

This article analyzes the narrative structures of two audiovisual products from the point of view of public relations cinematic discourse: the documentary State Legislature, directed by Frederick Wiseman, and the TV series K Street, created and directed by Steven Soderbergh. Both productions capture the activity of lobbyists in the state and federa...

This article analyses Jack Glenn and Louis de Rochemont's Inside Nazi Germany (1938), a screen magazine from The March of Time. The aim of this paper is to analyze Inside Nazi Germany as a public relations war effort of the 20th century. Arising from the informative and propagandistic strategy of late 1930s newsreels, this documentary was made usin...

This article analyses Jack Glenn and Louis de Rochemont's Inside Nazi Germany (1938), a screen magazine from The March of Time. The aim of this paper is to analyze Inside Nazi Germany as a public relations war effort of the 20th century. Arising from the informative and propagandistic strategy of late 1930s newsreels, this documentary was made usin...

In this article, we explore ways to advance public relations approaches to nation building by drawing insights from stateless nations and by deploying two sets of theories uncommon in the field: the information society and noopolitik. The theoretical discussion is grounded in a study of Catalonia and we conclude by arguing for a shift of emphasis f...

The protagonists of this article are Lucien Matrat and the group of academics he led, known as the “European doctrine (or school) of public relations” (Boiry, 2004, p. 1). These public relations academics and professionals, who were mainly French, represented a body of knowledge which was characterised by an ethical and anthropological approach to...

The object of this investigation is the only interview given so far by the former Managing Director of the International Monetary Fund, Dominique Strauss-Kahn (DSK), after being declared innocent of sexual assault charges brought against him by New York's District Attorney. During his television appearance, DSK used some rhetorical and, more precis...

This article analyzes the influence of Archibald MacLeish's “strategy of truth” and the principles of the Government Information Manual for the Motion Picture Industry in the production of Frank Capra's documentary series Why We Fight. One of the main contributions of this research is to show how this series is the most important example of the app...

This article presents an exploratory study of the current status of public relations in Spain on the basis of elements and indicators applied to other countries in the study The Global Public Relations Handbook (2009). Spain is one of the most notable absentees from the study; this article therefore fills a hole in current public relations research...

Las organizaciones fomentan y participan en actividades de comunicación polftica dirigidas a diferentes públicos: legisladores, altos funcionarios, grupos de presión o periodistas. Hoy es un hecho contrastable que los empresarios tienen cada vez más en cuenta la dinámica política del entorno de sus organizaciones. La comunicación corporativa, a tra...

This article examines approaches to race in public relations and seeks to reframe them through the work of Zygmunt Bauman. After a brief survey of recent race-concerned interventions in the literature, I contend that the mainstream field still tends to avoid anxieties around race in 3 main ways: by considering race from a functionalist business ori...

The most cited theory in mainstream public relations relevant to ethnicity and race is Geert Hofstede’s concept of culture. In this article, we argue for augmenting Hofstede’s work for three reasons: to go beyond the limitations of his relatively static theorization; to engage with the reality of rapid social movement around ethnicity and race; and...

In Spain, there is a great deal of talk about the phenomenon of the Americanization of politics, that is, the influence of the U.S. campaign model in Spain and on the different political campaigns held in its territory—national campaigns and campaigns to elect the parliaments of the 17 autonomous communities into which the country is divided politi...

The notion of "information subsidy" was introduced by US media researchers to refer to informational materials that an organization's press officers place at the disposal of journalists covering an informational event. Based on this idea, this research examines the online pressrooms of Spanish ministries, as organizations of high media interest, to...

Zyncro es una aplicación en línea de gestión documental corporativa, que parte del concepto de las antiguas intranets y lo adapta a la nueva cultura 2.0 de la colaboración y el trabajo online. Las comunicaciones internas de las organizaciones pú- blicas y privadas están vivas, y sus flujos de interacción entre miembros internos y externos a la comp...

This research discloses the results from the first pilot test of a new teaching method called journalism based learning carried out on the course «Teoría y técnicas de las relaciones públicas» of the Open University of Catalonia (UOC, Universitat Oberta de Catalunya) degree in Advertising and Public Relations. Journalism based learning consists on...

The aim of this article is to advance in a hidden part of public relations history: the Archibald MacLeish's ‘strategy of truth’ and its implementation to film industry to influence American public opinion. The attempts during the Second World War to fight the enemy through factual propaganda also found, in the film industry, the ideal medium to of...

