Joan-Francesc Fondevila-Gascón

CECABLE & Blanquerna-URL & EU Mediterrani-UdG & Euncet & EAE-UPC & UPF

ABSTRACT: Consumers of passenger transport services in tourism vehicles were affected in their consumption habits during the time of the COVID-19 pandemic in Spain. The research establishes consumption preferences and generates a user profile differentiated between consumers of taxi or ride-hailing services. The applied methodology uses quantitati...

The digitization of the Broadband Society is generating a profound debate on access to users’ browsing and personal data. An axis of controversy is the case of mobile telephony. Many people suspect that smartphones record users’ conversations, without their consent, through the microphone, subsequently providing data to companies so that they make...

The emotional reactions to interactive advertisements are a relatively new study object, attending the synchronous evolution of the natural interactive platforms. Interactivity has increased thanks to Internet usage, and it can be also attractive for political communication. In television’s case, it is a growing phenomenon whose main launcher is th...

El neuromarketing pretende ahondar en la mente del consumidor. El objetivo de esta investigación es determinar la fiabilidad y precisión del neuromarketing para realizar campañas y valorar emociones. Metodológicamente, se utiliza Gazerecorder, que permite conocer los movimientos oculares al ver unas imágenes. Se analizan carteles publicitarios real...

In the era of the Broadband Society, cloud journalism, and streaming, the film industry is trying to modify traditional distribution channels. The adaptation of literary classics was one of the most widespread practices to obtain well-known, quality material for new productions. The objective of this research is to understand empirically what diffe...

La teoría de la exposición selectiva sostiene que los individuos tienden a informarse a través de aquellos medios que coinciden con sus convicciones. La presente investigación examina la exposición selectiva cuando el debate público se sitúa en el campo de la tensión entre identidades nacionales y, en este caso concreto, en el debate entre los part...

Companies must share their brand values to employees. When employees clearly understand brand positioning and values, they are more likely to be emotionally engaged.

El sexismo en la publicidad televisiva es un objeto de estudio analizado especialmente en los últimos años a causa de su impacto en la sociedad. Se han llevado a cabo actividades diversas para cambiar roles estereotipados e indicadores sexistas en la publicidad, teniendo en cuenta la influencia de ésta en el comportamiento de la sociedad. El sexism...

Abstract This study tracks the skills and aptitudes that workers believe their managers possess, as well as their aspirations to be promoted to these positions, paying attention to detecting the differences that may exist between genders. The methodology employed uses the survey and multiple correspondence analysis as tools, in order to reveal the...

El uso de internet y de las redes sociales influye en las decisiones de los turistas a la hora de consumir cualquier tipo de producto o servicio. De hecho, una estrategia eficiente en herramientas de marketing digital por parte de las empresas turísticas y los destinos aumenta su visibilidad de cara a la audiencia y, por tanto, sus ventas. Esta inv...

Potenciar la marca mediante la propuesta de valor al empleado (EVP) es la estrategia de las empresas para captar y fidelizar a sus profesionales. Tomando los códigos éticos (CE) como principal documento donde se promulga el ethos corporativo. Se analiza la ética del management de la EVP de las empresas del IBEX 35 (índice selectivo del mercado de v...

ABSTRACT: Reggaeton is one of the most widely listened to and currently expanding types of music among millennials and centennials, despite some stigmatization due to its macho and sexist lyrics. The main objective of this research is to try to determine if there are substantial differences based on sex, on the one hand, between the individuals of...

Going to university means that many students assume, for the first time, responsibilities associated with living outside the family group, such as controlling eating habits. A survey was conducted among 161 university students in order to find out their perceptions regarding their type of diet, their knowledge of nutrition issues, their consumption...

The employee value proposition (evp) approach has acquired an unusual importance in the area of people management under the current business scenario. Employer branding strategies are multiplying their communication actions to publicize an attractive work experience, full of advantages and benefits, in accordance with certain values and with the in...

Los millennials están ligados a la tecnología y a las nuevas formas de comunicación. A través de las redes sociales, los millennials se relacionan con las principales marcas multiplicando la interacción y evolucionando constantemente las percepciones con estas, hecho que contrasta con otras generaciones que no podían relacionarse de forma tan rápid...

