Jolanda Jansen

• PhD MSc
• Consultant trainer co-owner at St Anna Advies

Worldwide, programs to control mastitis are implemented using different strategies to reach farmers. Even though education materials and best practices may be technically optimal, they need to be used to be successful. Thus, effective communication with farmers is essential in order to change their behavior and to improve their farm management. Dur...

Our findings provide insight into Dutch dairy farmers’ behavior and mindset toward mastitis management, and into the way these can be affected by communication strategies. They may differ from those of North American dairy farmers, but probably many findings are comparable. Elements of farmer mindset are important determining factors in mastitis co...

Background Prudent use of antibiotics is important to prevent antibiotic resistance in humans and in animals. For this reason politicians demanded a decrease of total antibiotic use and of use of critically important antibiotics in animal husbandry in the Netherlands. In the dairy sector the use of antibiotics almost halved in the years 2009–2015,...

The prevention and control of endemic pathogens within and between farms often depends on the adoption of best management practices. However, farmers regularly do not adopt recommended measures or do not enroll in voluntary disease control programs. This indicates that a more comprehensive understanding of the influences and extension tools that af...

Effective clinical communication is essential for bovine veterinary practitioners to establish and maintain positive client relationships. When applied properly in herd health consultancy, it increases client satisfaction and adherence to veterinary advice, and improves patient health and welfare. Although communication skills are often taught by p...

Article in German language: Zusammenfassung Für tierärztliche Dienstleister ist die Entwicklung guter Kommunikationsfähigkeiten unerlässlich, um eine angemessene tierärztliche Betreuung zu gewährleisten. Die derzeitigen Schulungsmethoden, wie Unterricht im Klassenzimmer und physische Rollenspiele, sind oft zeit- und kostenintensiv, werden von den...

Results of the Veterinary DialogueTrainer in education and training of bovine veterinarians show both a positive experience by participants as well as positive outcomes. The VDT is described by players as ‘productive’, ‘challenging, ’useful’ and ‘innovative’. Gender had a significant difference (p=.026) in sim. 2 with higher scores on the first try...

Facilitating behavioural change of veterinary professionals and their farmers by virtual avatar communication training. The Veterinary DialogeTrainer is an innovative tool to train, monitor and investigate the quality of veterinary conversations.

Foreword Proactive youngstock health management is critical not only to optimise animal welfare and production efficiency and profitability, but also to minimising the environmental impact of livestock production. The morbidity and mortality rates tolerated by some producers, and at times even accepted by their vets, are often far too high. Whether...

Implementation of specific management strategies on dairy farms is currently the most effective way to reduce the prevalence of Johne's disease (JD), an infectious chronic enteritis of ruminants caused by Mycobacterium avium subspecies paratuberculosis (MAP). However, dairy farmers often fail to implement recommended strategies. The objective of th...

Since the second world war, antibiotics came widely available to cure bacterial diseases, which had an enormous impact on lifetime expectation of diseased people. In the animal industry antibiotics were also used, initially to cure diseases, later also to prevent diseases and as growth promoters. The availability of antibiotics was of great importa...

Recent stond het met grote chocoladeletters in de krant “Dierenartsen zijn woest op prijsstunters” en “Zorgen over prijzenoorlog bij de dierenarts”. De nietsvermoedende honden-of kattenbezitter weet het dankzij deze media-aandacht nu inmiddels zeker, de bij een tuincentrum of bouwmarkt gevestigde dierenarts is veel goedkoper. Ik ben benieuwd hoevee...

Being successful in improving mastitis management is synonymous with behavior change, which is fully dependent on the mindset: is someone willing and able to change his or her behavior? Behavior of the farmer or his employees, behavior related to every day milking routines or to an ad hoc response to an outbreak of clinical mastitis, it all comes d...

'Fijn-aan-de-Lijn' check legt blinde vlek telefonische dienstverlening bloot.