Studies of political and electoral communication usually focus on the strategic dimension of campaigns from a marketing approach. In these studies, public relations and communications are viewed as a set of techniques that serve political parties and other actors of the political scene, concentrated on media relations. This instrumental perspective...

By analysing 653 tweets that include the word “public relations” or the acronym “PR”, the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted.

El Institute for Public Relations es la unica organizacion en el mundo que ha creado una base de datos para consultar y compartir trabajos y resultados de investigacion sobre las relaciones publicas. Con mas de cincuenta anos de historia y con una funcion documental desde sus inicios, en 2008 presento el portal Essential Knowledge Project con el pr...

By analysing 653 tweets that include the word "public relations" or the acronym "PR", the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted.

The aim of this article is to analyze public diplomacy efforts of noncentral governments through sport. The object of the study is Catalonia, a Spanish autonomous region with its own government but without power over national foreign affairs. Public diplomacy links up with relationship building between governments of nation-states and other nation-...

The aim of this article is to offer journalists’ assessment of their relationships with public relations professionals in the Autonomous Community of Catalonia (Spain). We analyzed quantitative interviews (questionnaires) and in-depth interviews conducted with 68 Catalan journalists regarding their relationship with public relations practitioners a...

One of the fields most affected by the crisis is the financial sector. Nevertheless, Spain's banks have so far held up relatively well, and this article's examination of one of the leaders, Banco Santander, shows. The authors argue that the Bank's current strong position is not just attributable to Spanish regulations for conservative lending pract...

This paper presents a man and a stage seldom cited in the history of public relations—Archibald MacLeish and the Office of Facts and Figures, and his idea of “strategy of truth” as an ethical contribution of propaganda to facilitate the dialogue and debate which are necessary in democratic societies.

In this article, we provide a brief introduction to stateless nation-building and public diplomacy based on the case of Catalonia. On the basis of Manuel Castells' idea of informational society and the concepts of soft power of Joseph S. Nye, and noopolitik of John Arquilla and David Ronfeldt, we show the rich contribution of these phenomena in und...

This article has no abstract

Using as a basis the FAPE 2006 report, compiled by the Spanish Federation of Journalists� Associations, we offer journalists� assessment of their relationships with public relations professionals in the Autonomous Community of Catalonia (Spain). We analyzed quantitative interviews (questionnaires) and in-depth, conducted with 68 Catalan journalists...

En este artículo se describe una experiencia bastante atípica en lo que respecta al histórico de las relaciones universidad-empresa del Estado español que, a diferencia de lo que viene ocurriendo en el mundo anglosajón, viven de espaldas la una respecto a la otra. En este caso, vamos a referir una experiencia, emprendida en territorio catalán: un p...

El objetivo de este artículo es poner de manifiesto una situación paradójica en la comunicación farmacéutica. Aunque las marcas, su comunicación y su imagen son consideradas unos activos muy importantes en la construcción de una sólida imagen corporativa de las compañías farmacéuticas, por otro lado, la controversia pública entre la conveniencia de...

Based on the assertion that public relations is an applied social science, this article will attempt, by means of hypothetical and deductive methodology, to demonstrate the importance of the scientific method in public relations. After identifying the social reality which is the object of study of public relations, the author highlights the need to...

Although there are ever more weblogs on the Internet, this is an area that has been little researched in public relations, and where they have been analyzed it has been as a tool for communication rather than a primary information source in the public relations body of knowledge. This paper provides an exploratory study of the structure and content...

The aim of this article is to provide a public relations perspective on the civil religion phenomenon through a study of Barcelona Football Club (BFC) as an institution and its public relations efforts. We believe that BFC can be seen as a form of civil religion that uses a devotional–promotional communication model which sets forth, upholds and re...

The idea that political communication strategies are an application of marketing strategies to political field is today commonly shared by specialists. For them public relations is viewed like a set of techniques that serves political parties and other actors of the political scene, concentrated on media relations. This instrumental perspective is...

La idea de que las estrategias de comunicación política constituyen una aplicación de las estrategias del marketing al ámbito político es hoy comúnmente compartida por los analistas. Para éstos, las relaciones públicas son percibidas como un conjunto de técnicas al servicio de los partidos políticos y de otros actores de la escena política concentr...

The aim of this chapter is to present a civil religion perspective on the cultural nation-building through a study of soccer�s dynamics in Catalonia, and specifically of Barcelona Football Club (BFC) national reality and its public relations efforts. We believe that BFC can be seen as a form of national culture that uses a communication model which...