This article analyzes and compares the following of Twitter users during the two electoral debates of the general elections in Spain in April and November 2019. Through the collection of the official hashtags #ElDebateDecisivo (970,706 tweets) and #DebateElectoral (821,521) respectively from 9 am on the day of the debate until 2 am the following da...

La relación entre las funciones de ventas y marketing ha generado tradicionalmente un considerable interés académico, centrándose de forma principal en cómo se puede mejorar la relación entre ambas. El objetivo principal de este trabajo es analizar cómo la orientación al mercado y la colaboración entre marketing y ventas, aspectos fuertemente relac...

La propuesta de valor para el empleado (PVE; en inglés Employee Value Proposition o EVP) ha adquirido en el área de dirección de personas una importancia inusitada en el contexto empresarial actual. Las estrategias de imagen de marca como buen lugar para trabajar están multiplicando sus acciones de comunicación para dar a conocer una experiencia de...

RESUMEN: La proclamación del Estado de Alarma en España en marzo de 2020 trajo consigo un periodo de gran intensidad informativa en medios tradicionales y digitales. Lo extraordinario de la medida, que dotaba de medidas excepcionales al Ejecutivo para hacer frente a la pandemia de Covid-19, dio lugar a un escenario tremendamente polarizado. En este...

Interactivity in television (and sustainability, thanks to virtualization) is a growing phenomenon, driven especially by the implementation of the HbbTV (hybrid broadcast broadband television) standard. Networks, media agencies and advertisers are trying to adapt to and profit from the options generated by the interaction with the viewer. Through a...

This research analyzes the social media activity of three movie studios (20th Century Fox, Warner Bros and Universal Studios), and how that is affecting in the numbers and relevance of each. We develop a database to keep a record of the decisions this companies have been doing and how they take advantage of the tools presented by the social media....

This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were able to pull out some interesting assumptions that...

ABSTRACT: The implementation of the European Higher Education Area has highlighted the need to develop and adopt new forms of teaching by university professors which allow students to access the learning of the subjects from a new didactic perspective. The main objective of this project is to analyse the effects of the implementation of teaching in...

This paper aims to analyze the activity of the three biggest movie studios in social media, 20h Century Fox, Warner Bros and Universal Studios, and how that is affecting in the numbers and importance of each. Through deep searches, professional advice and the use of some statistic programs, we were able to pull out some interesting assumptions that...

En el mundo interconectado y always on, los medios de comunicación y sus lectores se enfrentan a una continua transformación de sus relaciones. El multimedia, el hipertexto y la interactividad, como aspectos diferenciadores y disruptivos en la relación entre medios online y usuarios, han sido objeto de estudio desde muy diversas perspectivas y conc...

The evolution of audiovisual technologies is shifting the foundations of the sectors involved such as advertising. The incorporation of HbbTV into the television offering implies strengths, weaknesses, opportunities, and threats. To identify these, a qualitative Delphi investigation was carried out. It is concluded that personalization, more indivi...

The television medium has traditionally been the revenue engine for the advertising sector, and the way to build audio-visual culture. The emergence of hybrid television, led by the HbbTV standard, is generating a scenario of increasing interactivity and customization. This research tries to detect the main motivating factors and future trends in t...

The marketing and the advertising and public relations sector is immersed in a period of change in various ways, from the structural to the type of insertions to be made in the media. We analyze the reality and the trends of this essential sector for the enterprise communication. Methodologically, to develop this prospective, we use Delphi qualitat...

La evolución del medio televisivo está provocando cambios en los formatos publicitarios incorporados al medio. El sector publicitario se halla inmerso en un período de cambio en diversos sentidos, desde el estructural hasta la tipología de inserciones a realizar en las programaciones. Metodológicamente, utilizamos la técnica cualitativa del Delphi,...

El impacto de los medios y las redes sociales sobre los usuarios es creciente. El hecho de que la actividad comercial esté inundando la mayor parte de redes sociales motiva a indagar sobre los factores de éxito de las publicaciones, y a tratar de determinar si el impacto es mayor o menor en función del género. Llamar la atención y emocionar al usua...

Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is...

El fenómeno de las aplicaciones móviles (apps) se ha multiplicado hasta el punto de haberse convertido en uno de los más dinámicos en el entorno de movilidad. Este tipo de recurso se aplica habitualmente en entornos especializados, y la Universidad no puede ser ajena a ello. Mediante una investigación cuantitativa inferencial y cualitativa, se anal...

