Joanna Hernik

Joanna Hernik
West Pomeranian University of Technology, Szczecin · Faculty of Economics

PhD

About

46
Publications
55,082
Reads
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77
Citations
Citations since 2017
23 Research Items
70 Citations
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Introduction
Joanna Hernik - currently works as a member of Departemnt of Systematic Analysis and Marketing at at the Faculty of Economics, West Pomeranian University of Technology, Szczecin (Poland). Joanna does research in Business Economics, Local Development, Business Ethics, Human Resources Diversity and Marketing. She is also interested in Crisis Management at different levels.
Additional affiliations
October 1998 - October 2016
West Pomeranian University of Technology, Szczecin
Position
  • professor assistant, Rector`s repersentative for international didactic cooperation

Publications

Publications (46)
Article
Full-text available
Research background: The following article concerns initial trust, i.e. trust which is formed during the first contact with a customer. Trust is, of course, an interdisciplinary category and as such it is defined in various ways; however, it is most often emphasized that it entails a positive attitude towards another person and a conviction that th...
Article
Full-text available
The objective of contemporary education is to enhance the competiveness of graduates not only in the local market but also at the European Union scale; therefore, stronger co-operation with foreign education and research institutions can significantly improve the knowledge and skills of Latvian students, which can gradually contribute to Latvia’s c...
Article
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One of the most detailed areas studied in business is female presence on boards of directors.There are many factors that affect the situation of women in society and stop them from having a career, but for sure the recent access of women to university studies, their preference for studying social sciences, and the difficulty of combining family and...
Article
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Rail transport is particularly demanding when it comes to safety of passengers and cargo. Ensuring adequate security would not be possible without the implementation of various innovations related to fire risk prevention, communication between train staff and passengers, or the functioning of the train itself. The purpose of this article is to dete...
Conference Paper
Very often international migration, which has been growing lastly significantly, and has changed demographic structures of societies, is discussed from social and macroeconomic perspective. It has to do with the fact, that people have been moving around since the dawn of history, and as a consequence, every community is heterogenic, which means tha...
Article
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~~~~ Purpose: Certainly, competitiveness and competition are attributed to human nature. But it is no longer certain that this also applies to ethical behaviour and responsibility, although responsible businesses are also those who respect the law. For this reason, many countries established institutions and laws protecting equal opportunities of e...
Conference Paper
Full-text available
The purpose of the paper: Paul Ekman, an expert in the field of emotion, has identified four primary emotions that are universally acknowledged: fear, anger, sadness and enjoyment. All of these emotions evoke engagement, but not all of them build a state of being willing to do difficult things, and to think deeply about them, and finally develop ne...
Article
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Apple trees are the most common fruit tree type in the EU covering 450 000 ha. At the global scale, the largest apple exporters are EU-27, China, Chile and the USA, but the largest importers-the EU-27 and Russia. In the EU and Russia, large volumes of apples are imported during the cold time of the year. The market for fresh fruit has traditionally...
Article
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Background: When one hears that company X achieved success, adopted a strategy, or struggles with difficulties, there is always a company board behind this news. Typically, a company board is a reflection of decisions taken by the owner; in practice, there is no rule as to how to appoint a company board. However, if we consider the long-term intere...
Article
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Abstract. Today in the Baltic Sea region, territorial marketing plays a substantial role both for tourist attraction and local young families, qualitative workforce and students’ retention to the region, which is not easy due to the wide scope of work and travel opportunities in the European Union Member States. Territorial marketing aims to increa...
Article
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According to NACE classification, tourism covers such areas as: accommodation, services related to food, activities of travel agencies, tour operator and other reservation service and related activities, arts and entertainment, operation of libraries, archives, museums and other cultural activities, as well as sports, entertainment and recreation....
Article
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In marketing communication, as generally known, it is very important to recognize audiences, and on this basis, to prepare such a message, that will be clear, transparent and understandable. When preparing the advertising program on an international market, car companies (as well as other businesses) need to consider many problems, among the others...
Article
Full-text available
Gender equality, also known as gender egalitarianism, is the view that each and every one should receive identical treatment and not be discriminated against based on their gender. This is one of the purposes of the United Nations Universal Declaration of Human Rights, which seeks to create equality in law and in social situations, such as in democ...
Article
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The availability of quality pharmaceutical care services is an important precondition for the nation’s welfare, therefore their quality maintenance and regular evaluation is one of the main challenges that pharmacies have to deal with. Based on the previous studies of theoretical fundamentals of service quality, the authors have set the research ai...
Article
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In developed economies, commercial and non-profit spheres grew in parallel and both had enough time to go through various phases. In Poland, the economy (which was liberated only in 1990s) transformed rapidly to meet new challenges but the same cannot be said about non-governmental organizations (NGOs), which are also developing dynamically but the...
Article
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The European Union data surveys give evidence of the growing trend of population ageing in the Member States. The aim of the study was to analyse the social structure of population in Latvia, Lithuania and Poland in comparison with the average population in the EU-27 and present recommendations for policy makers for further improvement of the socia...
Chapter
This article considers internal and external determinants for creating strategic plans in NGOs activities. According to the literary overview, it seems to be obvious that every organization ought to have short-term and long-term plans with accurate goals. But evidence from practice put forward in this statement is not fully true; conducted research...
Article
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The purpose of this article is to identify causes and directions of changes taking place in a commercial function of a seaport, on the Seaport Darlowo example, and evaluation of activities connected with this seaport undertaken by an owner, which is a local authority. The research problem adopted in the article is to indicate the direction of chang...
Article
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The sustainable development is usually discussed in the aspect of future life on Earth and next generations existence. However, in regards to cities that are also important for local development, the correlations and balance between culture, economy and environment should be considered. In this paper a matter of city functioning as a touristic dest...
Article
Wstęp Wydaje się, że w obecnych czasach każdy rozumie znaczenie proekologicznych zachowań. Przeprowadzane badania pokazują, że co-raz więcej Polaków uważa, że problemy ekologiczne stają się w ich życiu ważne, ale to co robią, aby środowisku pomóc, ogranicza się do oszczę-dzania wody czy energii. Są to więc działania dość symboliczne. W ni-niejszym...
Article
Full-text available
Marketing communication specialists in local governments have at their disposal a number of communication instruments. Significant that the most commonly they use printed materials, brochures and leaflets, web sites and walking maps. The question is: if this is sufficient for modern tourists? That's why the article presents the results of study of...
Article
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Turystykę alternatywną postrzega się jako szansę dla bardziej zrównoważonego rozwoju, a także jako szansę dla małego, rodzinnego biznesu, a więc może mieć znaczący wpływ na rozwój lokalnych społeczności. Zakłada ona aktywny udział turysty podczas wypoczynku, który związany jest z lokalną kulturą i zasobami. Celem niniejszego opracowania jest wskaza...
Article
Communication with the milieu is one of the key manifestations of human social life. With inventions such as print, television and the Internet, many people can be informed about an event in a very short time. Such mass communication channels are also used to spread advertising. It is worth of mentioning, that a classic advertising consists of two...
Article
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Social campaigns embrace communication activities targeted at certain communities, and their aim is to increase public knowledge or change its behavior. A major differences between com-mercial and social campaigns are both the subject and the arguments (symbols) used in a messa-ge. The purpose of this paper is to show the specificity of social camp...
Article
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Poland is currently grappling with a challenging situation: as salaries are increasing and more consumers can afford to purchase alcohol, alcoholic consumption in Poland is among the highest in the European Union. Specifically, the market for vodka alone currently stands at $347 million, and beer at $465.2 million ( www.money.pl 2011). In response...
Article
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Od 2007 roku aż do dzisiaj (połowa 2012 roku) gospodarka światowa przeżywa głęboką recesję. Doprowadziło to do załamania się sektora produkcyjnego i literaturze przedmiotu można znaleźć wiele przypadków przedsiębiorstw borykających się z trudnościami i zagrożonych upadkiem. O wiele rzadziej jednak spotkać można podobne prace w odniesieniu do sfery...
Article
Full-text available
Nonprofit organizations play important role in every democratic country. Their role is even bigger when given economy has to cope with different problems, because organizations support these spheres of social life that are neglected by the state. In this paper condition of American nonprofit sector between 2006 and 2009 is discussed. As a result of...
Article
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The main aim of this paper is to show NGOs as potential workplaces, both as paid or unpaid places of employment. The research was carried out through the use of telephone interviews, contacting NGOs that were chosen randomly from provinces with the highest unemployment rates in the Republic of Poland. The results clearly show that more than 70% of...
Article
Full-text available
Autorka zauważa, że zarówno w stosowanej terminologii, jak i w systematyce organizacji działających w sferze non-profit są luki. W artykule podejmuje próbę dokonania pewnej typologii. Omawia takie zagadnienia jak: organizacje pozarządowe a organizacje non-profit, status organizacji pożytku publicznego, formy działalności organizacji pozarządowych,...

