Jodie Kleinschafer

Jodie Kleinschafer
Charles Sturt University · School of Management and Marketing

B Bus MKT Hons PhD

About

19
Publications
1,003
Reads
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79
Citations
Citations since 2016
11 Research Items
69 Citations
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Introduction
Jodie Kleinschafer currently works at the School of Management and Marketing, Charles Sturt University. Jodie's research interests are in the context of Consumer Behaviour, Social Marketing, Not for Profit and increasingly health and NDIS related marketing. Her current projects are focused on consumer behaviour in the context of health and disability.
Additional affiliations
January 2004 - present
Charles Sturt University
Position
  • Lecturer

Publications

Publications (19)
Article
Bringing together individuals of diverse perspectives in a research team can be challenging, especially when one perspective has been largely unacknowledged. The phrase ‘Value co-creation’ is used in marketing to include the voice of the consumer in the development of offerings so as to create value for both the organisation and the consumer. This...
Article
Full-text available
Introduction This study investigated differences between rural Australian First Nations and non-First Nations survey respondents’ perceptions of COVID-19-related risks and analysed other variables that could predict an exacerbation of anxiety related to COVID-19 harms. Methods A cross-sectional online and paper survey of rural residents from the w...
Preprint
Full-text available
This study investigated differences between rural Australian First Nations and non-First Nations survey respondents’ perceptions of COVID-19 related risks; and analysed other variables that could predict an exacerbation of anxiety related to COVID-19 harms. Methods A cross-sectional online and paper survey of rural and regional residents from the w...
Article
Full-text available
Household norms have been shown to influence energy efficiency behaviors, but little is known about the relative influence of household norms when compared to other established drivers of household efficiency behaviors, such as comfort seeking, environmental concern and cost sensitivity. This paper unpacks the nature of the influence of household n...
Article
Purpose People living with a disability (PWD) are often a marginalized vulnerable group who are economically and socially disadvantaged. This paper aims to explore the implementation of new social and financial policy reforms aimed at transforming the disability sector. Using the capabilities approach, the authors explore the experience of carers a...
Article
Full-text available
Increasing identity salience among volunteers is an approach that organizations can utilize to enhance volunteer numbers. While the importance of identity salience in influencing volunteering has been recognized in the literature, most previous studies of the antecedents of identity salience have focused on personal or brand related variables which...
Article
This case study explores how participation in affordable and accessible collective community marketing events such as Farmers’ markets, combined with the effective use of social media, can assist rural microbusinesses to prosper and grow. Farmers’ markets provide emerging ventures with an established marketplace, an existing customer base, an endur...
Article
Full-text available
Brand orientation is a strategic approach observed in business that positions the brand at the centre of organisational processes and has been shown to improve marketing and financial performance. Two fundamental issues in the brand orientation literature are identified and explored in the context of SME’s. Namely (1) the assumption of the ‘presenc...
Article
Full-text available
ABSTRACTSegmentation is often a complex and costly process, which commonly involves identifying groups with differing attitudes and behaviors or demographics. However, the segments generated may not adequately explain differences between consumers, or it can be difficult to identify households for target marketing, which consequently makes it diffi...
Presentation
Many people engage in pro-environment behaviours like recycling, but are still hesitant to purchase products made from recycled materials. Consumers have not become ‘recycled shoppers’ (Barr & Gilg, 2006) and there has been limited research on understanding the purchase of recycled products (Bratt, 2010) or consumers’ attitudes towards products mad...
Conference Paper
Brand orientation is a strategic approach that has been shown to benefit organisations. This study examines brand orientation in small wineries in Orange NSW It advances the current state of knowledge of SME brand orientation and demonstrates that despite the constraints apparent in the literature, SMEs can and do deliberately enact brand orientati...
Article
Researchers have only recently begun to investigate the role of the norms of the household or family group in energy-efficiency decisions. These researchers have demonstrated that these norms can influence the behaviour and attitudes of children within the household. We contribute to their findings by providing a characterization of the use of hous...
Article
Full-text available
Purpose The purpose of this paper is to develop insight regarding art gallery members' identification with their galleries through the use of segmentation. The antecedents of a member's identification and subsequent involvement with the gallery are explored. Within the four regional art galleries analysed, the authors identify three different segme...
Thesis
The second area of theory examined is the use of influence strategies in household efficiency decisions (Spiro, 1983; Kim and Lee, 1996) and the third is the decision role structure of households (i.e. who is making the decision) (Herbst, 1954; Davis and Rigaux, 1974). The custom in examining these areas of theory has been to try an unravel the tru...
Article
An overview of empirical cross-cultural research that explores how culture may influence psychological contracts is discussed. The potential benefits of cross-cultural psychological contract research are also highlighted.
Article
An understanding of how households make decisions is important for marketers and organisations who are involved with products that are consumed by the entire household; especially for organisations who face the challenge of managing demand for their product, such as electricity retailers. These organisations would benefit from knowing how household...

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Projects

Projects (4)
Project
Observe the implementation of the NDIS Scheme, identify challenges for service providers, carers and participants.