ABSTRACT The impact of media and social networks on users is growing. The fact that commercial activity is flooding most social networks motivates us to enquire about the success factors of posts, and to try to determine if the impact is greater or lesser depending on gender. Attracting attention and exciting the user or customer are the main obje...

Mobility and interactivity are two growing phenomena among youth. Mobile applications (apps) are capturing the attention of university students, which opens up a range of opportunities. Using a quantitative and qualitative research method, the possible usefulness of applications in the university environment with an entertainment objective is studi...

This research analyzes the influence of robotics on tourism. It is an innovative phenomenon, but one that is expected to be present in most tourism and communication activities. Robotics is beginning to produce results in terms of jobs related to tourism. Robots are incorporated in all types of establishments, especially in hotels, restaurants and...

In the present research we make a comparative study in detail of the evolution of several commercial indicators linked to the activity of the car dealers located in territories economically depressed during the crises of 1993 and 2008, as well as an analysis of the evolution in the same periods of its financial results and of various socioeconomic...

The present study analyzes four well-known online platforms used in the tourist industry for travelling, accommodation, eating, and touring (Blablacar, Airbnb, Eatwith, and Trip4real). The objective is to analyze the utility of the portals, intentions for future use and recommendation (prospective), and reputation. The method is an experimental des...

l objetivo de esta investigación es analizar de qué manera impacta el uso de los servicios de mensajería instantánea en el entorno universitario español y qué consecuencias positivas y negativas genera en el comportamiento estudiantil. Para ello se trabajó sobre la aplicación más popular en el territorio en cuestión, WhatsApp, y la utilización que...

Cómo citar este artículo / Referencia normalizada JF Fondevila-Gascón, J Marqués-Pascual, P Mir-Bernal, M Polo-López (2019): "Usos del WhatsApp en el estudiante universitario español. Pros y contras". Revista Latina de Comunicación Social, 74, pp. 308 a 324. Extra Jóvenes. Medios y cultura colaborativa (08) Usos del WhatsApp en el estudiante univer...

Uses of WhatsApp in the Spanish university student. Pros and cons Joan Francesc Fondevila-Gascón [CV] [ ORCID] [http://orcid.org/0000-0002-6587-939X] [ Abstract Introduction: The objective of this research was to analyse how the use of instant messaging services impacts the Spanish university context and what positive and negative consequences it g...

ABSTRACT: In the present research we make a comparative study in detail of the evolution of several commercial indicators linked to the activity of the car dealers located in territories economically depressed during the crises of 1993 and 2008, as well as an analysis of the evolution in the same periods of its financial results and of various soc...

En el entorno digital, la evolución del sector de la publicidad muestra un proceso de concentración. Los cambios en el mercado, gracias a Internet, el fenómeno móvil y las redes sociales, están afectando a los procedimientos en publicidad. No sólo la tecnología ha cambiado a la publicidad. Ahora el consumidor es el máximo decisor, que compara y dec...

Abstract: Social networks represent a formula of contact between the company and the end customer, which can easily be loyal and monetized. The tourism sector is particularly prone to it. Depending on activity data on Facebook and Twitter, this research compares two 5-star Barcelona hotels, the W Hotel and the Hotel Arts. Counts for each of the an...

Se analiza la transparencia de los servicios públicos de radiotelevisión y en especial de los medios de comunicación de titularidad pública (PSM), en concreto los sistemas de gobernanza y Responsabilidad Corporativa de los medios audiovisuales públicos catalanes de la Corporació Catalana de Mitjans Audiovisuals (CCMA). Se procede a utilizar técnica...

El objetivo de la presente investigación es analizar el impacto de la televisión a la carta en las audiencias del prime time en España. La aparición de distintas cadenas de televisión a lo largo de los últimos años ha supuesto una fragmentación de las audiencias en función de la oferta televisiva y de los gustos particulares de cada individuo entre...

This article aims to study the effects of the social media posts of sports brand (Nike) on the target audience and focusing in Facebook and Instagram, part of the top three most popular social media sites used by teenagers and young adults in the USA. We look at the content of the post (both the photo and caption) and analyze the audience’s respons...

