Joe Hazzam- Doctor of Philosophy in Business Management
- Senior lecturer in Digital Marketing at University of Staffordshire
Joe Hazzam
- Doctor of Philosophy in Business Management
- Senior lecturer in Digital Marketing at University of Staffordshire
Senior lecturer in Digital Marketing at Staffordshire University, UK.
About
23
Publications
6,000
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337
Citations
Introduction
My research interests include the development of marketing capabilities, specifically the development of social media and digital marketing capabilities. Also, social media marketing and customer brand engagement have been part of my previous research activities and will continue in the future.
Skills and Expertise
Current institution
Publications
Publications (23)
Social media marketing activities (SMMAs) on Instagram play a pivotal role in eliciting internal responses from fast-food customers. Based on the stimulus–organism–response (SOR) model, mere exposure effect, aesthetics-usability effect, affective events theory, and social identity theory, the study is the first to investigate how
SMMAs of fast-foo...
Purpose
The literature concerning higher- and degree-level apprenticeships (HDAs) in the post-levy era (2017–) is sparse and fragmented. Therefore, the purpose of this paper is to contribute to the international landscape of higher education work-based learning by identifying barriers to effective HDA programmes and outlining a future research agen...
Purpose
This study investigated the impact of the perceived Augmented Reality (AR) social experience of restaurant menus on two types of prosocial behaviors: brand positivity and brand information sharing.
Design/methodology/approach
This study adopts the expectancy-value model as a framework, drawing on the cognitive load, self-determination, and...
The social media revolution has significantly transformed marketing plans and practices in the business world. Firm-Created Content (FCC) and User-Generated Content (UGC) serve as critical social media communication tools for brands to connect and build relationships with customers. This study investigates the influence of FCC and UGC on affective...
Purpose
To minimize customer churn, many service providers offer consumers the option of automatic contract renewal at the end of a contract period. Such agreements are known as rollover service contracts (RSCs). This research quantifies the effect of RSCs and other related factors, such as incentives, on consumers' service choice decisions.
Desig...
Previous research has indicated that the quantity and quality of lecturer-student interaction may enhance student engagement in online lessons, and that student engagement may promote student learning and satisfaction. However, the effectiveness of such interaction may depend upon the lecturer's leadership characteristics and technology use. Thus,...
The concept of social media marketing (SMM) extends beyond general marketing. SMM has significantly impacted the creation and development of marketing concepts. Drawing on the stimulus (S)–organism (O)–response (R) model, this research aimed to explore benevolence trust, active participation and intention to follow advice (IFA) as three consequence...
Purpose
Breakout rooms are commonly used by lecturers as a means to achieve collaborative learning in online lessons. Although breakout rooms can be effective at encouraging student engagement, interaction and learning, many students dislike being forced to interact with peers, and for some students, it can lead to feelings of anxiety and stress. S...
Previous research suggests that campus design and facilities may influence students’ institution choice, perceived teaching and learning quality, student experience, and student satisfaction. However, to our knowledge, this is the first study to investigate the possible benefits of a new purpose-built campus in a transnational education setting fro...
Purpose
The study examines the role of social media technologies (SMTs) as a driver of organization cultural intelligence (OCI) and new product development (NPD) capabilities, and how the complementary effects of these capabilities contribute to multinational corporations (MNCs)’ performance. Further, the study investigates the capability–performan...
Purpose
In the context of fashion brands on Instagram platform, this study aims to investigate the impact of age on the relationships between informative, interactive and trendy social media marketing (SMM) activities, customer brand engagement (CBE) and brand loyalty.
Design/methodology/approach
A quantitative method was used to collect and analy...
The purpose of this study is to analyze how firm cultural intelligence and social media technologies influence the international marketing capabilities of multinational enterprise (MNE) regional offices. The data used in this study were obtained from MNE regional offices located in the Emirate of Dubai, which were analyzed using structural equation...
Rollover contracts are becoming increasingly commonplace in a range of service markets. Such contracts automatically renew for a further term when a contractual period comes to an end. Rollover contracts represent a unique form of loyalty, because a consumer who signs a rollover contract at the time of initial purchase, signals a commitment to stay...
Purpose
The purpose of the study is to investigate the role of the strategy tripod premises, mediated by future foresight and its effect on merger effectiveness in the higher education industry.
Design/methodology/approach
A quantitative survey method was implemented, with the data provided by senior managers of 14 universities that went through a...
The aim of this research is to discover the views, practices and advice of experienced doctoral educators on how doctoral students in the fields of business and management may be encouraged and supported to write for publication, in order to promote their development as future academics. The data used in the study came from an online questionnaire...
BACKGROUND
In the last decade, the social media platforms constitute a newer medium of knowledge dissemination, information exchange, and interpersonal communication for healthcare professionals; However, the underlying behaviors and the ethical uses for productivity enhancement and sustainable healthcare system remain ambiguous.
OBJECTIVE
to unde...
Background: In the last decade, social media has emerged as a newer platform for knowledge dissemination, information exchange, and interpersonal communication for health care professionals (HCPs). However, the underlying behaviors of HCPs and the ethical use of social media for productivity enhancement and a sustainable health care system remain a...
