Joaquín Aldás-Manzano

Joaquín Aldás-Manzano
University of Valencia | UV · Departamento de Comercialización e Investigación de Mercados

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About

87
Publications
90,084
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2,876
Citations
Additional affiliations
September 1994 - present
University of Valencia
Position
  • Professor (Associate)

Publications

Publications (87)
Article
This study uses the sequential updating mechanism and draws on several theories, such as the attribution theory, the self‐perception theory and the shame theory, to explain the interplay between consumers' perceptions of corporate social responsibility (CSR) and corporate credibility. It contends that both CSR and corporate credibility undergo the...
Article
Full-text available
Purpose This study aims to examine users’ affective relationships with smart voice assistants (SVAs) and aims to analyze how these relationships explain user engagement behaviors toward the brands of SVAs. Drawing on relational cohesion theory, it proposes that cohesion between users and SVAs influences brand engagement behaviors, that is, continui...
Article
Objectif – L'objectif de ce travail est d'examiner le rôle joué par les fan pages de Facebook (FPF) dans la génération d’intentions de visite aux musées. L'étude a des objectifs multiples : d’abord, examiner les effets du contenu généré par les musées (CGM) sur la qualité perçue de l'information et du service aux visiteurs, et deuxièmement, tester...
Article
Full-text available
Nepal is among the world's poorest countries, and it is the third-poorest country in the South Asian region. Asia has the largest number of orphans in the world; in Nepal there are around 13,281 orphan children. The objective of this study is to evaluate the growth status of institutionalized children in Nepal through the analyses of anthropometric...
Conference Paper
Most research on social media operative tasks have examined customers’ purchase intentions. whereas the effects on intentions to visit have remained almost unresearched. This study focuses on examining the effects of source credibility, liking images, usefulness, satisfaction and perceived enjoyment on intention to visit. Besides, it analyses the i...
Article
While there is quite substantial research on how marketing strategies for archaeological sites affect destination branding, little can be found in literature on the impact of a market orientation adoption in these heritage assets on the development of sustainable tourism. This study aims to examine and propose a market orientation model which varia...
Article
Purpose Although recent research appreciates that consumers increasingly interact with brands in brand communities and that brand engagement is an important and complex phenomenon in brand communities, little is known about the nature of individuals’ brand engagement in brand communities. This study aims to identify brand community members’ segment...
Article
Purpose Studies that examine users’ perceptions of museum’s website quality are scarce. The purpouse of this paper is to propose a multi-group comparison between two superstar museums to outline the variables that define website quality regarding museum websites towards achieving e-loyalty, trust and perceived control. Design/methodology/approach...
Article
Full-text available
Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs) play in the generation of visit intention. The study has three objectives: first, to examine the effects of museum-generated content (MGC) on perceived information quality and perceived customer service and perceived information quality and perceived customer s...
Article
Revisit intention has become a focus of attention for archaeological sites management. Identifying visitors’ loyalty drivers to any tourism attraction is crucial but it is even more necessary for these non-renewable resources. This study was designed to analyse the role of service experience, new service bonds and perceived value in visitors’ revis...
Chapter
Full-text available
Today, museums spend a large amount of financial resources on websites to promote visitors’ arrivals and as an additional service that complements the physical visit (Marty, 2007, 2008, 2011). With the introduction of websites in this industry, its effects have expanded exponentially; while these digital platforms were initially designed to offer b...
Article
Purpose The purpose of this paper is to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. Design/methodology/a...
Article
Purpose The purpose of this paper is to identify the influence of future anticipation toward the development of brand relationship which finally creates brand loyalty. Brand loyalty has fascinated a number of researchers to conduct studies for so many years; however, its relationship with future anticipation has remained untouched by academia. Des...
Article
This research aims to gain knowledge to understand residents' attitudes towards tourism sustainability in a destination where the main attraction is an archaeological site by analysing the effects of residents' support and perceived benefits for tourism sustainability (in economic, market and social terms). The relationships between perceived benef...
Article
Educational video games represent an educational change that challenges teachers and managers of Higher Education institutions in several ways including their attitude formation and behavioural intention. Using a Technology Acceptance Model (TAM) approach a research model is developed to predict teachers’ behavioural intention to use educational vi...
Article
Full-text available
Educational video games (EVGs) are gaining momentum as a means of increasing students' motivation in their learning process. Nevertheless, teachers might face several barriers that dissuade them from using educational video games in their courses. This study analyses factors affecting teachers´behaviouralteachers´behavioural intention to use educat...
