João F. Proença

João F. Proença
University of Porto | UP · Faculty of Economics

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115
Publications
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896
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Publications

Publications (115)
Article
Full-text available
Purpose This study aims to explore the role of local community in tourism co-creation. Despite the importance of internal stakeholders, there is a dearth of research on the process of place branding co-creation with the local community, considering their interconnections and influencing relationships. Design/methodology/approach An old and picture...
Article
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The purpose of this study is to investigate and discuss the challenges namely, the barriers and solutions to developing return supply chain policies in automotive industry. This industry has been suffering governmental pressure to achieve sustainability in all industrial processes. The solution is to reorganize the supply chain and rethink the prod...
Article
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The literature shows that companies increasingly need to become more sustainable. To achieve sustainable development, supply chain management needs to be related to sustainable business practices, which include relevant values and sustainable purchasing policies. Focusing on these principles on the topic of coffee, this study shows the difficulties...
Chapter
Servitization and digitalization are two well-researched phenomena investigated by a multidisciplinary research community. This paper presents a bibliometric overview of the convergence between servitization and digitalization. The new research stream has emerged in the academic literature under the heading of Digital Servitization (DS). DS emphasi...
Chapter
This chapter illustrates examples of how social advertising campaigns for HIV/AIDS prevention express quality of life as an outcome of behavioural change. The authors take the perspective of the gain-frame appeals in the message to promote quality of life and present examples of positive appealed social advertisements that show how positive appeals...
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Effectiveness of positive and negative appeals in social advertising depends on the target audience and the context in which the messages are applied. However, there is a dearth of research on the real use of such message appeals by social marketers. Considering the importance of practice theory in social marketing, this paper presents a longitudin...
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Cause-related marketing (CRM) is a popular marketing technique with outcomes in brand equity. Luxury brands tend to increasingly link exclusiveness assets with social responsibility, namely, by the use of CRM. This chapter presents the case of the Portuguese luxury women’s footwear company Josefinas, which associated their special edition line Jose...
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Capacity for innovation is mainly the courage to try. A couple from the municipality of Vila Nova de Famalicão, Portugal, started growing a vegetable garden at home in 2013, hardly knowing that this would become the project of their lives. The experiments that this professional designer and this computer engineer carried out were successful with fa...
Article
Purpose This paper aims to investigate how sustainable solutions in the textiles and clothing industry are decided through business-to-business collaboration. Design/methodology/approach A qualitative and inductive study of the Brazilian textiles and clothing industry is carried out, an industry in which sustainable denim products are increasingly...
Article
Purpose Solutions are here approached from the focal net point of view i.e. the collaborative arrangements through which firms combine their individual offerings into a coherent, customer-facing solution. Focal nets are seen as an effective way to organize for value-system and solution development. However, a precise understanding as to how inter-f...
Chapter
This study aims to establish the relationship between the leader behavioral integrity and the service recovery of the employees in services, considering also the influence of the error management culture and job satisfaction. An online questionnaire was directed to Portuguese service workers and a sample of 142 responses was collected. Data were an...
Chapter
This case study is on a social marketing campaign to decrease tax evasion in Portugal. The main campaign goal was to promote wider general use of invoices with the customer’s tax number. The social marketing campaign is based on marketing incentives to issue an invoice. The incentives involve tax deductions, an invoice lottery (with tax numbers) ev...
Chapter
This study aims to describe and analyze the social marketing campaign undertaken by the Portuguese public company AdP—Águas do Porto, E.M.—since March 2015. This campaign focuses on the incentive of promoting new habits of drinking water consumption and has been a pioneer in the water distribution sector, establishing a trend followed by other publ...
Chapter
HIV infection has been a concerning health issue prioritised by health governmental institutions that has required the development of public health policies with an integrated social marketing intervention in an upstream dimension. A behaviour change strategy should invest in segmented communication for priority targets, in partnership with multipl...
Chapter
This study aims to describe and analyze the social marketing campaign undertaken by the Portuguese public company AdP—Águas do Porto, E.M.—since March 2015. This campaign focuses on the incentive of promoting new habits of drinking water consumption and has been a pioneer in the water distribution sector, establishing a trend followed by other publ...
