Jonas Karlsen Åstrøm- Doctor of Philosophy
- Associate Professor at Kristiania University College
Jonas Karlsen Åstrøm
- Doctor of Philosophy
- Associate Professor at Kristiania University College
About
7
Publications
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Introduction
Current institution
Additional affiliations
September 2020 - present
Education
August 2014 - August 2022
Publications
Publications (7)
Theming is a method and practice to stage and construct physical and social environments that facilitate meaningful, memorable, and profitable personal consumer experiences, commonly called themed environments (Pine II and Gilmore, 2019, Gottdiener, 2019). Theming as a marketing strategy can be defined as creating a specific and separate identity f...
In tourism and hospitality, products and services have been the traditional foci and bases of value. However, in line with the experiential turn in tourism, numerous tourism businesses have changed focus toward providing consumers with distinctive experiences to avoid commoditization. In turn, this means businesses often employ theming as a method...
There are increasing numbers of studies on themed environments in tourism and other industries because theming has been shown to increase the attractiveness and pull-factor of a space or destination. Little attention has been given to exploring why theming occurs. This study contributes to the understanding of theming in a tourism context and aims...
Theming is used to differentiate places and how they are experienced and is thereby a growing phenomenon within tourism and society at large. Although there is an increasing body of research that examines themed environments, there is a lack of empirical studies that explore the concept of theming and its dimensions in a tourism context. This study...
Purpose
This study aims to investigate the factors that drive the tourist customer experience around theming. Theming is considered vital to creating a memorable customer impression.
Design/methodology/approach
The cruise industry was chosen as the empirical setting. A total of 328 cruise travelers returned valid questionnaires during a cruise in...
I denne avhandlingen har vi studert velkjente temaer innenfor merkelitteraturen; merkeposisjonering og merkekonseptene. Dette er den første studien på norsk som bidrar til forståelsen av sammenhengen mellom disse to fagområdene. Vårt forskningsspørsmål er:
”Hvordan påvirker ulike posisjoneringsstrategier forbrukernes oppfatning av bedriftens merke...
I denne oppgaven har vi studert et nytt tema innen norsk forskning; tematisering på et cruiseskip. Det har aldri blitt gjort liknende studier i Norge, og denne oppgaven tilfører derfor noe eksepsjonelt innenfor dette litteraturområdet. Vår problemstilling er: ”Årsaker til og effekten av en tematisert cruiseopplevelse”.
Vi valgte å gjennomføre en k...