The Alberta Johne's Disease Initiative (AJDI) is a voluntary, management-based prevention and control program for Johne's disease (JD), a wasting disease in ruminants that causes substantial economic losses to the cattle industry. Despite extensive communication about the program's benefits and low cost to participating producers, approximately 35%...

Clinical mastitis of dairy cows is a visible inflammation of the udder, which is usually caused by bacteria and treated with antibiotics. Although pressure is increasing to reduce antibiotic usage in livestock in the European Union, feedback from the field suggests that clinical mastitis treatment is frequently repeated after the initial per-label...

https://issuu.com/koalamedia/docs/vet_01magazine_2015

The aim of this study was to associate changes in dairy farmers' self-reported attitude, knowledge, and behavior with the decrease in incidence rate of clinical mastitis (IRCM). Farmer-diagnosed clinical mastitis cases were obtained from 2 surveys conducted before (July 2004 – June 2005) and at the end (2009) of a mastitis control program in the Ne...

In today’s society, the status of animals is rapidly changing, and with it the position of the vet. In the past, the household pet was a guard dog living in a shed outside. Today it is a full-fledged family member. We’ve run the gauntlet from the old-fashioned farming homestead to the modern factory farm – and in some places, we may be on our way b...

¿Un manual sobre comunicación dedicado especialmente a los veterinarios? ¿En serio? Estudié veterinaria para curar a los animales y no, para ser un experto en comunicación, ¿no es cierto? Esto será lo que probablemente se le cruce por la cabeza cuando lea el título del libro: La comunicación del veterinario. La verdad, una locura total. Le proponem...

Also in English and Spanish edition available, see: www.communicationinpractice.com. De maatschappelijke positie van het dier verandert. Van waakhond naar volwaardig gezinslid. Van Ot en Sien-veehouderij naar intensieve veehouderij en misschien wel weer terug. Of je nu gezelschapsdierenarts, paardendokter, landbouwhuisdierenpracticus of paraveteri...

Because of increasing bulk milk somatic cell counts and continuous clinical mastitis problems in a substantial number of herds, a national mastitis control program was started in 2005 to improve udder health in the Netherlands. The program started with founding the Dutch Udder Health Centre (UGCN), which had the task to coordinate the program. The...

Naast een gedegen veterinaire kennis en bekwaamheid zijn communicatieve vaardigheden één van de belangrijkste competenties van een dierenarts. Zonder kennis geen diagnose en therapie, zonder communicatie geen therapietrouw. Een groot verschil tussen deze twee competenties is dat dierenartsen in communicatie niet tot nauwelijks onderwezen zijn. Wel...

Nota: Traducción del texto original en inglés por Alejandro Ceballos M., Instituto de Biotecnología Agropecuaria, Universidad de Caldas (Manizales, Colombia). La mastitis (inflamación de la ubre) es considerada una de las principales afecciones de la salud en la industria lechera. El porqué algunos productores no implementan prácticas efectivas pa...

The veterinary practitioner is one of the most important advisors for farmers in the field of udder health. He or she has the tools to improve udder health if farmers are motivated to do so. Many farmers think that udder health is important, but this does not always mean that management of mastitis is up to standard. Many veterinarians are of the o...

A 5-year national mastitis control program was initiated in the Netherlands in 2005. Knowledge transfer and improvements of dairy farmers’ motivation towards udder health were used as means to decrease mastitis occurrence in Dutch dairy herds. The aim of this study was to determine the effect of the control program on (sub)clinical mastitis occurre...

Over the years, much effort has been put into implementing mastitis control programs in herds. To further improve utilization of such programs, there needs to be an understanding of the attitudes, knowledge, and behavior of farmers regarding udder health, and the way this can be influenced by mastitis control programs. This study aimed to explore t...

PhD thesis on effective communication strategies to improve udder health on dairy farms in The Netherlands. Thesis entitled: 'Mastitis and farmer mindset. Towards effective communication strategies to improve udder health management on Dutch dairy farms.' Developed campaigns and educational tools contributed to a change in dairy farmers’ knowledge...