The purpose of this article is to analyze the precarious situation concerning undergraduate public relations education in Spain, despite the existence of a Degree in Advertising and Public Relations. In addition to core subjects, which are set by the government and required on all university curricula, the Spanish system allows universities to comp...

Bibliometric Research of Spanish Doctorate Theses on Public Relations The aim of this article is to offer a complete overview of doctoral research into public rela- tions presented at Spanish universities (1965-2005), going as far back as the very earliest doctoral dissertations to take public relations as the subject of their research. Research ha...

In this article, doctoral dissertations on public relations written at Spanish universities (1965–2004) are examined in order to gain an understanding of the level of theory development within the discipline. The following subjects are studied: growth over time, universities where they were written, use of language, gender and the topics of doctora...

En los últimos treinta años, la teoría de las relaciones públicas ha observado un amplio desarrollo a través de la comunidad científica estadounidense. Sin embargo, en la década de 1970, Europa asistió a la creación y rápida extinción de una escuela de pensamiento, la escuela de París, que desarrolló lo que hoy se conoce en círculos muy específicos...

Public relations are a complex phenomenon. They are not easy to define. Many academics prefer to adapt the definitions of other fields rather than creating their own. This is because disciplines that, like public relations, have been constructed using the approaches of other sciences can be defined in terms of the perspectives of others too. The ai...

As organizações promovem e participam de ações de comunicação política voltadas a vários públicos: legisladores, altos funcionários, grupos de interesse e jornalistas. Nos últimos anos, o issues management surge como uma estratégia de Relações Públicas com a função de prevenir e adaptar as organizações aos temas políticos e públicos que podem afeta...

Los gabinetes de comunicación han proliferado por toda la geografía española en los últimos años y han incrementado sus funciones, aproximándose cada vez más al ámbito de las relaciones públicas. Así, los gabinetes se ocupan en la actualidad de las relaciones informativas con los medios de comunicación y, también, de las relaciones institucionales,...

Social communication has interested analysts of nationalism and the construction of nation in particular since the authors of two of the principal schools concerned with the process of the creation of nation-states, the primordialist and the modernist schools, consider communicative processes as a basis for the initiatives of the construction of na...

El intelectual francés Lucien Matrat es uno de los pioneros más prominentes de la teoría y práctica de las relaciones públicas. Fundador de la primera asociación profesional francesa de relaciones públicas (AFREP) y de la primera asociación profesional europea (CERP), formó e influenció a centenares de jóvenes profesionales de la disciplina, creand...

The aim of this article is to offer a complete overview of doctoral research into public relations presented at Spanish universities (1965-2005), going as far back as the very earliest doctoral dissertations to take public relations as the subject of their research. Research has not been abundant in this field in comparison with the number of disse...

Contiene: Relaciones públicas y comunicación política. Marketing político: Introducción; Marketing de clientes; El plan de campaña; Fase de maduración; Fase de lanzamiento. Lobbying: Definición; Tipología; Legitimidad; Antecedentes; Naturaleza, objetivos, finalidad y función; La estrategia del lobbying.

La obra aborda las relaciones públicas de manera teórica y práctica en una dimensión estratégica, deslindándola de la percepción técnica e instrumental predominante y separándola del marketing. Como las campañas de relaciones públicas son los instrumentos que articulan mensajes, medios y técnicas para conseguir objetivos de relación y comunicación...

Traducción de: Public Relations: Strategies and Tactics Tr. de la 8a ed. en inglés Contenido: 1) ¿Qué son las relaciones públicas?; 2) La evolución de las relaciones públicas; 3) Etica y profesionalidad; 4) Departamentos y consultoras de relaciones públicas; 5) Investigación; 6) Planeación del programa; 7) Comunicación; 8) Evaluación; 9) Opinión pú...

Sumario: Introducción -- Metodologías de la comunicación -- La crisis -- Características de los riesgos -- Tipología de las crisis -- Las incógnitas conocidas -- La identificación de los riesgos -- Análisis preventivos sobre casos sociales -- La post-crisis

Se abordan los grupos de presión que cada vez se utilizan más tanto en la política como en las empresas, ya sea en el poder legislativo, en la administración pública o en las organizaciones. La toma de decisiones oportunas ayudan al desarrollo de empresas e instituciones con el uso de esta herramienta.

Incluye bibliografía e índice Traducción de: Public relations, strategies and tactics