Article
Purpose The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also compares differences in the influence of perceived value on satisfaction and of satisfaction on loyalty to AMMS in Spain and Greece, to test the moderating effect of culture....
Conference Paper
In the 90s, archaeological sites began to be to be broadly commercialised leading to several disadvantages such as budget problems or not fulfilling visitors’ expectations (Benur and Bramwell 2015). Consequently, one of the biggest threats that archaeological sites are facing is ensuring their endurance. Although it was also in the 90s when it was...
Article
Full-text available
Product placement in video games is gaining momentum as a means to target audiences in an indirect and engaging way. This study uses a 2 (high repetition vs low repetition) × 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers' memory for brands placed in video ga...
Article
Full-text available
Educational video games (EVGs) are becoming a trending topic in education as a new teaching methodology which can help teachers to increase students' attention and engagement during the learning process. Nevertheless , despite an increasing academic interest in EVGs little research has been devoted to delve into teacher's beliefs affecting their at...
Article
Full-text available
Internet has elicited a new decision making process in the area of political marketing thanks to the emergence of new communication tools. This paper focuses on weblogs as pioneer players on Web 2.0 in order to ascertain their actual sphere of influence on individuals’ political behaviour. Focusing on the case of weblogs and assuming a wide and int...
Chapter
The exchange of comments online about branded offers is defined in the literature as electronic word of mouth (eWOM). Most of the existing academic research on consumer behaviour focuses on positive emotions and behaviour about branded offers (Veloutsou and McAlonan 2012; Zarantonello et al. 2016). However, next to sharing positive comments, consum...
Article
Full-text available
The aim of this research is to develop and validate a measurement scale for consumer’s perceptions of corporate social responsibility (CSRConsPerScale) using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement scale creation and validation suggested by DeVellis (Sca...
Book
Full-text available
La heterogeneidad entre las universidades españolas es notable si atendemos a sus características internas y a los entornos geográficos en los que actúan. Esta heterogeneidad dificulta la comparabilidad de sus desempeños en términos docentes, investigadores y de transferencia, especialmente si este análisis se concreta en la elaboración de rankings...
Conference Paper
Full-text available
Gamification is becoming a trending topic in education as a new teaching methodology to increase attention and to engage students in their learning process. Despite the increasing academic interest in gamification little research has been devoted to analyze teacher's beliefs regarding the use of gamification in their courses and how these beliefs a...
Conference Paper
Full-text available
Educational video games are gaining momentum as a means to increase students' attention on the learning materials but also as a way to engage students in their learning process. Despite the opportunities that educational video games offer to education, previous research found that teachers might experience challenges, fears, and barriers when using...
Article
Introducción: La etapa infantil es el momento en el que se desarrollan los factores de riesgo que pueden desencadenar en edades adultas enfermedades relacionadas con la alimentación. Éste es el momento adecuado para instaurar las bases de una alimentación saludable. El objetivo del presente estudio fue evaluar la adherencia a la Dieta Mediterránea...
Chapter
The aim of this chapter is to gain insight on negative eWom about brands from a sender perspective, taking into account individual and social factors. We develop and test a conceptual model using a sample of 302 Spanish active users of social networks who have complained online in 2013. This study provides several theoretical implications. Firstly,...
Article
Organizational learning capability (OLC) and employee flexibility help firms navigate the challenges faced by organizations operating in turbulent environments. OLC includes dimensions such as experimentation, risk taking, openness, dialogue, and participative decision making. Employee flexibility is considered a crucial tool for strategic human re...
Chapter
We propose a Web site engagement measurement, and study the influence of potential antecedents and consequences. Utilising partial least squares path modeling, we contrast a model with data obtained from respondents choosing a holiday in the Seychelles, on a Web site capable of tracing online within-page and within-site behaviour.
Article
Advergames are branded video games that blur the line between entertainment and advertising. Advergames are gaining momentum among advertisers and advertising agencies fueled by their capability to engage teenagers and young adults with branded communications. This study focuses on consumers’ intentions to use advergames analyzing three attitudinal...
Article
Trait emotional intelligence (TEI) has been shown to have predictive capacity for certain dimensions of adaptation, such as life satisfaction and affectivity. The Trait Meta Mood Scale (TMMS), based on the EI ability model, has been shown to have predictive capacity for subjective well-being through its three factors (attention, clarity, and emotio...
Article
Full-text available
The main contribution of this article is to offer new insights into the antecedents of brand attitude in an advergaming context, focusing on entertainment and irritation as its main drivers. Also, the indirect effect of intrusiveness and congruence on brand attitude is analyzed. A structured questionnaire was completed by a sample of 100 undergradu...
