Joanna Henryks

University of Canberra ·  Faculty of Arts and Design

This study examines the moderating effects of perceived communication, satisfaction and trust on the intentionbehaviour gap and the perceived behavioural control (PBC)-behaviour gap in the theory of planned behaviour (TPB) model, using a quantitative research method. A nationwide panel-only online survey was conducted, resulting in 1011 usable resp...

Despite the enormous potential of social media for health promotion, there is an inadequate evidence base for how they can be used effectively to influence behaviour. In Australia, research suggests social media use is higher among Aboriginal and Torres Strait Islander people than the general Australian population; however, health promoters need a...

Agricultural shows in Australia are typically depicted as celebrations of colonisation and scientific and technical modernisation in food production. The historical focus of shows is on competition to maximise perceived quality and yield of goods, from wheat to cattle. Through these frameworks, shows are often understood as supporting industrial-sc...

Drawing on interviews with 12 agriculture show winners across a range of different food industries, this report provides a preliminary analysis of the role that agricultural show awards play in branding and marketing food products for commercial sale. In keeping with findings from previous studies, show awards were found to be regarded by producers...

This article posits the development of a healthier food choice app as a means of contributing to facilitating nutritionally superior food selection among indigenous Australians living in remote communities. A significant health gap exists between indigenous and non-indigenous people in Australia. Further, indigenous Australians living in remote com...

Closing the health gap between Indigenous and non-Indigenous Australians relies, in part, on addressing the poor levels of nutrition in remote Indigenous communities (RIC). This article identifies and maps key influencers of food choice at the point-of-purchase (POP) in Australian RIC and identifies gaps in our knowledge. It is based on a narrative...

An ongoing dilemma in the field of corporate citizenship is the successful and productive integration of commercial viability and shareholder profitability with corporate social responsibility and citizenship. This article considers Wempe's theory of ethical entrepreneurship as applied to a successful social enterprise: the Capital Region Farmers M...

The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritise these products that are perceived to be healthier and more sustainably sourced. The body of existing research has identified that very few consumers are dedicated organic food buyers hence most are pu...

The organic food category, while still small in terms of world food production, has continued to grow in many markets in the developed world. This article focuses on understanding the barriers and facilitators to purchasing organic food at the final hurdle: the point of purchase (POP). A qualitative study has identified seven factors that influence...

The organic food market continues to grow yet market share remains low. The majority of consumers in this market tend to switch between organic and conventional food products rather than being heavy users of organic branded products. The purpose of this research is to present a deeper investigation of the factors that can lead to the purchase or no...

The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritize healthy products that are ethically and sustainably sourced in their weekly shopping baskets. The body of existing research has identified the buyers of organic products and that health and environmen...

The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritize healthy products that are ethically and sustainably sourced in their weekly shopping baskets. The body of existing research has identified the buyers of organic products and that health and environmen...

The organic sector is one of the fastest growing food markets in the developed world and it would appear that a significant number of consumers continue to prioritize healthy products that are ethically and sustainably sourced in their weekly shopping baskets. The significant body of existing research has identified who buys organic products and th...

The rise of interest in local food has led to the proliferation of a range of food distribution alternatives including farmers’ markets within which ‘local’ is often embedded in market governance and practice. A review of the literature demonstrates that local is a highly contested and nuanced concept through which multiple economic, social, enviro...

In order to identify some barriers preventing expansion of the organic food market, this paper reviews current literature on consumers’ buying behaviour. This reveals low levels of actual purchasing, yet fails to provide conclusive evidence regarding the reasons. The aim of this paper is to investigate whether an analysis that ‘unbundles’ the homog...

Farmers' markets are a relatively young phenomenon in Australia. The past two decades have seen a growth in farmers' markets from a handful to more than 130 nationally. Those attending farmers' markets on a regular basis view them as an integral part of their lives. Shopping at farmers' markets is so much more than just provisioning fresh food: a r...

Consumer choice of retail outlet is often overlooked in explaining purchase behaviour in the organic food market. This paper uses theory from applied marketing research to identify the variables affecting consumer choice of retail outlet and finds that they play a determining role in whether or not consumers buy organic food. A grounded theory appr...

Purpose – This paper sets out to profile the activities and consumers of a unique and successful local food retail outlet in the UK that is based on weekly community markets. Design/methodology/approach – The seminal literature on local food in the UK is reviewed prior to providing a case study on a local food outlet, the True Food Co-op. This is...

This paper explores the role of a school kitchen garden in the lives of its volunteers. The garden, located at the Majura Primary School in the Australian Capital Territory (ACT), Australia, is the first Stephanie Alexander Kitchen Garden (SAKG) in the ACT. Since its launch on 25 March 2010, it has acted as the demonstration site for SAKG in the AC...

Food-producing community gardens have taken various forms over the past two centuries and have fulfilled a variety of roles. As we grapple with issues of food security, the use of biotechnology and artificial chemicals in agriculture, rising food prices and the environmental costs of growing and distributing food, the different functions of communi...

Agricultural shows have a rich history in Australia. Traditionally they have been viewed as a showcase of pastoral endeavors of rural Australia but in recent times have also become a source of entertainment for the many who flock to these shows. A major aspect of the shows is the competitive judging of produce, livestock and value added food. The a...

This paper reports on the latest contributions to over 20 years of research on organic food consumers. There is a general consensus in the literature on the reasons why people buy organic food. However, there is also a gap between consumers’ generally positive attitude toward organic food and their relatively low level of actual purchases. Product...

Consumer behaviour in the organic market has been the focus of numerous studies. However the research does not produce consistent results and fails to explain why around 60% of consumers switch between organic and conventional food on a regular basis. This article explores this ‘switching’ behaviour and identifies the need to look beyond reasons su...

Organic products are now available in most supermarkets, consequently providing consumers with an alternative to conventionally grown food. The empirical research presented in this paper demonstrates that existing marketing communications are leading to significant confusion for consumers of organic products. A major contribution to this confusion...

This article explores the marketing of organic products. It identifies the issues that pervade the national, organisational, and individual differences within the global organic industry. These are discussed using the marketing mix framework of product, price, promotion, and place of distribution. It concludes that a large percentage of customers,...

This paper contributes to the development of marketing strategies for the organic movement. After an extensive review of the literature empirical research using product attributes was undertaken in Australia. The identification of organic buyers remains elusive as they were spread throughout the community in which they comprise almost 40%. However,...