Questions

Questions (4)
Question
Current models of business are leaving, what will be tomorrow? especially in terms of diversity and globalization
Question
Paul Ekman, an expert in the field of emotions, has identified four primary emotions that are universally acknowledged: fear, anger, sadness and enjoyment. All of these emotions evoke engagement, but not all of them build a state of being ready to do difficult things, and to think deeply about them, and finally develop new solutions and new knowledge. So, logically, teaching should be nice and pleasant, because enjoyment gives the best results.
But, is it always possible to play during lectures making them funny? Does, in your opinion, enjoyment really have a positive effect on memorizing knowledge, even in case of statistics or econometrics?
Could you suggest some works on this topic?
Question
Women live longer, and at the same time earn less (satistically) - so they should save money for future retirement, but usually they do not o it. In Poland, only about 6% of employees save extra money for retirement. What it comes from? How to change it?
Question
Hello, I would like ot explore "business model" publications and write some articles - will be thankful for any suggestions for publications or websites or other resourews; and if you would like to be co-author, please let me know

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Cited By

Projects

Projects (3)
Project
One of the most prestigious scientific journals in Poland Journal of ENTREPRENEURSHIP, MANAGEMENT and INNOVATION announces call for papers http://www.jemi.edu.pl/call-for-papers/32-innovations-in-the-competitive-market-challenges-and-barriers Submission deadline: June 30, 2018 Papers reviewed: September 31, 2018 Revised papers reviewed and accepted: November 20, 2018 Final versions of accepted papers delivered: October 5, 2018 Papers published: November 2018
Project
together with colleagues from financial department we want to discover reasons of postponing decisions on voluntary (supplementary) pension accounts among women - please feel free to discuss, and join us if you see this topic interesting
Project
Educational methods and models in the EU countries are very different. With this project, we aim to isolate the best practices in 5 EU countries both in a top-down approach and in a bottom-up approach (through a survey on students), to eventually elaborate an ideal model that can be tested in these countries. The output should be an useful tool for policymakers and teachers.