Article
Purpose The purpose of this paper is to examine health-related social advertisements to identify its use and evaluate its appropriateness to situational needs, such as epidemic dynamics and the context where it is implemented. The paper also discusses the barriers that policymakers face in creating these linkages. Design/methodology/approach In al...
Article
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Business model innovation (BMI) is core for entrepreneurship in industrial or service sectors, including tourism. Our submission focuses on the development of the field of BMI. We perform systematic literature review based on 316 valid papers indexed on ISI Current Contents, published between 2000 and 2015. Bibliometric results indicate a significa...
Article
Assente num paradigma que tem por meta a aprendizagem, e não apenas o ensino, e partindo do entendimento de que a Universidade pode, e deve, construir ambientes que favoreçam o desenvolvimento global do estudante, este artigo descreve e mostra como a implementação de Clubes de Estudantes (CE) desenvolve as competências pessoais e sociais dos estuda...
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This paper discusses the main factors contributing to the development of networks between public, nonprofit and private organizations providing social services. Industrial marketing and purchasing literature was mobilized to analyze those networks, and a case study research was used to discuss how actors, activities and resources are interrelated t...
Article
Abstract Purpose – The purpose of this paper is twofold: to examine generational differences in complaint and postrecovery behaviors after service failures and recoveries, and to investigate the key factors that relate to Generation Y consumers’ responses. Design/methodology/approach – In a two-stage approach, Study 1 investigates generational diff...
Article
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Purpose – The purpose of this paper is twofold: to examine generational differences in complaint and postrecovery behaviors after service failures and recoveries, and to investigate the key factors that relate to Generation Y consumers’ responses. Design/methodology/approach – In a two-stage approach, Study 1 investigates generational differences i...
Article
Purpose The evolution of the business-to-business (BtoB) realm toward solution business calls for a better understanding of how relationships develop over time in such a renewed context. This paper aims to propose a phase model for solution relationship development, considering triadic relationships in complex engineering solutions. Design/methodo...
Conference Paper
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The implementation of Bologna Declaration has prompted the development of higher education quality assurance processes in several European countries. Different tools, such as learning outcomes, were vital to this implementation, contributing to a paradigm shift towards student-centred learning and teaching. Learning outcomes describe what students...
Article
The process of servitization for manufacturing firms has been studied to help improve understanding as to how manufacturing firms can combine products and services in order to provide business solutions for their customers. Several proposals as to a typology for business solutions have been made. Typologies proposed are static in nature rather than...
Article
Purpose Consumer price sensitivity has become a major issue over the past few decades. This paper aims to investigate the importance that insurance customers give to premiums, insurers, intermediary recommendations and bundling strategies. The relationship between attributes and consumer price sensitivity is also studied. Design/methodology/approa...
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Understanding the experiences of volunteers is critical to the effective management of non-profit organizations. Many organizations benefit greatly from the work of volunteers; however, little is known about the interest of occasional volunteers in repeating their experience. Our research aims to understand occasional volunteers and their intention...
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Because service failures are difficult to avoid in the services context due to their characteristics, firms need to offer an adequate service recovery to compensate customers. Customer behavior may be affected either by the failure or its recovery. The purpose of this study is to explore the impact of service failure severity in customers’ post-rec...
Conference Paper
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This study aimed to test the relationship between service convenience (time and effort expenditures), in a Call Center setting, and customers repurchase behaviour. A database of 133 783 customers and 376 057 contacts were analyzed in what concerns three Call Center performance indicators, representative of customers’ time and effort: First Call Res...
Article
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The current study aims to study Hospital volunteers’ intention to stay in an organization through understanding motivation, management factors, and satisfaction. A total of 304 Hospital volunteers, mainly women, completed a questionnaire measuring motivations, management factors, satisfaction, and intention to stay. In this study, structural equati...
Chapter
Social Marketing consists on the use of marketing principles and techniques to influence behavior change with the goal of improving society and welfare (Andreasen 1994, 2003; Dann 2010; Kotler and Zaltman 1971; Smith 2000). There is evidence that interventions adopting social marketing have been effective in changing behaviors with expressive use a...
Article
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This study aims to understand the reality of social service organizations, the level of implementation of strategic planning as well as the impact of its application on organizational effectiveness. Firstly, we will group organizations in clusters according to the level of strategic planning implementation and its degree of effectiveness. Secondly,...
