John Douvis

• University of Peloponnese

The present study examined CSR evaluation issues regarding the effectiveness of CSR activities in Greek professional sport organizations. The initial results illustrated a general absence of CSR effectiveness evaluation. The findings of the study revealed that the majority of respondents have reported that in fact CSR performance is not measured ma...

Due to the increasing financial value of sport sponsorship, the selection of a sponsorship partner and the development of the sponsorship deal are crucial issues for sports businesses. This study examines the sponsorship selection and development process between football teams and their sponsors. This study is exploratory. Nine case studies were co...

The present paper examines promotion and communication issues of CSR activities of major sport clubs and organizations in Greece. CSR can strengthen the image, reputation, achieve financial benefits, and create a competitive advantage for sport teams and organizations. Thus, CSR communications are imperative for their existence, protection of the i...

Purpose This study seeks to classify the promotion and/or communication of CSR activities at professional sports in the Greek context. Additionally, the study aims to analyze CSR communication in order to draw some implications from the participating marketing managers of Greek professional sports teams and organizations, in comparison with the lit...

Purpose – The purpose of this study is to identify the antecedents and dimensions of relationship quality (RQ) between customers and providers of athletic services. Design/methodology/approach – Data collection involved in-depth, personal interviews of fitness centre customers and year-ticket holders of football clubs in order to determine the sim...

Purpose - The purpose of this study is to map and analyse Corporate Social Responsibility (CSR) activity in sports organisations. Design / Methodology / Approach - Seven case studies were conducted involving in depth, personal, interviews of CSR managers in different sports organizations (teams, leagues, sport betting firms). Case study data was co...

(a) Purpose: The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society. (b) Design/methodology/approach: This study is exploratory in nature. Two detailed case studies were conducted involving the football team and the basketball t...

Despite its rapid growth, in the last few years the GreekProfessional Basketball League has been concerned with the significant decrease in the general interest surrounding the game of basketball, which has resulted in a fewer number offans attending the league’s games. The Basketball Spectator Non-Attendance Scale is an instrument that facilitates...

The rationalization of modern sport has made it possible for social scientists to predict the results of sports events with greater accuracy. In this study we applied multivariate time series analysis to determine the degree to which soccer results could be predicted with three teams in the English Premier League. Success was based on the model's a...

Basketball has been Greece's national sport for nearly two decades. Despite its rapid growth, in the last few years the Greek professional basketball league has been concerned with the significant decrease in the general interest surrounding the sport, which has resulted in a fewer number of fans attending the league's games. Although there is exte...