John T. Bowen

• PhD, Marketing, Texas A&M University
• Professor Emeritus at University of Houston

Purpose Four novel trends: water scarcity, income inequality, labor shortage and gentrification, are receiving ever greater attention because of the devastating effects they having on the well-being of humanity. The purpose of this paper is to briefly describe each trend, discuss its effect on tourism and offer support from research as to how touri...

Purpose This research explores differences in consumer behavior across generational cohorts, particularly focusing on customer loyalty. With Millennials becoming the largest generational cohort, it is crucial to understand loyalty variations, given that many loyalty programs were established during the Baby Boomer era. This study investigates two v...

Purpose The purpose of this study is to add new insights into the discussion of how a city’s destination marketing organization (DMO) can apply operand resources to act upon its operant resources to create, market and manage a unique brand over time. Design/methodology/approach This study uses an abductive approach to advance understanding of how...

Purpose The purpose of this study is to add new insights into the discussion of how a city’s destination marketing organization (DMO) can apply operant resources to act upon its operant resources to create, market and manage a unique brand over time. Design/methodology/approach The study uses an abductive approach to advance understanding of how t...

Purpose The purpose of this research is to provide a critical discussion illustrating how novel business models can be developed using advanced information technology (IT) to overcome the effects of the labor shortage crisis and bring the industry back to the pre-pandemic performance benchmarks. Design/methodology/approach The methodology of this...

Purpose This paper aims to indicate the importance of including residents in the rebranding of a destination. Design/methodology/approach This article is based on a literature review. Findings The World Tourism Organization recently adapted the United Nations' 17 Sustainable Development Goals (SDGs) to show their relevance to tourism. The quality...

This study explores customers’ perceptions and underlying factors related to luxury consumption in restaurants. Although many studies have explored customers’ consumption of luxury goods, very few of these studies involved luxury hospitality services. Furthermore, hospitality literature has rarely discussed the emerging identification of inconspicu...

Purpose The research purpose is to conceptualize competitive productivity (CP) in the peer-to-peer (P2P) accommodation businesses. This study aims to conceptualize the four driving forces of P2P hosts’ CP and to empirically capture guest-based equity that supports such conceptual hosts’ CP model. Design/methodology/approach The goal of this paper...

Abstract Purpose The purpose of this paper is to provide a definition of sustainable employment (SE), the conditions that undermine SE, the need for SE and how the additional costs of SE can be covered through a re-imagined business. The paper is specific to industry policies and government laws in the USA. However, the concept of SE is a global is...

How the principles of workplace fun can be applied to museums.

Purpose The purpose of this study is to provide insight into customers’ psychological processes and behavioral responses after merger and acquisition (M&A) of an artisanal brand. Design/methodology/approach Study 1 adopts a qualitative approach to understand how craft-beer customers perceive M&A decisions. In Study 2, a two-conditioned (M&A types:...

Purpose The purpose of this study is to provide an overview of how AI and robotics can and will be utilized by the hospitality industry, providing a glimpse of what their use will look like in 2030. Design/methodology/approach The paper reviewed both academic and trade literature to provide an overview of how robots will affect the hospitality i...

In an increasingly service-oriented economy, the importance of understanding supervisors’ impact on employees working in a fun work environment continues to grow. While researchers have learned much about the negative outcomes of abusive supervisors, relatively little is known about ebullient supervisors and the beneficial outcomes caused by leader...

Purpose As scholarly research in online purchasing increases in size and scope, understanding the manner in consumers engage in online purchasing in hotels is critical. This study’s purpose is to provide an analysis of the current online purchasing research pertaining to the hotel industry. Design/methodology/approach A content analysis of 85 pe...

Purpose The purpose of the paper is to identify trends changing travel and tourism to help managers and researchers better understand these trends. This understanding will help organizations remain competitive in today’s dynamic environment. The rapid advance of technology is changing how consumers evaluate, use and discuss hospitality and tourism...

As peer-to-peer (P2P) accommodations have grown exponentially, it is critical to understand motivations for guests to choose a P2P accommodation instead of a hotel. The current study seeks to understand these motivations by using mixed-methods approach to compare online reviews for P2P accommodations and hotels. Through quantitative analysis, thema...

As peer-to-peer (P2P) accommodations have grown exponentially, it is critical to understand motivations for guests to choose a P2P accommodation instead of a hotel. The current study seeks to understand these motivations by using mixed-methods approach to compare online reviews for P2P accommodations and hotels. Through quantitative analysis, thema...

This research evaluates manners of member engagement within a community by examining how frequently individuals attend the community, how recent their engagement occurred, the length of overall membership, and the level and manner of activity within the community. The theories that will be used as the foundation for this research include brand iden...