Article
Full-text available
The current study aims to study Hospital volunteers’ intention to stay in an organization through understanding motivation, management factors, and satisfaction. A total of 304 Hospital volunteers, mainly women, completed a questionnaire measuring motivations, management factors, satisfaction, and intention to stay. In this study, structural equati...
Article
Purpose – The purpose of the paper is to provide an illustrative picture of how large corporations in a peripheral country such as Portugal engage in corporate social responsibility (CSR) practices and discuss the motivations underlying these practices. Design/methodology/approach – In this study, a case study methodology was used to explore CSR p...
Conference Paper
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After a service failure, customers want to be treated with fairness. They expect the firm to perform quickly without having to wait for the failure resolution. The primary goal of this study is to investigate whether the service recovery paradox (SRP) exists. In addition, the study also explores whether timeliness and compensation can influence it...
Article
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Purpose – The purpose of the paper is to provide an illustrative picture of how large corporations in a peripheral country such as Portugal engage in corporate social responsibility (CSR) practices and discuss the motivations underlying these practices. Design/methodology/approach – In this study, a case study methodology was used to explore CSR pr...
Conference Paper
Full-text available
This study aims to understand the reality of social service organizations, the level of implementation of the strategic planning as well as the impact of its application on organizational effectiveness. At first, we will group organizations in clusters according to the level of strategic planning implementation and its degree of effectiveness. Seco...
Article
This article provides empirical evidence and contributes to theory building concerning business model fit and dynamics in the area of solutions business. Business models are seen in this context as going beyond considerations such as offerings and internal processes or even relationships, and as including network and market considerations. Indeed t...
Article
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This article shows the importance of consumer relationship in-tention and its cognitive and emotional motivations in the de-velopment of a relational approach in buyer–seller relationships in business-to-consumer settings. The article presents empirical re-search that used a cross-sectional survey of 222 consumers followed by discriminant analysis...
Conference Paper
The purpose of this paper is to analyze the business interactions involved in the purchase of services related to marketing activities. We build on the literature about business services classifications and the interaction between clients and providers of business services. An empirical study is conducted by means of a survey questionnaire. Data we...
Article
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The purpose of this paper is to identify the different types of motivations in hospital volunteers. We present a literature review about different types of motivation and we collect data from hospital volunteers through a questionnaire. Four different motivation categories are identified: development and learning, altruism, career recognition and b...
Article
This article discusses motivations and inhibitions among celebrities to participate in health-related social marketing. The research identifies the implications that this involvement may have upon their lives. Results from in-depth interviews with 27 Portuguese celebrities show that they expect a fee for endorsements of commercial and government so...
Conference Paper
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In this paper we attempt to find out which motivations influence volunteers satisfaction. So, in a first moment, we categorize satisfaction through a factor analysis and then use linear regression models to find out the relations previously mentioned. Furthermore we analyse the existence of correlations between some demographic attributes and the o...
Article
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We examine volunteer satisfaction with HRM practices, namely recruitment, training and reward in NPOs and attitudes regarding the appropriateness of these practices. The participants in this study are 76 volunteers affiliated with four different NPOs, who work in hospitals and have direct contact with patients and their families. Analysing aggregat...
Article
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Purpose – The purpose of this paper is to examine the behaviour of Portuguese users and non-users of self-service technologies (SSTs) in banking services. Design/methodology/approach – An empirical study is conducted by means of a survey questionnaire. Data are collected from a sample of 300 respondents chosen to represent the Portuguese adult popu...
Article
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The purpose of this paper is to identify the different types of volunteers’ motivations that work in hospitals. We present the literature review about different types of motivations and we collect data from hospital volunteers through a questionnaire. Four different motivations categories are identified: development and learning, altruism, career r...
Conference Paper
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Findings on the effectiveness of positive and negative appeals in social marketing are contradictory. This research proposal focuses on the three-decade historical use of positive and negative appeals in European HIV prevention social marketing ads in order to understand when, how and why these appeals have been used. This information is important...
