Joanne E. McNeish

Joanne E. McNeish
Ryerson University · Ted Rogers School of Management

PhD (Management)

About

26
Publications
6,647
Reads
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161
Citations
Introduction
My research takes a unique perspective on exploring innovation adoption. While most research focuses on consumers’ reaction to adopting new technologies, my research focuses on their refusal to give up incumbent (analog) technologies, while adopting new technologies. I have a particular interest in paper documents (e.g. bills and statements, books, posters, flyers, catalogues) as powerful examples of resilient technologies. During the COVID-19 I am exploring paper posters used by retailers.
Additional affiliations
August 2010 - present
Ryerson University
Position
  • Associate Professor, Marketing
January 2007 - April 2010
Carleton University
Position
  • Lecturer

Publications

Publications (26)
Article
Full-text available
Purpose – The purpose of this paper is to explore the role of paper bills and statements in online and mobile banking and how they may serve to support trust along with mitigating distrust for consumers when dealing with banks and billing firms. Design/methodology/approach – A two-phase study with 208 Canadian online bill payers. Phase 1 verified...
Article
In 2006, Amazon and its competitors ushered in an era of devices that offered a functionally better reading experience than any device before them. Yet, the debate around the continued requirement for the paper book rages on. The dominant belief is that young adults who grew up with computers, tablets, and internet access would embrace ebooks for l...
Article
Little research has been done to understand the meaning of simultaneous use of an existing technology and its replacement innovation by the same person. We take the perspective that simultaneous users are intentional in their decision to use both. In this study, paper and e-books are used as examples of the existing technology and its replacement i...
Article
Early in 2020 the COVID-19 pandemic began to impact countries across the world. Within weeks, people’s normal social behavior had to be changed in order to stop the spread of the disease. In Canada, where this study takes place, governments and public health departments were the primary and trusted information sources. Photographs of retail signs w...
Article
Purpose The next phase of hardware technology development is focused on alternative ways to manage and store consumers’ personal content. However, even consumers who have adopted Cloud-based services have demonstrated a reluctance to move all of their personal content into the Cloud and resist giving up local hard drives. We investigate the charact...
Article
Full-text available
Over the past 20 years, the faculty and administration of colleges and universities have been debating how technology will change the face of higher education in delivering content to students. Associated with the discussion is research on the acceptability of various devices (e.g. desk-top computers, laptop computers, e-readers, tablets) as replac...
Article
Purpose of the Study. Digital resources are an integral part of online education. Although advocates of digitized information believe that millennial students will embrace the paperless classroom, this is not proving to be the case. This research addresses gaps in our understanding of student resistance to giving up paper-based learning resources b...
Article
Full-text available
This paper explores the role of trust in knowledge sharing in day-to-day operations within organizations. Trust in terms of interpersonal and inter-group relations in knowledge sharing situations within organizations is reviewed. It focuses on positive knowledge sharing and trust. Trust is determined to be one of the several antecedents to knowledg...
Article
Full-text available

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Projects

Project (1)
Project
Understanding the meaning behind the retail signs used during first and second stage COVID. More work from this project to be present at an online poster exhibition on November 24, 2020. Register at https://newmr.org/events/2020/semiotics-poster-exhibition/