Jongsik Yu

• Doctor of Philosophy
• Professor (Assistant) at Cheongju University

In the Fourth Industrial Revolution, few studies have developed metaverse tourism attributes or verified the effects of these attributes on the emotional responses and behavioral intentions of tourism consumers. This study initially developed a theoretical model incorporating six metaverse tourism attributes and their consequences, using mixed meth...

We applied push???pull???mooring migration theory to open-kitchen restaurants to gain an understanding of customers??? revisit intention. Our model assessed the direct impacts of push, pull, and mooring factors on revisit intention to determine the influence of potential variables within each category. We conducted an online survey of 425 participa...

This research explores air travelers’ consumption and approach behavior for airline goods products by building a robust theoretical framework encompassing product characteristics, nostalgic emotion, lovemarks, brand personality, and purchasing route. The results of this study uncovered the criticality of airline goods products and the characteristi...

Purpose This study aims to develop a robust theoretical framework to explain the impact of hotels’ green brand authenticity on guests’ perceptions of well-being, customer engagement and approach behaviors toward green brands. Design/methodology/approach In this study, the authors examined the effect of green brand authenticity on perceptions of we...

The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images...

This study explored the concept of green brand authenticity in tourism and its relationships with relevant variables by using a mixed method. Firstly, the content analysis of interview revealed four dimensions of green brand authenticity: green practice, green servicescape, green support for locals, and green customer engagement. Then, the analysis...

Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed to examine the influence of authentic travel experiences on travel stickiness using the framework of stimulus-organism-response. Our result revealed that flow and functional experiences positively affected authentic travel experiences with armchair trave...

Drawing on the logic behind customer-brand relationships, this study presents a model outlining the role of brand authenticity in the context of green hospitality brands. A cross-sectional survey was administered to 352 Korean consumers who visited green hospitality premises. The results indicated that functional qualities and stakeholder involveme...

This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual tourism to overcome problems and limitations in the senior tourism market. We explored the attributes of VR and AR in the context of vitalizing senior tourism, and the effects of such attributes on older adults’ experience, perceived advantage, enjoyment, and...

This research aims to provide a meaningful discussion on hotels that want to start robot services by confirming the effect of consumer’s self-identity with robot technology on their intention to adopt robot services in the future. An exploratory and confirmatory factor analytic approach along with a structural analysis was utilized. Our findings re...

This study provides insights into the influence of state park image, visitor emotions, and place identity on visitors’ revisit intentions by considering the moderating impact of national culture. A quantitative process with the data collected in India, Korea, and the US was used. Hierarchical regression analysis evidences the moderating role of nat...

Particulate matter (PM) is a hazardous airborne pollutant that encompasses all airborne particles with diameters ranging from 0.001 to 100 μm. It is composed of total suspended particles (TSPs), consisting of two main particle sizes: PM10 and PM2.5. PM poses various threats to human health because of its rapid mobility and its ability to spread ove...

Parthenium hysterophorus L. is a vigorous plant species with cosmopolitan distribution. It can uptake considerable quantities of heavy metals from the soil and accrue these metals in its different tissue. The use of chelating agent i.e., Ethylenediaminetetraacetic acid (EDTA) can boost up metal uptake capacity. Pot experiment was performed to evalu...

The sharing economy is still transforming the hospitality industry at an exponential speed. The idea of acquiring goods and services through a collaborative approach is becoming a significant part of the world’s overall economy. Many use platforms and social media channels to make purchase decisions while communicating with others. This study, ther...

Arisaema jacquemontii Blume is a highly medicinal and poisonous plant belong to the family Araceae. It is used to treat several deadly diseases, including viral infections. It has antioxidant, anti-cancerous, antimalarial, anti-vermicidal, and antiviral activities. Therefore, five parts of the Arisaema jacquemontii Blume plant, such as leaf, seed,...

Considering the vulnerable climatic conditions in most parts of the planet, a successful transition toward a carbon-free future is a critical challenge worldwide. In this respect, around 35% of the world’s total greenhouse gas emission (GHG) is associated with the power sector (especially electrical energy). To this end, a vast of electrical energy...

Halal has become one of the core measures among the hotels’ global competitions, which is based on the growth of the Muslim population. This research is managed to understand the quality of the halal-friendly attributes’ impact on the loyalty of a Muslim-friendly hotel. Qualitative and quantitative employing methods were used for the survey. Our re...

Background: Sexual harassment in the workplace is an important issue that leaders should always be striving to address, but the public’s focus has always been on harassment by male perpetrators against women. Sexual harassment experienced by male employees has been easily overlooked by the public. Therefore, this study aimed to verify the effects o...

This study develops a robust theoretical framework in order to explain the effect of destination brand experiences in armchair tourism on the brands’ authenticity and the consumers’ loyalty. The study proposes sensory, behavioral, intellectual, and affective subfactors as the four subfactors of the destination brand experience in armchair tourism....