Conference Paper
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Este trabalho analisará as motivações, envolvimento, satisfação e a intenção de repetir a experiência, em voluntários ocasionais num evento social em Portugal. Através de um estudo quantitativo, serão aplicados dois questionários em momentos temporais distintos. Inicialmente, irão identificar-se os tipos de motivação e nível de envolvimento dos vol...
Article
Commercial banking has been introducing self-service technologies (SSTs), in the contact with customers, which allows the customer to accede service in an autonomous and timeless form. This option has changed the nature of the service process and customer's behavior. The research analyzes the impact on consumer behavior of self-service technologies...
Article
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A utilização de tecnologias «self-service» nos serviços bancários e a sua influência no comportamento do consumidor em Portugal RESUMO: A banca comercial tem introduzido novas tecnologias self-service (TSS) no contacto com os clientes, que permitem ao cliente aceder ao serviço de uma forma autónoma e intemporal. Esta opção tem alterado a natureza d...
Article
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Information and communication are critical to developing customer relationships. Thus, new information and communication technologies (NICTs) became a key knowledge tool for the organisation within a relationship marketing strategy. Retail banking is a good example of a sector in which the virtualisation of relationships is increasing. However, the...
Conference Paper
This paper discusses celebrity participation in social marketing programs focusing on public health, especially on HIV programs. The research identifies the inhibitions of celebrity people and implications that this involvement may have upon their lives. The paper analysis data from in-depth interviews made to twenty-seven Portuguese celebrities fr...
Article
Full-text available
Financial services, especially commercial banking has been introducing new self-service technologies (SST), in the contact with customers, which allows the customer to accede service in an autonomous and timeless form. This paper discusses the behaviour of users and non-users of self-service technologies (namely, ATMs, call center/telephone, and in...
Article
The objective of this paper is to review and discuss the literature about volunteers' motivations to donate their time to NPOs and the management factors that can influence volunteer work. Firstly, the paper illustrates and compares the different types of motivation followed by a presentation of a typology that organises the volunteers' motivations...
Conference Paper
Full-text available
We examine satisfaction with HRM practices, namely recruitment, training and rewarding in NPO’s and attitudes regarding the appropriateness of these practices. The participants in this study are 76 volunteers, affiliated to 4 different NPO’s, which work in hospitals and have direct contact with patients and their families. Analysing aggregate resul...
Article
Full-text available
In service systems, variability is encountered in many components, interfaces, and entities interacting with the system. There could be variations in service system performance across different usage situations and conditions. There could be operator-introduced variations in operating the system, and there could be customer-introduced variability i...
Conference Paper
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This paper looks at the evolution of business banking relationships regarding the stability of the volume of trade between corporate clients and their banks. Ten cases of dyadic relationships were studied. For each relationship, we looked at the variations in trade volume both within calendar years (short periods of time) and throughout the duratio...
Conference Paper
Full-text available
The objective of this paper is to review and discuss the literature about volunteers' motivations to donate their time to NPOs and the management factors that can influence volunteer work. Firstly, the paper illustrates and compares the different types of motivation followed by a presentation of a typology that organises the volunteers' motivations...
Article
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Este trabalho revê e discute a literatura sobre as motivações dos voluntários para doarem o seu tempo às ONG’s. Quanto melhor uma organização conhecer os voluntários, mais essa organização poderá ir de encontro às necessidades e expectativas desses mesmos indivíduos. Por isso, compreender as motivações que podem levar um indivíduo a doar o seu temp...
Article
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This paper explores the motivations to consume charity-linked products. We consider charity-linked products as all the consumer goods that may help a social cause or a nonprofit organization. The research was done in Portugal and used focus groups. We find three types of charity-linked product consumers: the proactive consumers which look and buy p...
Article
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This paper looks at the nature of relationships between consumers and firms, developing a dyadic conceptual model for consumer markets where both parties are taken into consideration. We question whether a relationship is necessarily the preferred state from the customer's perspective or if this is only in the mind of the seller. This topic appears...
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Os efeitos da desmaterialização das relações bancárias devido ao uso do Internet «Banking» e do marketing relacional RESUMO: A constante evolução das novas tecnologias de informação e comunicação introduz no mercado empresa-rial a necessidade de desenvolver métodos de gestão que permitam às empresas adaptar-se às formas emergentes de interacção com...