Advisory service provisioning on sustainability issues such as environmental care and food safety is considered suboptimal in privatized extension systems, which comprise a diverse set of private advisors. Apart from funding dedicated ‘public good’ projects, government also relies on these advisors to address sustainability issues in their regular...

Worldwide, programs to improve udder health are implemented using communication tools and methods that inform and persuade dairy farmers. This study evaluated 2 communication strategies used in a mastitis control program in the Netherlands. To improve farmers' udder health management, tools such as instruction cards, treatment plans, checklists and...

Over the years, much effort has been put into mastitis control programs. To further improve such programs, we need to understand farmers’ knowledge, attitude and behavior regarding udder health, and the way this can be influenced by mastitis control programs. This study aimed to explore the effect of a Dutch national mastitis control program on far...

The general aim of mastitis control programs is to improve udder health on dairy farms. Over the last five years an intensive national mastitis program was executed in the Netherlands with the goal to improve udder health at a national level. Different groups of farmers have different motivations and should be approached differently, and their beha...

When mastitis incidence increases, either infection pressure has increased or cows’ resistance has decreased. This usually indicates that farm management is not optimal. Numerous quantitative studies have demonstrated the effect of management practices on mastitis. In most of these studies, the identified risk factors could explain only part of the...

In an ever changing market, ruminant milk and meat production must continually develop cost-effective ways to promote animal health, performance and product safety. Food safety and traceability, as well as animal welfare are beginning to play key roles in consumer decisions. However, these deliverables can often increase already excessive productio...

This study shows the results of a communication campaign to increase the use of milkers gloves at Dutch dairy farms. Wearing milkers gloves is recommended as a proper method to reduce the risk of transmitting infections during milking. In 2004 only 16 percent of the Dutch dairy farmer used gloves during milking. Therefore, the Dutch Udder Health Ce...

Melkveehouders die gemotiveerd in studiegroepen aan uiergezondheid werken, verbeteren de uiergezondheid van hun veestapel. Dat blijkt uit resultaten van studiegroepen van het Uiergezondheidscentrum Nederland. De dierenarts is hierbij de vertrouwenspersoon en de kennisbron. Maar dierenartsen kunnen nog meer betekenen voor de verbetering van de uierg...

De dierenarts is hét aanspreekpunt voor veehouders als het over uiergezondheid gaat. Van deze positie zijn zij zich echter onvoldoende bewust, zo blijkt uit enquêtes en interviews van het UGCN met veehouders en dierenartsen. Dierenartsen krijgen mede daarom het advies meer open vragen te stellen, zich te verdiepen in de doelen van de veehouder en d...

Het Uier Gezondheids Centrum Nederland (UGCN) constateert dat zij een groep veehouders moeilijk bereikt met haar informatie over het verbeteren van de uiergezondheid. De dierenartsen weten deze groep slecht te motiveren. Chantal Steuten, onderzoeker bij Wageningen UR, onderzocht in opdracht van het UGCN waarom sommige veehouders moeilijk bereikbaar...

Onderzoekers van Wageningen UR hebben samen met enkele projectteams een levenscyclusanalyse uitgevoerd op gangbare, gangbaar-plus en biologische melkveebedrijven. Hiermee wordt de totale milieubelasting in kaart gebracht. De milieueffecten landgebruik, energieverbruik, verzuring, vermesting en het broeikaseffect zijn onderzocht

It is often assumed that knowledge is an important factor influencing the preventative and curative behaviour of farmers with regard to mastitis. In this study we explore systematically the relative importance of farmers' knowledge vis-à-vis other social and contextual factors. A longitudinal study was set up in which the effectiveness of an ambiti...

Mastitis is one of the main health issues in dairy production. The losses are not only economic, but also issues such as animal health and welfare, milk quality, antibiotic usage and the image of the dairy sector are important reasons to focus on mastitis control. Accordingly, mastitis is a topic that is well-studied worldwide. Although the scope o...