Article
Full-text available
Corporate Social Responsibility (CSR) actions may improve brand value. However, consumers should previously be aware of these actions and its communication should project a social motivation of the firm. This paper focuses on these two requirements by analysing the relationship between CSR actions awareness and brand value. The moderating role of a...
Article
Full-text available
Purpose ‐ The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance. Design/methodology/approach ‐ A proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising...
Article
The fact that a political party is perceived as innovative by the support of new technologies increases its appeal. This innovation can specify in the different electronic services and improving the visual appeal of the party and its candidates through its Web functionality. In this paper we study to what extent the innovative aspects of the Web fr...
Chapter
Since Jöreskog (1967) provided an algorithm for maximum likelihood estimation of latent variables structural models, covariance-based approaches (CBSEM) are tautologically synonymous of structural equation modelling. However, when Diamantopoulos and Winklhofer (2001) alerted that formative configuration should be considered as a reasonable alternat...
Chapter
Full-text available
Research on gendered performance in entrepreneurship is scarce, making the resolution of this issue a relevant research field. Chapter 7 starts by describing what we understand by performance, widening the concept from a financial to an operational or even a stakeholders’ satisfaction level. Next, we present some relevant research that suggests exp...
Article
Purpose – The purpose of this paper is to analyse the dual nature of social cause-brand fit by studying the influence of two cause-brand fit categories, functional fit and image fit, on the formation of brand corporate social responsibility consumer perception (CSR perception) in a cause-brand alliance (CBA) context. Design/methodology/approach – A...
Article
The main purpose of this paper is to analyse the role of information quality as a mechanism for reducing virtual shopping perceived risk and inducing greater online purchase intent. In this way, a theoretical model is presented which explains the inverse relation of information quality (referred to product and transaction-associated services) and p...
Article
Full-text available
Purpose – The purpose of this paper is to analyze, within the consumer socialization theory framework, the influence of three socialization agents (parents, peers and advertising as part of media content) over alcohol consumption intentions among young people, differentiating between underage and overage individuals. Design/methodology/approach – S...
Article
Aquest treball proposa un sistema d'avaluació integral de la qualitat del servei a l'International Master in Business Administration (iMBA) de la Universitat de València (UV), Espanya. Partint del sistema actual per al mesurament de la qualitat de servei i considerant els estudiants com stakeholders a la universitat en el context de màrqueting rela...
Article
This paper analyses the role of satisfaction, trust, frequency of use and perceived risk as antecedents of consumer loyalty to banking websites. While the literature usually focuses on the direct effects of these variables, special attention is paid here to evaluate their moderating effects on the relationship between satisfaction and loyalty. The...
Article
Full-text available
The rapid growth of online banking reflects its advantages over conventional branches. Many consumers, however, still only use online banking services sporadically, mainly to check balances and they avoid higher risk transactions. The aim of this study is to analyse the factors determining intensity of online banking services use, with a model whic...
Chapter
Corporate Social Responsibility (CSR) can be defined as those business activities which take into account the public consequences of company decisions over and above the simple compliance with government regulations (Menguc and Ozanne, 2005; Sharma, 2000). Thus, the management of a company should go beyond the economic concerns, considering both th...
Article
This study analyzes how managers of retail travel agencies perceive the antecedents and consequences of adopting e-business in their supplier relationships. A comprehensive model integrating its antecedents and relational effects is developed and empirically tested using SEM. The study surveyed 101 travel agents in Spain. Research findings indicate...
Article
Full-text available
This work has been proposed around two main objectives: on the one hand, to research motivations for purchasing decisions among young European consumers in four countries; and on the other, to analyze how the influence of these motivations vary when consumers of diverse nationalities and product categories are taken into account. To carry out this...
Article
The need for in-depth knowledge of mature market segments and the need to overcome the limitations of using traditional methods to segment them motivate this study. The research objectives are (1) to examine neural networks, specifically Kohonen’s self-organising maps (SOM), as an alternative to traditional statistical segmentation methods (hierarc...
Chapter
This work attempts to identify the determinant variables that make some Internet users not to buy airline tickets online. The Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) have been used as the conceptual reference framework, with the addition of the influence of perceived risk and trust. The results of the empirical s...
Conference Paper
Full-text available
Corporate Social Responsibility (CSR) can be defined as those business activities which take into account the public consequences of company decisions over and above the simple compliance with government regulations (Menguc and Ozanne, 2005; Sharma, 2000). Thus, service firms should go beyond the economic concerns, considering both the social and e...
Article
Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase tickets. This study analyses the influence of risk, perceive...