Over the past decade, there has been an increased interest in veganism in several nations across the world. In 2021, there were around 79 million vegans. While veganism is growing, it still covers only 1% of the global population. But if the diet keeps its steady growth rate, it's predicted to increase to one in 10 people within the next 10 years....

This study investigates the experiential components of armchair travelling and their effect on the armchair travelers’ responses, which include perceived authenticity, destination image, and behavioral intention, by using a mixed-method approach. A total of 414 survey responses collected through an online research panel were analyzed by conducting...

This study attempted to verify the influence of hotel corporations' social responsibility activities on perceived job performance. To achieve the purpose of this study, five new sub‐factors (environment, product, diversity, employee, and community) were suggested for the social responsibility activities of hotel corporations. A quantitative analysi...

By using the tenets of relational signaling theory, this study proposes a conceptual model that investigates the effect of hotel privacy management (thin trust) on guests’ cognitive and affective trust (thick trust), which influences guest intention to accept personal information collection and switch to another hotel. Survey data was collected onl...

This study develops a solid theoretical framework explaining data vulnerability, psychological anxiety, and switching intention of customers through hotel data privacy. Data privacy developed in this study is classified into four sub-factors. The results of the analysis show that data privacy reduces data breach and access vulnerability, which incr...

This study identifies the perceived risk factors of particulate matter (PM) and the effect of the perceived risk factors of PM on the relationship between tourists' trust and aspiration regarding the tourist destination, the customer return on investment, and the willingness to visit a tourism destination. Accordingly, this study discussed the seve...

Although city air pollution levels significantly affect the hotel industry, few studies have addressed the impact of air quality management on guests' cognitive and affective image formation and revisit intentions. Therefore, this research examined the effects of hotel air quality management on the formation of guests' cognitive and affective image...

This study investigated the effect of hotel water conservation management and waste reduction measures on customers’ social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the...

Rural tourism is emerging in the tourism industry; however, little is known about traveler behaviors at rural destinations. This study explored the role of cultural contact, natural atmospherics, and risk perception in generating destination involvement and approach behaviors for rural tourism in Inner Mongolia. A quantitative data analysis was use...

This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on customers who had used a hotel in the past year, and...

The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies have suggested methods to retain customers. This study proposes hygiene management as a means to minimize the indirect damage from COVID-19 to the hotel industry. It identifies perceived hygiene attributes and explores their influence on hotel image, word of...

This study explores Korea’s attributes of medical tourism destination brands in the medical tourism market and examines its impact on customer engagement, trust, and revisit intention. The role of the attributes in shaping the intentions of medical tourists is also examined. In this study, both qualitative and quantitative approaches were used to c...

This study examines consumers’ perceived risks of COVID-19 to develop a solid theoretical framework that explains their behavioral intentions relating to COVID-19. It also explores the influence of four sub-factors of perceived risk relating to COVID-19 and the effects of post-traumatic stress disorder and revisit intention. This study finds that t...

Despite its criticality for airport business, duty-free shopping at the retail stores of airports has received scant attention. To overcome this difference, this study explains the complex process via which travelers show their willingness to repurchase in the context of airport retail stores. A quantitative process comprising a field survey is con...

Despite the ongoing outbreak of the novel COVID-19, few studies have been conducted on the stress arising from the pandemic. In this study, attributes of epidemic concerns perceived by hotel employees were examined, and their impact on work stress, employee well-being, self-rated mental health, organizational citizenship behavior, and employee-cust...

This research was an empirical effort to uncover the influence of eco-design of airport buildings on customer approach responses and behaviors. A survey methodology with empirical data analysis was used to attain the research purpose. Our findings revealed that eco-design contributes to enhancing airport reputation and airport customers' subjective...

This study aimed to investigate the impact of hotel employees’ perceived job embeddedness on job satisfaction, self-efficacy, turnover intention, job performance, and job commitment. The results showed that job embeddedness partially increased job satisfaction, while job satisfaction and self-efficacy reduced turnover intention and increased job pe...

This study investigates the effect of the hotel’s nature-friendly environment on burnout, job satisfaction and job performance of hotel employees. A total of 11 hypotheses were set up to achieve the purpose of this study, and an empirical analysis was conducted based on 309 surveys collected from hotel employees. A total of 11 hypotheses were set t...

We developed a theoretical model by identifying the factors that comprise the role of in-flight product performance (service encounter, physical environment, food and beverage), and brand love and respect (Lovemarks) in building passengers’ behavioral intention in the fullservice airline industry. We compiled survey items and collected responses fr...

This study developed a sturdy theoretical framework explicating customers’ behavioral intentions for socially responsible airlines by considering the influence of perceived corporate social responsibility (CSR). Our findings demonstrated the critical role of these variables in determining intentions. The CSR dimensions were sufficiently captured by...