Le livre Marketing du tourisme et de l’accueil est une adaptation de Marketing for Hospitality and Tourism de Ph. Kotler, J. T. Bowen et J. C. Makens, manuel à la croisée de leur expertise ainsi que leur expérience académique. Traduit en 8 langues, il est reconnu comme la référence dans son domaine. Couvrant toutes les étapes de la stratégie market...

https://www.mydigitalpublication.com/publication/?i=312968&article_id=2515711&view=articleBrowser

Purpose – This paper aims to review relevant literature to identify trends affecting social media to help managers and researchers better understand social media; this paper also provides the implications of these trends for mangers and researchers. Social media is viewed as a credible source of information from consumers who have experienced trave...

Purpose – The purpose of this paper is to summarize the contribution of the theme issue on the current and future impact of social media on hospitality and tourism. The authors reviewed the papers looking for common themes among the papers. Once identified, the contributions of the papers to the themes were identified and synthesized into an overvi...

Purpose – The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials. In 2001, Bowen and Chen developed and implemented a research framework for hotel managers t...

Purpose – The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine how the research paradigms changed over time in hospitality marketing relative to mainstream marketing and provide schol...

The mail survey has been the most frequently used research method in hospitality management and marketing research. The content and design of the cover page are very critical in mail surveys to obtain adequate response rate. This paper examines the effect of including student information in cover pages for a business sample. The findings indicated...

Looking at the evolution of marketing as recorded in the pages of the Cornell Hospitality Quarterly , one sees a continual increase in the complexity of the marketing issues for the hospitality industry. Each decade’s articles have been marked by an emphasis on a particular aspect of marketing, generally representing the leading edge of marketing r...

Purpose – The purpose of this paper is to investigate the barriers to casino development, asking how they can be minimized, and how might casino resorts drive tourism growth most effectively? Design/methodology/approach – An extensive review of literature on casino development is reviewed and analyzed. Findings – This paper supports the proposition...

Purpose The purpose of this paper is to review the contribution made by this theme issue to the question: can casino gaming be used to maximize the benefits for tourism destinations? Design/methodology/approach This paper reviews some of the key contributions arising from this theme issue. Findings If properly structured gaming can provide benefi...

Total quality management (TQM) is an organizational culture that emphasizes internal integration at the same time that it demands innovation in the marketplace. TQM effectively integrates the internal and external activities of an organization. In business to business marketing, the role of relationship management is to bridge internal quality mana...

Purpose – To discuss the importance of the research aspect of an academic staff member's career. Design/methodology/approach – The viewpoint draws on the author's own experience as well as a literature review relating to the value of research. Findings – Concludes that research is a point of differentiation and must be managed by the faculty memb...

An extensive review of literature was conducted to see if there was evidence indicating there are differences in the management of hospitality organizations and manufacturing organizations. The literature was divided into three areas: organizing, staffing, and commanding. The results of the review indicate that there are a number of differences bet...

This paper presents a two-dimensional model of service process that is linked to customer encounter satisfaction and is modified by a customer’s perceptual filters, including brand image and customer mood. The first dimension is comprised of fixed (structural) descriptors, while the second dimension consists of variable (situational) descriptors. T...

A study of 892 luxury-hotel guests, most of whom travel frequently and primarily on business, supports the idea that relationship marketing can benefit luxury-hotel marketing. The authors developed a model of service relationships based on focus groups and customer-loyalty studies. This study primarily tested benefits that hotels could offer guests...

The authors discuss how managers can take a proactive approach to using guests to benefit foodservice operations. Applications of customer co-production, customers as marketers and customers as providers of information are investigated. Each area includes a review of relevant literature, examples from the foodservice industry and discussions on how...

Previous research has shown that restaurants are an important factor in the choice of a holiday destination for some tourists. Research has also found that the restaurants at a destination can enhance the guests’ overall satisfaction with the destination. This research was sponsored by the Co-operative Research Centre for Sustainable Tourism in Aus...

The authors conducted an extensive review of literature to see if there was evidence indicating there are differences in the management of services and manufacturing organizations. The literature identified differences that related to measurements used to assess effectiveness and efficiency, differences in production strategies and differences in p...

There is a lack of published research on the effectiveness of promotions in the leisure services industries. The substantial costs of promotions along with the lack of research prompted this study of casino promotions over a 6-month period. Data are examined via simultaneous regression analysis to determine the effectiveness of large-scale promotio...

The authors conducted an extensive review of literature to see if there was evidence indicating there are differences in the management of services and manufacturing organizations. The literature identified differences that related to measurements used to assess effectiveness and efficiency, differences in production strategies and differences in p...

Develops and implements a method for hotels to identify attributes that will increase customer loyalty. Other hotels can replicate the methodology used in this study. The study makes the uses of the hotel’s database to draw samples for both focus groups and a mail survey. Based on 564 completed surveys from hotel guests, the authors found the relat...

