Jonathan James Baker

Jonathan James Baker
University of Adelaide · Adelaide Business School

Doctor of Philosophy

About

15
Publications
4,258
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167
Citations

Publications

Publications (15)
Article
Full-text available
There is increasing interest in the marketing discipline to adopt an institutional perspective when examining markets. This requires seeing markets as complex systems that evolve through time, rather than as preexisting, stable structures. Using a historical, longitudinal case study, we integrate the “institutional work” framework as a lens to unde...
Article
Full-text available
Research into ‘market-shaping’ – the deliberate shaping by firms and other actors of market behavior, structures, expectations and practices – has primarily taken either system-level or micro-level practice perspectives. Instead, this research focuses on ‘collective market work’ – the orchestrated purposeful actions of a collaboration to shape a ma...
Article
Full-text available
Purpose: This conceptual study explicates the dynamic, interlinked relationship between two of the most popular theories in marketing today: psychological ownership (PO) and engagement. The study is set in the sharing economy (SE), where platform business success depends on high levels of engagement by users, both individuals and collectives. The s...
Preprint
The need to share value with multiple stakeholders has become a business imperative. This chapter argues a service ecosystem perspective gives insight into how this might be achieved. We propose five interrelated, interdependent ‘value postures’ that system actors adopt – systemic, strategic, relational, operational, and individual. A value posture...
Article
Full-text available
Purpose: The purpose of this paper is to clarify how brand meaning evolves as an emergent property through the cocreation processes of stakeholders on multiple levels of a brand's service ecosystem. This provides new insight into the intersection between brands, consumers, and society, and emphasizes the institutionally situated nature of brand mea...
Article
Full-text available
There is a growing body of research into market shaping, the process whereby the deliberate actions of market actors create or transform market systems. However, extant studies focus primarily on individual actors who shape markets for economic advantage in Western contexts. This study investigates market shaping undertaken by a social entrepreneur...
Article
Successful market-shaping that leads to the creation, transformation, or maintenance of markets has primarily been conceptualized as resulting from the future-oriented intentions of single market actors. Scholars have paid less attention to other forms of intentions or combination of actors, despite their potential to also contribute to market-shap...
Article
Full-text available
Successful market-shaping that leads to the creation, transformation, or maintenance of markets has primarily been conceptualized as resulting from the future-oriented intentions of single market actors. Scholars have paid less attention to other forms of intentions or combination of actors, despite their potential to also contribute to market-shap...
Article
Full-text available
Purpose This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and PESTEL environmental scanning tool – to assess their readiness for anticipating market-shaping acts. Design/methodology/approach Drawing on the market-shaping literature that conceptualizes markets as complex adaptive systems, this conceptu...
Article
Purpose-This paper aims to investigate two seminal market-scanning frameworks-the five-forces analysis and PESTEL environmental scanning tool-to assess their readiness for anticipating market-shaping acts. Design-Drawing on the market-shaping literature that conceptualizes markets as complex adaptive systems, this conceptual paper interrogates th...
Chapter
The world, today, faces enormous social and sustainability challenges, leading to significant debate about the role of social enterprises in our socio-economic landscape. While early literature on social entrepreneurship tends to depict entrepreneurs as heroic figures able to single-handedly drive social change, we argue no one actor can create soc...
Chapter
This chapter draws on Service-dominant (S-D) logic to examine innovation processes at multiple levels of aggregation, considering technological innovation, business model innovation, and, ultimately, market innovation. It suggests there is a need to rethink markets by viewing them as ecosystems, comprising multiple heterogeneous actors (i.e., custo...
Article
As social purpose organizations (SPOs) feature dual economic and social goals, contemporary research is beginning to grasp the importance of value creation being shared amongst network actors. However, how an SPO's business model can fully leverage the resources of others to enable and enhance value creation has not yet been fully explained. Drawin...

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