Jihad Mohammad

Purpose-This viewpoint paper aims to discuss the notion of frugality in the Malaysian hotel industry. It is also critically argued how frugality could address the future and generate appropriate measures for sustainable development goals in the tourism industry. Design/methodology/approach-Based on a review of the relevant literature and drawing up...

Purpose The present study aims to investigate factors influencing Gen-Z consumers' “green food purchase intention” and “healthy lifestyle”. Guided by the attribution theory, “perceived usefulness of green food”, “food safety concerns” (internal attributes), “perceived threat of environmental problems” and “green peer influence” (external attributes...

The purpose of this study is to investigate Generation Y’s intention to use metaverse Apps and devices in the context of the emerging markets. In doing so, by considering the Technology Acceptance Model (TAM), this research delves into the relationships between the intention to use metaverse apps and devices, the sense of presence, perceived attrib...

Guided by attribution theory, this study aims to examine the influence of perceived usefulness and perceived deterioration of environmental problems on young consumers’ purchase intentions for green food in China. Furthermore, to test the mediating effects of a healthy lifestyle and attitude towards green food, as well as the moderating role of fea...

This research aims to investigate Gen Z’s pre-loved item donation and purchase intention and their impact on consumers’ wellbeing. More particularly, normative motive, social influence, and environmental concerns are considered predictors of donation intention, whereas mindfulness, frugality, and perceived style are considered predictors of prelove...

Purpose There is a dearth of research in the field of social marketing that attempts to understand why consumers prefer to use plastic packages when using online food delivery services. In addressing this issue, this study aims to investigate the role of moral disengagement, myopia and environmental apathy in the young generations' intentions to us...

Rising demand for fresh produce is driving the growth of the perishable food cold chain logistics (PFCCL) market. However, unsustainable practices threaten its expansion. This study addresses this gap by conducting a systematic literature review using a PRISMA framework. By analyzing 80 articles from the Web of Science (2010–2023), this study ident...

The purpose of this paper is to investigate the impact of sustainability innovation and supply chain resilience on sustainability performance and to predict the interrelationship between economic, environmental, and social performances. Using a cross-sectional quantitative study, an online survey was conducted among the Chinese cold chain logistics...

This study aims to examine the effect of guests’ frugal behaviour on their social well-being. In addition, to examine the direct effect of mindfulness and materialism on guest frugal consumption behaviour. Also, to test the mediating role of frugal consumption behaviour in relation to mindfulness, materialism, and social well-being in the hotel ind...

Purpose – Guided by the self-determination theory and theory of planned behaviour, this study aims to examine the determinants of participating in metaverse tourism for Gen Z and Gen Y. Design/methodology/approach – The cross-sectional method was used to collect data from 248 respondents from Gen Z and Gen Y tourists. The research model was evalua...

Purpose-This study aims to present a comprehensive knowledge mapping and an in-depth analysis of plastic and sustainability research to understand better global trends and directions in this field that emerged between 1995 and 2022. Design/methodology/approach-This study presents a visual analysis of 1933 research articles listed in the Web of Scie...

Purpose This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions. Design/methodology/approach An online survey was employed to...

This study aims to present a comprehensive knowledge mapping of plastic pollution on coastal/marine tourism research. To achieve this objective, the present study employed a two-tier analysis, including a systematic review of literature and biblio-metric analysis of 164 scholarly articles spanning 1999 to 2022. The results underline the multidiscip...

This study examines how risk communication and risk perception related to the pandemic affect tourists' intention to engage in pro-environmental travel behavior. An online survey was conducted, yielding 449 valid responses. The data was analysed using Partial Lease Square – Structural Equation Modeling (PLS-SEM) and fuzzy-set qualitative comparativ...

Purpose The acceptance of Islamic banking services by non-Muslim customers is not promising in the Malaysian context. Thus, this study aims to examine the effect factors that may motivate this customer group to adopt the Islamic banking services in the Malaysian context. Design/methodology/approach A self-administered questionnaire was used to col...

This study aims to assess the direct and indirect effects of media richness and the host-guest relationship on guests’ Airbnb repurchase intention. It also examines the mediating role of guest satisfaction and the moderating role of the sharing economy ethos. Data was collected via an online survey among consumers who had already experienced using...

Purpose The main purpose of this paper is to examine the direct effects of knowledge sharing and systems thinking on creativity and organizational sustainability in the hotel industry in Malaysia. In addition, the study aims to examine the mediation effect of creativity between knowledge sharing, systems thinking and organizational sustainability....

This study aims to test the role of price consciousness, reputation, trust, and perceived value on tourists’ booking intentions on Airbnb. Additionally, this study investigates the mediating role of perceived value and consumer trust in Airbnb on the link between attributed causes and guest booking intention. A cross-sectional survey was designed t...

Tourism sector is a growing industry which contributes to nations’ financial growth worldwide (Loss, 20139; UNTWO, 2020). Unfortunately, this industry plays a major role in environmental pollution (Garcés-Ordòñez et al., 2020; Thushari & Senevirathna, 2020; Wilson & Verlis, 2017). For example, hotels generate a vast amount of waste, including food,...

Purpose This study aims to evaluate the impacts of human capital factors in terms of spiritual intelligence (SI), emotional intelligence (EI) and workplace attitude in terms of trust on organizational sustainability (OS) in the hotel industry in Malaysia. In addition, this study intends to examine the mediation role of trust between human capital f...

This study aims to measure the greenwash construct in the sustainable property development (GSPD) context. Property development products such as residential homes, which are generally high-priced, require a long-term financial commitment from the consumers. It makes the property development sector unique. Hence, a specific scale is required to meas...