This study investigates factors relating to complaining action and factors which affect complainants' revisit intentions and negative word-of-mouth behaviors. The findings suggest that the degree to which customers are upset, the importance of the dining occasion, and the perceived assurance that management will resolve the problem effect whether o...

Gaining and using customer information is becoming easier and more affordable. To maximize the use of a restaurant's database managers should take a strategic approach rather than a tactical approach. The strategic approach uses customer information to customize the service delivery system to make the customer's experiences more enjoyable. The arti...

Many hospitality-industry employees must wear uniforms, and those outfits can affect employees' attitudes. In turn, those attitudes almost certainly affect customer satisfaction, if only because the employees are a part of a property's atmosphere. One might guess that some uniform attributes (e.g., appearance, function, character, and comfort) make...

Throughout the UK and in most parts of the world, the importance of continuous improvement in the drive for continued success is well recognized. It is also widely acknowledged that competitive advantage can be achieved most effectively by utilizing the knowledge and experience of all employees. This article draws on case study research conducted i...

Sumario: Cada capítulo inicia con un pequeño caso que describe la situación de una empresa real. Estos casos muestran a los estudiantes la manera en que el material del capítulo se relaciona con situaciones de negocios reales. Los puntos importantes de mercadotecnia presentados en recuadros, los ejemplos breves y las ilustraciones destacadas con re...

Explores development in market segmentation relating to hospitality and tourism research published between 1990 and 1998. The literature is divided into three sections: segmenting a market; market targeting and marketing positioning. Identifies new areas for research, deeper examination of segments, identification of difference between markets, and...

This content analysis looks at hospitality marketing research. The authors provide implications for future research. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample. A table at the end of the study provides an overview of the different statistical techniques used in hospitalit...

This content analysis looks at hospitality marketing research. The authors provide implications for future research. The empirical articles are categorized by topic area and information is provided on their focus, methodology, and sample. A table at the end of the study provides an overview of the different statistical techniques used in hospitalit...

In conducting marketing analysis, planning, implementation and control, managers need information at almost every point in the cycle. One marketing executive put it this way: “…to manage a business well is to manage its future and to manage the future is to manage information”. Discusses the communication flows needed to manage business development...

Reviews hospitality research relating to the themes of business development and service improvement. Relates this to five sub-theme areas: market sensitivity and competitiveness; segmentation; branding and service customization; service quality and customer retention; product design and internal marketing.

Analyses the articles published in the FIU Hospitality Review during a seven-year period from 1989-1995. Identifies seven main themes: people and organizations; marketing; environmental change; total quality management and strategy; education; financial analysis and accounting practice; tourism and technology. Summarizes by highlighting the linkage...

Although many restaurants have merchandised products related to their operation for a long time, the current breed of entertainment-theme restaurants has brought product merchandising to a high art. In fact, nearly all restaurants could benefit from selling appropriate merchandise, which typically returns gross profits of 50 percent of sales. One o...

Objectives of a menu include communication of the products available for sale, providing tangible evidence and selling. Managers must consider all these elements when they create a new menu. Focuses on menus as a sales tool in a full-service restaurant. Describes an experiment to investigate the effectiveness of using menu design techniques to sell...

All-expense-paid trips for gamblers, known as junkets, are part of casinos' marketing strategies. Independent "junket reps" act as the liaison between casinos and proven premium players, making all the arrangements and accompanying the players. Casinos assign a rating to each premium player based on the equation: (casino's theoretical win) = (playe...

Today's business environment is changing at an ever-increasing pace. Managers need to develop techniques that will provide them with immediate access to accurate information. Electronic databases will be the information source tomorrow's managers use to meet their growing information needs. If education in hospitality management is to keep pace wit...

A theme emerging in the services marketing literature indicates that services marketers should look beyond their own industry boundaries to gain marketing insight. A number of conceptual typologies for grouping services have been developed. However, none of these conceptualizations have been studied empirically. This article presents an empiricall...

This paper discusses the implications of image communication to both the hospitality industry and industry educators. The first section of the paper examines current trends in public relations and their implications for the hospitality industry. The second part of the paper explains how the authors of this paper developed an integrated sequence of...

You can have a nationally recognized business expert in every property with expert-system computer programs

This paper discusses the relevance of expert systems to hospitality educators. A brief overview of expert systems is provided followed by current applications in the hospitality industry as well as other business applications. Three major implications for educators are then presented. Educators should include the concept of expert systems in their...

The riverboat casino is the most rapidly expanding segment of the gaming industry. Six states have already legalized riverboat/dockside gaming, and it is currently under review in at least 13 other states. The explosion of this gaming market is fueled by a combination of demand and supply side forces. Gaming, as a form of entertainment, is growing...

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Traducción de: Marketing for Hospitality and Tourism

Traducción de: Marketing for hospitality and tourism Incluye bibliografía e índice