Abstract: Social networks represent a formula of contact between the company and the end customer, which can easily be loyal and monetized. The tourism sector is particularly prone to it. Depending on activity data on Facebook and Twitter, this research compares two 5-star Barcelona hotels, the W Hotel and the Hotel Arts. Counts for each of the ana...

Analysis metrics of social media are multiplying in order to reflect the performance that companies can get from the Internet activity. It is an essential formula for the information professional as embodying the efforts made in communication. After analyzing different metrics to be used depending on the type of target to be attained with them, the...

The purpose of this research is to analyse how airline companies are using social media, namely on Facebook, Instagram and Twitter, to create customer value. The paper analysed in depth some statistics of those media, in general best campaigns that connected directly on an emotional level of the client. Particularly, we focus on a one-month observa...

La Formación Profesional Dual (FP Dual) es una fórmula innovadora en España que permite a los estudiantes compaginar estudios y trabajo en la empresa. Los resultados de esta investigación cuantitativa y cualitativa permiten conocer la opinión (principales motivaciones, valoraciones e inquietudes que las empresas españolas observan en su adopción e...

The following research outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald´s, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The methodology section includes...

Cita / Reference: Gutiérrez-Aragón, Ó. y Fondevila-Gascón, J.F. (2017). La preocupación por la gestión de los recursos naturales. Un viaje desde la economía clásica a la economía ambiental. Sistema, Revista de Ciencias Sociales, 248, 77-92. https://bit.ly/3IBsFXa ABSTRACT: Taking into account the attention that has been traditionally paid to the a...

Social Networking Sites (SNS) and Instant Messaging (IM) applications have become very popular in the last decade. This article aims to investigate to what extent university students make use of SNS and IM in relation with learning and university-related work. In order to do so, a survey was conducted among 115 university students. Results show tha...

El impacto de los comentarios en redes sociales con relación a crisis alimentarias es un objeto de estudio reciente, cuyos efectos hay que seguir. En esta investigación se analiza el caso de la carne roja y sus presuntos efectos cancerígenos con el objetivo de determinar el seguimiento en Facebook y Twitter y el carácter de los comentarios (positiv...

La relación entre medios de comunicación y los medios sociales está acentuándose en plena Sociedad de la Banda Ancha. Mientras los mass media se plantean la difusión de los contenidos en redes sociales como una obligación, los algoritmos y las métricas de análisis en estas redes se multiplican para objetivizar el rendimiento que la empresa informat...

The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of ot...

Social network popularity has been greatly increased over the last years. Due to the high amounts of users, companies have shown interest in utilizing these networks as a means

In this article we study the social media use by business tourists coming to Barcelona (Catalonia). The methodology used is a quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective. We devise a quantitative questionnaire. The multiple choices are an instrument for obtaining data and it i...

This document is the result of the Training Curriculum Design for All project, which follows the publication of five White Books on Design for All in Universities in 2010, which considered the incorporation of Design for All in five university curricula. In this first phase, the studies that were most directly related to the constructed environment...

The use of social networks by personalities and celebrities is a growing interest in science. This article discusses the use of Twitter by Pope Francisco, chosen as supreme pontiff of the Catholic Church in 2013. Using an ad hoc qualitative and quantitative measurement method, the tweets published between March 2013 and April 2016 (1132 days) were...

The use of social networks by personalities and celebrities is an area of growing interest in science. This article discusses the use of Twitter by Pope Francisco, chosen as supreme pontiff of the Catholic Church in 2013. Using an ad hoc qualitative and quantitative measurement method, the tweets published between March 2013 and April 2016 (1132 da...

Social media are influencing the decision-­‐making tourist on holiday destination choice. Comments in forums blog and websites, and social networks are a source of information increasingly taken into account by the end customer (active in the Word on Mouth) and by the tour company, aware of the relevance of that content. The growing information off...

The relationship between mass media and political powers is always closely observed because it is about two fundamental powers for the satisfactory functioning of the democracy. In Spain (1983) began a practice during election campaigns: informative blocks fee, which still lingers today. It is the only democratic country of the first world that res...

Introducción: La relación entre medios de comunicación y poder político siempre es observada con detalle al tratarse de dos poderes fundamentales para el buen funcionamiento de la democracia. En España (1983) se inició una praxis durante las campañas electorales: los bloques informativos de cuota, que hoy aún perdura. Es el único país del mundo que...