Jong-Ho Lee

Jong-Ho Lee
Kongju National University | Kongju · Department of Business Information Education

About

46
Publications
1,087
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
98
Citations

Publications

Publications (46)
Article
Full-text available
With the acceleration of global economic integration and digital economy, cross-border mobile payment has gained growing attention. On the other hand, as COVID-19 keeps on spreading, the popularization of cross-border mobile payment can lower the risk of infection caused by cash payment of tourists. However, though previous researchers already exam...
Article
Full-text available
Journals of Korea Distribution Science Association (KODISA) made great efforts in responding to the constant shifts in academic paradigms and in producing synergetic effects among KODISA journals to achieve the goal of maintaining their status in the world’s reputable scholarly journals. The aim of this study is to analyze the current practice and...
Article
This study focuses on the use of intention of mobile payment application based on e-SERVQUAL in China. In order to achieve the objectives, theoretical backgrounds are based on the results from previous research. According to them, reputation, price, ease of use, and entertainment are the major attributes of Mobile Payment as independent variables....
Article
Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data...
Article
Purpose - With the rapid growth of Chinese mobile pay market, it's necessary to run a study of the aims why users prefer to intention of use for mobile fingerprint payment. To reach this goal, UTAUT added Perceived Security and DOI. Research design, data, and methodology - The researchers conducted this study by using collected 3126 responses and t...
Article
This study derived from 5 variables(information, product diversity, communication possibility, responsiveness, price) of service quality on social commerce from literature studies and set up the research model and hypotheses. The 167 questionnaires are used in this analysis. The results were as follows: first, all the variables had positive influen...
Article
A research model was created in order to explore the factors on use intention based on Technology Acceptance Model and considered factors of Mobile-Blog Characteristics (Participation, Sharedness, Immediacy) and factors of Mobile-User Characteristics(Innovativeness, Familiarity). With 165 people as specimens for empirical analysis, The results were...
Article
This study is based on the results from the previous one. It proved that reputation, price and ease of use, entertainment are the major attributes of social commerce. Research model and hypotheses by using the trust and flow as mediator, loyalty is the dependent variable and the items as moderator. The results were as follows: First, reputation and...
Article
This study aimed to reveal the relationship between the rural tourism social media use motivation and satisfaction, trust, continued usage intention. In order to carry out the empirical study 310 survey questionnaires were collected in rural tourism social media users, PASW18 and Lisrel 8.54 Statistics package were utilized for analysis of SEM. The...
Article
Today, most companies are building up and using online communities on their websites. But there are few studies on forming and operating online communities. This study shows the influence of social presence on these factors like usefulness, ease of use, playfulness, satisfaction community trust, and its ultimate contribution to community flow. An E...
Article
The progress of mobile internet technologies has changed user access to information. The mobile internet allows to obtain contents and services from wireless networks via mobile devices. The purpose of this study is th find out important factors that influence on the customer purchase intention by mobile internet environment. Base on TAM(Technology...
Article
Teenagers play a pivotal role in the information revolution led by ICT. They consider cellular or mobile phones as a necessity in their daily lives. While mobile games command the overwhelming majority of teenagers' access to the wireless Internet, it is more for the purposes of entertainment than for education. This paper reports on a study which...

Network

Cited By