Joan Ramon Molero i Yll

Joan Ramon Molero i Yll
Escola Universitària Salesiana de Sarrià | EUSS · Program in Industrial Engineering

Llicenciat en Publicitat i RRPP

About

2
Publications
50
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Citations
Introduction
Joan Ramon Molero i Yll currently works at the Program in Industrial Engineering, Escola Universitària Salesiana de Sarrià. Joan Ramon does research in Communication and Media, Vocational Education and Marketing. Their most recent publication is 'Towards "docuketing"? A collaborative teaching experience in the pregraduate studies of advertisement and Public Relations of the universitat Autònoma de Barcelona'.
Skills and Expertise
Marketing Communication
Services Marketing
Integrated Marketing Communication
Branding
B2b
Customer Satisfaction
Marketing Management
Strategic Marketing
Brand Management
Business Marketing

Publications

Publications (2)
¿Hacia el docuketing? Una experiencia de colaboración docente en el grado de Publicidad y Relaciones Públicas de la Universitat Autònoma de Barcelona (UAB)
Article
Full-text available
  • Jul 2011
The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona (UAB). Marketing an...
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Towards "docuketing"? A collaborative teaching experience in the pregraduate studies of advertisement and Public Relations of the universitat Autònoma de Barcelona
Article
  • Jul 2011
The adaptation of curricula to the requirements imposed by the European Higher Education Area has provided a great opportunity for innovation in teaching. This contribution presents the assessment of the implementation of a singular subject in the Advertising and Public Relations degree at the Autonomous University of Barcelona. Marketing and Docum...
View