Article
Purpose – The purpose of this paper is to analyse the determinants of internet banking use, paying special attention to the role of product involvement, perceived risk and trust. Design/methodology/approach – The impact of trust, perceived risks, product involvement and TAM beliefs (ease of use and usefulness) on internet banking adoption is tested...
Article
Full-text available
Purpose – The purpose of this paper is to evaluate how personality variables related to technology (innovativeness, compatibility and affinity) can modify the influence of classical technology acceptance model (TAM) variables on behavioural adoption intention of mobile shopping. Design/methodology/approach – The impact of innovativeness, compatibil...
Article
Purpose – The purpose of this paper is to analyse how consumer innovativeness can be used as a variable to positively influence internet banking adoption both directly and reducing consumer perceived risk. Design/methodology/approach – The impact of innovativeness and risk on internet banking adoption has been tested through structural equation mod...
Article
This paper focuses on the factors affecting Business-To-Business (B2B) e-commerce adoption and the perceived benefits for Small and Medium-sized Enterprises (SMEs). We propose and test a model that analyses the influence of firms' previous experience and environmental factors on e-B2B adoption and the effects of e-B2B adoption on the perceived bene...
Article
On the basis of an extended review of literature dedicated to experimental studies of sponsorship effects on brand perceptions, this paper introduces a detailed framework of sponsorship persuasion process. Considering the central "transfer" between event and brand perceptions, the model also focuses on specific components of functional, affective a...
Article
Full-text available
Sobre la base de una amplia revisión de la literatura dedicada a los estudios experimentales sobre los efectos del patrocinio en las percepciones de la marca, en el presente estudio se desarrolla conceptualmente el proceso de persuasión en la actividad de patrocinio. Teniendo en cuenta la "transferencia" entre la percepción del evento y la percepci...
Article
Full-text available
En este trabajo analizamos los determinantes de la exploración de conocimiento en el proceso de integración de las adquisiciones. Proponemos que las adquisiciones pueden crear valor mediante la exploración de conocimiento y analizamos cómo determinan su nivel las decisiones de centralización, formalización y socialización en la integración de las a...
Article
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Purpose – The paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping. Design/methodology/approach – The impact of online shopping information dependency, domain-specific innovativeness and technology acceptance model (TAM) variables on future shopping intention...
Article
Purpose – The purpose of this paper is to examine and test a model which integrates the antecedents and consequences of adopting information technology (IT) with suppliers (i.e. online communication and e-procurement) in the context of the travel agency supply chain. Design/methodology/approach – A mail survey was conducted among 101 managers of tr...
Article
Full-text available
En el presente trabajo se evalúa la aplicabilidad del modelo de aceptación de la tecnología (TAM) para explicar la intención de compra de los internautas a través de la Red. Dicho modelo se completa con la introducción de una variable que ha recibido poca atención en el campo del B2C, la dependencia del internauta del medio Internet, dando lugar a...
Article
This paper analyses if the classic Technology Acceptance Model (TAM) is able or not to accurately explain the e-buying intention of web users. This model is extended with the inclusion of Internet media dependency variable which improves its explanatory power. Due to the formative nature of dependency construct, analysis is developed through Partia...
Chapter
The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the cha...
Article
Full-text available
Purpose – The purpose of the paper is to analyse the male and female stereotypes in Spanish magazine advertising during the last three decades of the twentieth century in order to determine if they reflect or not the important cultural changes of Spanish society in these years. Design/methodology/approach – Content analysis of 1,033 different adver...
Article
Full-text available
This study was designed to examine the portrayal of men and women in a sample of 370 Spanish television commercials. The general objective was to compare and contrast the plurality and similarities between men and women as regards both gender role portrayals and sexism levels and also product stereotyping as the association of certain kinds of prod...
Article
Purpose – Market orientation analyses have focused on two broad-ranging approaches: the behavioural and the philosophical. The concepts of innovation and market orientation are gaining ground steadily in the context of an increasingly competitive and highly volatile environment, subject to the pressures of rapid-changing customer needs and desires....
Article
Full-text available
Presents the concept mapping technique as a tool in marketing research. The advantage of this technique lies in the development of qualitative research techniques like focus groups, by structuring results in an objective form; through representing the ideas expressed on a perceptual map. Technique requires statistical tools such as multidimensional...
Article
Store brands are appearing in an ever-increasing number of categories and their acceptance by consumers is unquestionable. The purpose of this paper is to model the decision process involved in a purchase which the consumer goes through when choosing store brands over national brands. The model provided allows us to explain why the same consumer ma...