Jordi Datzira-MasipAutonomous University of Barcelona | UAB · School of Tourism and Hospitality Management
Jordi Datzira-Masip
Doctor of Philosophy
About
7
Publications
2,427
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154
Citations
Introduction
Jordi Datzira Masip is an Early Career Researcher and PhD (La Trobe University, Australia). His major research interests relate to the management of tourist destinations from a local community perspective. He specialises in policy, planning and development, strategic marketing, destination branding, and socio-cultural impacts as they relate to tourist behaviour.
Publications
Publications (7)
While various aspects of host-guest conflict have been studied, there has been little published about the relationship between the local community and second homeowners, particularly the male youth population, who often expressed their concerns in a more direct and violent manner. This is a retrospective case study of Vall de Lord, in which one of...
Much literature in tourism is dedicated to brand management; nevertheless, even in a sector characterised by the coexistence of several brands, little research has been carried out on the critical issue of brand architecture. This study focuses on the process of developing and managing a set of interrelated brands and contributes to an understandin...
Purpose
There is a lack of studies on tourism demand forecasting that use non‐linear models. The aim of this paper is to introduce consumer expectations in time‐series models in order to analyse their usefulness to forecast tourism demand.
Design/methodology/approach
The paper focuses on forecasting tourism demand in Catalonia for the four main vi...
There is a lack of studies on tourism demand in Catalonia. To fill the gap, this paper focuses on detecting the macroeconomic factors that determine tourism demand in Catalonia. We also analyse the relation between these factors and tourism demand. Despite the strong seasonal component and the outliers in the time series of some countries, overnigh...
A theoretical framework and a practical case is presented, which introduce a new methodology for the creation of tourism products based on cultural heritage. After discussing selected definitions of cultural tourism, a first approach towards classifying cultural heritage based tourism is defined. The author emphasizes that one of the most crucial c...
The successful growth of tourism in Spain makes tourism policy more important than ever for this destination. The author proposes a reorganisation of the State Secretariat responsible for this sector of the economy. He also takes a look at the strengths and weakness of Spain's current tourism policy, taking Catalonia as an example.
