John Dimmick

John Dimmick
The Ohio State University | OSU · School of Communication

PhD, University of Michigan

About

48
Publications
27,557
Reads
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2,376
Citations

Publications

Publications (48)
Article
Full-text available
As mobile media have grown more advanced, and mobile Internet access has increased to a near-ubiquitous state, media use is often described as occurring “anytime, anyplace”. Consequently, measuring media use and understanding competition and coexistence within such an environment is a constant challenge for researchers. To help address this issue t...
Research
Full-text available
A theory of media and identity and measures of identity facets and outcomes.
Article
This study examines transnational media corporations’ (TNMCs’) strategies in the Chinese media market after its WTO entry, employing a theoretical model that involves the interactions of a company’s risk in terms of environmental uncertainties and control in terms of equity ownership. Interviews were used as the primary research method, with 15 inf...
Article
According to the theory of the niche, media must differentiate themselves along resource dimensions that allow for their survival to compete and coexist within a resource space. Within this study, contacts with personal relationships are framed as a key resource domain over which channels of interpersonal communication (interpersonal media) compete...
Article
Full-text available
The recent growth of mobile channels has provided steadily increasing opportunities for individuals to access news and other mass-mediated content. Media ecological perspectives argue that the introduction of such new technologies can shift the existing biases in prevailing social systems. According to one ecological perspective, the theory of the...
Article
Full-text available
The theory of niche proposes that a new medium competes with older, more established media to fulfill users' needs. This study uses niche theory, a macrolevel theory, as well as social information processing theory and the theory of electronic propinquity, both microlevel theories, to examine the niche of instant messaging (IM) in providing general...
Article
This study examined the relationship among personal network characteristics, gratification- utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between pe...
Article
This article suggests that the logistic growth equation is the model underlying media diffusion. The logistic is shown to be a good fit to the diffusion of U.S. communication media such as radio, TV, cable, VCR, and the home computer. This article proposes that the r and K parameters of the logistic can be interpreted, respectively, as anticipated...
Article
Full-text available
Over the last decade, the Internet has become one of the most popular vehicles facilitating a variety of communication and information-sharing tasks worldwide. Its growing popularity as a new medium of communication has resulted in changes in use of traditional media. The purpose of this study was to better understand the uses of online news compar...
Article
Full-text available
This article defines dual-concept diversity as a two-dimensional construct that holds a central place of study in many fields, including communication. The authors present 12 measures of dual-concept diversity appearing in the literature and assess the differential sensitivity of these measures in capturing the two dimensions. After assessing each...
Article
TV news has great potential to influence our day-to-day decisions and to cultivate our perceptions of what issues and events are important in society. Consequently, this holistic field study analyzes the sources, topics, and selection criteria that frame the perceptions viewers glean from one local station. Traditional news selection criteria were...
Article
Since the 1970s , media analysts have documented disparities between the portrayal of African American television newsmakers and that of White American television newsmakers. Specifically, African Americans are reported to be underrepresented as television newsmakers and to appear in news story topics and roles that lack diversity. To date, researc...
Article
Full-text available
The theory of the niche predicts that a new medium will compete with established media for consumer satisfaction, consumer time, and / or consumer advertising dollars. Competition between e-mail and telephone use was measured in this study at the level of gratifications derived by consumers. Gratifications and gratification opportunities (consumers...
Article
Full-text available
This study explored the household use of electronic mail. In a telephone probability sample of 881 adults, 112 adults reported they used electronic mail. This sample provided four superordinate reasons for home e‐mail use: interpersonal relationships; personal gain; business; and gratification opportunities. Overwhelmingly, home e‐mail was reported...
Article
This article briefly reviews research on the principle of relative constancy and concludes that further research using aggregate consumer and advertiser spending data should be suspended because the principle does not represent a theoretically based hypothesis but is simply an unexplained empirical generalization. Instead, I propose that further th...
Article
Full-text available
Concentration within, and across 14 segments of the communication industries were assessed by analyzing data over a 5-year time frame. Within-industry concentration continues to increase across a number of segments in the communication industries. Economies of multiformity are introduced by the authors as a way to examine across-industry concentrat...
Article
The article reports an effort to map the personal telephone networks of samples of respondents and to use characteristics of networks to partially explain phone usage patterns. A typology which consisted of four network types was formulated by dichotomizing and cross‐tabulating respondents according to their position of two variables which were ter...
Article
The article reports three studies of gratifications obtained from the household telephone by samples of respondents in Columbus (Franklin County), Ohio, and a statewide sample of Ohio. The first study consisted of open-ended qualitative interviews to ascertain reasons for using the household telephone. In the second study, gratifications questions...
Article
Full-text available
The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory...
Article
Full-text available
The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest t...
Article
This article focuses on differences in factor analytic methods and statistical packages, and the potential impact of these differences on gratification literature. These differences are illustrated with a study that incorporated five gratification constructs and 20 items from the literature, and reanalysis of data from two previously published stud...
Article
The article suggests that sociocultural evolution and the processes of variation and selective retention provide a theoretical perspective for understanding past and future changes in communication industries resulting from intrapopulation competition. Data from the history of communication industries are used to illustrate the processes of variati...
Article
The purpose of the study was to propose an index of corporate diversification. The use of the index was illustrated in a case study of the past and current levels of diversification of television network parent companies in relation to their future‐oriented diversification ventures in the new media. The results of the industry case study indicated...
Article
The article proposes a taxonomy consisting of nine levels of analysis and two forms of influence which operate within and between levels. Together with a multilevel research strategy, the taxonomy and the types of influence form a framework for the analysis of complex media decision systems. Data from a national sample of reporters are used to illu...
Article
Extant evidence from media organizations is reviewed which is relevant to a theory of organizations as political coalitions. The behavior of organizations in such diverse fields as daily newspapers, network television, and the radio/recording industry fits the political coalition pattern with one important exception: mass media organizations are un...
Article
Reports that callers to a radio talk show were more likely than average to be single, living alone, alone at the time of the call, and not a member of any organization. (GT)
Article
A taxonomy of levels of analysis in mass media decision making is presented in this paper, and a strategy is proposed for incorporating the different levels into the design of research. Following a clarification of the concept of influence and its relationship to the levels of analysis used in the taxonomic structure, the paper describes the follow...
Article
Full-text available
The media industries are playing a major role in the trend of globalization in international business today. Within the past two decades, a global media marketplace is taking shape at an amazingly high speed. This study maps the strategic behavior of Western transitional media corporations (TNMCs) in transitional and emerging economies at three loc...
Article
Thesis (M.A.)--Ohio State University, 1989. Includes bibliographical references. Advisor: John W. Dimmick, Dept. of Communication.
Article
DISSERTATION (PH.D.)--THE UNIVERSITY OF MICHIGAN Dissertation Abstracts International,
Article
Thesis (M.A.)--Ohio State University, 1989. Includes bibliographical references. Advisor: John Dimmick, Dept. of Communication.

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