Purpose The purpose of this paper is to expand our understanding of cycling tourism research and the value of bicycles in tourism. Design/methodology/approach The authors examined how cycling tourism research has progressed in past decades and presented their personal points of view regarding the future trend in cycling tourism for the next 75 yea...

A R T I C L E I N F O Keywords: Nature-based solutions (NBS) Green physical environment Well-being perception Self-rated mental health Hotel customers A B S T R A C T This research attempted to explore the specific role of a hotel's green physical environment as nature-based solution (NBS) in the customer retention process. Our results showed that...

The present research was an empirical endeavor to explore the effect of green spaces on the traveler retention process and to establish a theory connecting such green spaces, psychological resilience, attitude, brand attachment, and retention in the hotel industry. A quantitative approach was employed to achieve study objectives. Our findings from...

This study examines the relationships among the perceived value of a loyalty program, customer satisfaction with a loyalty program, affective commitment, switching barriers, and customer brand loyalty in the hotel context. An online survey method with a quantitative approach was used. Our results from a structural equation model revealed that the p...

This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results reveale...

This study was designed to identify the intricate associations among emotional rewards (compliment, opportunity, empowerment, and recognition), material rewards (promotion, certificate, incentive, and special leave), job satisfaction, burnout, affective commitment, job performance, and turnover intention in the hotel sector. A field survey method w...

This research was designed to develop a theoretical framework that explained eco-friendly hotel guests’ revisit intention by considering the effect of nature-based solutions (NBS), mental health perception, satisfaction, and switching barriers. A higher-order structure of NBS containing four first-order factors and switching barriers as moderators...

This study was designed to verify the effects of organizational justice on the performance of hotel enterprises. In addition, it aimed to test the moderating role of job embeddedness. The data used in the empirical analysis were collected from Luxury hotel employees. A hierarchical regression analysis was used. Our results showed that among sub-fac...

The present study was designed to investigate airline customers' green intention generation process for eco-friendly electric airplanes by considering the influence of environmental value, environmental awareness, green image, injunctive social norm, personal norm, and personal characteristics. We used a survey methodology and a quantitative approa...

The purpose of this study is to verify the willingness of customers of luxury cruises to pay for the perception of a well-being component and to pay a price premium based on the experiential value of luxury cruises. The following research objectives are presented and their resolution is subsequently pursued: first, the study distinguishes the vario...

The primary aim of this study is to provide comprehensive implications for medical tourism in Korea. Through qualitative review analysis, opportunity factors have been revealed including emerging low-cost carriers in the world and Korea; the widely recognized Korean wave; the increasing market for cosmetic surgery; and potential markets in China an...

Purpose The purpose of this study was to examine airline passengers’ repurchase decision-making process by developing a sturdy theoretical framework comprising in-flight core-product and service-encounter quality, brand attitude, image, trust and love. The authors also attempted to examine if such decision formation differs across full-service and...

Considering the significance of the term “green” in the hotel industry, relatively little is known about hotels’ performances of conservation management and its impact on guest eco-friendly decision formation. This research was conducted to explicate guests’ attitudinal loyalty formation, by developing a sturdy theoretical framework encompassing th...

This study aimed to uncover the role of an airline’s environmental corporate social responsibility in conjunction with building loyalty intentions of its customers while considering the mediating impact of its brand image, love and respect, as well as the moderating effect of environmental concerns. Our results from the structural analysis showed t...

This study was designed to investigate the formation of patrons’ repurchase intentions of a luxury hotel restaurant product by considering the impact of image congruence, quality, and satisfaction. This research also examined if such decision formation differs between first-timers and repeaters and tested the direction of causality between quality...

Despite its importance, young vacationers’ waste reduction and recycling decision formation remains unknown. This research was designed to investigate the intricate associations among social norms (descriptive and injunctive), willingness to sacrifice, and personal norm by developing a theoretical framework for young vacationers’ waste reduction an...

We developed a robust theoretical model to explicate visitors’ green intention to visit environmentally responsible museums by integrating green image, green value, and social norm into the norm activation model as antecedents of moral norm. We conducted a field survey to collect data, and used a quantitative method for data analysis. Structural an...

The cruise industry has faced the greening issue. The present research was designed to explicate cruise travelers’ decision formation for choosing an environmentally responsible cruise product rather than a conventional cruise. To achieve the research purpose, we employed a norm activation theory (NAT) and extended it by including social norms and...

This study aimed to develop a robust conceptual framework incorporating volitional and non-volitional dimensions within the theory of planned behavior and cognitive (green image and environmental awareness) and affective (anticipated pride and guilt) dimensions to explicate youth tourists’ waste reduction behaviors while traveling to destinations....

Despite the growth of the airport duty-free shopping market, little research has examined travelers’ shopping behavior at airports, shopping at airports being an important source of non-aviation revenue for airport operators. This study was designed to examine travelers’ loyalty formation with regard to duty-free shopping at airports by considering...