Joe Lo Ying Tuan

• Doctor of Philosophy (Management)
• Xi’an Jiaotong-Liverpool University

The purpose of this paper is to discuss at a conceptual level on the moderating effect of brand equity on relationship quality in the chain restaurant industry. A conceptual model of relationship quality expanded with brand equity construct is proposed. The paper finds brand equity moderates the relationship between patrons’ dining experience and r...

The purpose of this paper is to investigate the effect of consumer’s attachment styles as a moderator in the impact of brand personality on its brand attachment. This research investigated the preferred brand personality of anxious and avoidant attachment consumer, their likelihood to be attached to that brand and how they respond to any changes in...

Purpose: This paper investigates the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. Design/methodology: Stratified random sampling method was used where questionnaires were distributed to the respondents in 16 selected ‘Kopitiam’ outlets throughout Malaysia. The empirical findings from...

The purpose of this paper is to investigate the role of patron dining experience (PDE) and emotions on relationship quality in the chain restaurant industry. The research includes PDE and emotions as the predictors of relationship quality and loyalty as the consequence. Hence, a conceptual framework of relationship quality expanded with PDE, emotio...

The purpose of this paper is to investigate the effect of consumer’s attachment styles as a moderator in the impact of brand personality on its brand attachment. This research investigated the preferred brand personality of anxious and avoidant attachment consumer, their likelihood to be attached to that brand and how they respond to any changes in...

In light of the escalating environmental pollution and the pressing issue of climate change attributed to vehicle emissions, a growing number of electric vehicle companies have emerged in China. Despite various study endeavors focusing on consumers' purchase intention for electric vehicles, there remains a significant gap when it comes to exploring...

This chapter employs a system dynamics lens to examine the intricate interplay between artificial intelligence (AI) integration and the landscape of higher education. Employing causal loop diagrams, it delves into the evolving dynamics of various key indicators in higher education affected by AI implementation. Beginning with an overview of disrupt...

This systematic literature review aims to identify and analyse the role of fashion involvement in the context of apparel consumption. Fashion involvement represents the degree to which individuals are engaged and interested in fashion-related activities. Its impact on consumer behaviour within the apparel industry is of paramount importance. The re...

The food service industry in China is rapidly growing, but food safety remains a concern, with over 200,000 cases of food poisoning reported from 2003 to 2017. As the industry modernises, it is important to maintain food safety standards while adopting technical advancements. However, many restaurants in China have low levels of automation due to a...

In Malaysia, building and maintaining healthy ageing has become a significant focus given the increasing ageing population as well as longer human life span. It is important to monitor and assess medication adherence behaviour especially among the elderly to improve their health outcomes and to avoid medical non-adherence. As a result, researchers...

Frequent consumption of high glycaemic food may increase the risk of chronic diseases such as diabetes, high blood pressure, high cholesterol, heart disease and more. Low glycaemic food has the benefit of controlling ideal weight, lowering total cholesterol, better blood glucose control and more. Consumers tend to consume low glycaemic food due to...

Food safety in home-based food business play an important role in preventing foodborne disease in the community. However, poor hygiene standards of preparation, process and food serving among the home-based food business is endangering the health of consumers. The aims of this study are to are to examine the food safety issues in the home-based foo...

This paper investigates the moderating effect of brand image on relationship quality in the chain restaurant industry. The findings provide strong evidence of the moderating effect of brand image on the relationship between patron dining experience (PDE) and relationship quality, where relationship quality in turn affects customer loyalty. Never th...