Joe Hazzam

Joe Hazzam
Staffordshire University | SU · Business School

Doctor of Philosophy in Business Management
Lecturer in Digital Marketing at Staffordshire University, UK.


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My research interests include the development of marketing capabilities, specifically the development of social media and digital marketing capabilities. Also, social media marketing and customer brand engagement have been part of my previous research activities and will continue in the future.


Publications (7)
Purpose In the context of fashion brands on Instagram platform, this study aims to investigate the impact of age on the relationships between informative, interactive and trendy social media marketing (SMM) activities, customer brand engagement (CBE) and brand loyalty. Design/methodology/approach A quantitative method was used to collect and analy...
The purpose of this study is to analyze how firm cultural intelligence and social media technologies influence the international marketing capabilities of multinational enterprise (MNE) regional offices. The data used in this study were obtained from MNE regional offices located in the Emirate of Dubai, which were analyzed using structural equation...
Rollover contracts are becoming increasingly commonplace in a range of service markets. Such contracts automatically renew for a further term when a contractual period comes to an end. Rollover contracts represent a unique form of loyalty, because a consumer who signs a rollover contract at the time of initial purchase, signals a commitment to stay...
Purpose The purpose of the study is to investigate the role of the strategy tripod premises, mediated by future foresight and its effect on merger effectiveness in the higher education industry. Design/methodology/approach A quantitative survey method was implemented, with the data provided by senior managers of 14 universities that went through a...
The aim of this research is to discover the views, practices and advice of experienced doctoral educators on how doctoral students in the fields of business and management may be encouraged and supported to write for publication, in order to promote their development as future academics. The data used in the study came from an online questionnaire...
Full-text available
BACKGROUND In the last decade, the social media platforms constitute a newer medium of knowledge dissemination, information exchange, and interpersonal communication for healthcare professionals; However, the underlying behaviors and the ethical uses for productivity enhancement and sustainable healthcare system remain ambiguous. OBJECTIVE to unde...
Background: In the last decade, social media has emerged as a newer platform for knowledge dissemination, information exchange, and interpersonal communication for health care professionals (HCPs). However, the underlying behaviors of HCPs and the ethical use of social media for productivity enhancement and a sustainable health care system remain a...


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