Purpose This study aims to shed light on the factors that affect frugality (FR) in the hotel industry. Specifically, it aims to test the role of environmental advertisement (EA) and eco-labelling (EL) on FR through green attitude (GA) in the Malaysian hotel industry. It also tested the role of government initiatives (GIS) as the moderator. Design/...

Purpose The main concern of this research is to examine the indirect effects servant leadership on organisational sustainability (OS) through creativity and psychological resilience in the hoteling sector in Malaysia. Design/methodology/approach A survey method based on a questionnaire was employed to gather data from 441 employees working in the...

In recent years, the notion of ‘sustainability’ became a global concern due to the population outburst, increased poverty, health hazards, rapid urbanization, resource depletion, ecosystem damage, and climate change. Addressing these challenges is utmost necessity which calls for effective measures to be taken to achieve substantive reforms in orde...

Purpose The prevailing overconsumption issue in the hotel industry is attributable mainly to the irresponsible consumption behaviour of hotel guests. In parallel with Islamic principles, which advocate abstinence from excess consumption and frugality, the “waste not, want not” notion can be considered as one of the effective solutions to this probl...

Over the last three decades, corporate Social Responsibility (CSR) has evolved significantly as a worldwide trend in both management literature and the modern economy. However, it is still at its infancy stage in the developing countries like Malaysia. It is more prevalent in the coffee industry, due to the challenges that this industry encounters....

This chapter focuses on discussing the Malaysian government’s “no plastic bag day” campaign. This is due to the fact that, consumers are accustomed to use plastic bag in their daily life activities. However, considering the hazardous impact on the environment, the government has banned the use of plastic bag in most of the states. While many consum...

Purpose This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating effect of “consumer engagement” and “attitude towards second-hand clothes”. Design/methodology/approach The data were gathere...

Purpose This study aims to examine the mediating role of “employees’ likelihood to voice (ELTV)” in the relationship between “online social networking (OSN)” and “employee retention (ER)” and to predict the effect of OSN on ELTV and ER. Design/methodology/approach A cross-sectional study using the survey method was employed to collect data from 25...

Purpose The purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the Malaysian perspective. Additionally, this study investigates the moderating role of gender on the relationship between perceived value and guest booking intention. Design/method...

Owing to environmental pollution and care for natural resources, the notion of sustainable consumption has gained significant research attention. However, studies on sustainable consumption are still in their infancy and need further development. With a view to providing a broader perspective on this issue, this study systematically reviewed the re...

Purpose The environmental impact of excessive use of natural resources such as energy and water in the tourism industry has increased significantly. Thus, it is crucial to investigate the notion of frugality in this industry. Particularly, this study aims to examine the effect of green marketing strategies (eco-labelling and environmental advertisi...

This study aims to conceptualise, develop, purify and validate a multiple-item scale to measure a sustainable consumption (SC) construct from the perspective of developing countries, particularly Malaysia. Interview, a focus group and survey methods were used to collect qualitative and quantitative data from respondents. Content Analysis, Explorato...

Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic word of mouth (eWOM), destination brand quality (DBQ), destination brand image (DBI), psychological engagement (PE) and DBL. Desig...

Purpose The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental advertisements (EAd), green brand positioning (GBP), attitude towards environmental responsibility (ER) and consumers’ sustaina...

This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and pro-environmental beliefs, pro-environmental belie...

Purpose Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. Considering its significant impact on tourism industry growth, this paper aims to shed some light on guests’ booking intentions...

Purpose This study aims to examine the direct effect of compensatory health beliefs (CHBs), environmental self-identity and perceived environmental responsibility (PER) towards consumers' pro-environmental behaviour (PEB). Moreover, this study also investigates the mediating role of PER. Design/methodology/approach Data were collected from nutrico...

Purpose Though the concern over pro-environmental behavior is growing, there is a lack of a valid scale to measure pro-environmental behavior in nutricosmetics context. Nutricosmetics products are believed to boost health and fitness and thus gained worldwide popularity. Many consumers in recent days are purchasing nutricosmetics products because o...

User-generated content (UGC) and online customers’ brand engagement are gaining popularity and becoming essential tools in improving the online business. Considering its growing importance, the present research aims to examine the indirect effect of UGC quality on online customers’ brand engagement through UGC’s functional and emotional values in a...

Purpose The demand for Airbnb is at a peak in Malaysia with 137% of yearly growth. As such, it is indeed important to understand what makes tourists to switch to Airbnb. However, little has been known about this issue in the existing literature. Considering this, the present study aims to shed some light on the factors that drive tourists to switch...

One of the challenges that marketers are currently facing is to understand the impact of self-congruity and functional congruity when it comes to switching intention. The relationship between self-congruity and loyalty is well documented in previous studies. However, there are scant studies that investigated the impact of self-congruity on consumer...

Purpose There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets. Considering this, the study aims to shed some light on the factors that affect green purchase behavior of Malaysian consumers in the context of cosmetics product purchase. M...

Purpose In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate and petroleum. As such, it is needed to shift the conventional purchase behavior to green purchase behavior (GPB) to reduce the...

This study developed and validated the green customer citizenship behaviour (GCCB) measurement to measure consumers' ecological concerns and their willingness to adopt and support green customer behaviour. The measurement was designed and developed through a four-stage process. An exploratory factor analysis was conducted on the pilot data to extra...

Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained from 246 organic food consumers using judgemental sampling. Data were analysed using partial least squares–structural equation modelling...

Purpose Although the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To fulfill this gap, this study aims to shed some light on the impact of halal logo toward achieving customer loyalty in the c...

Green consumption can be referred as the act that consciously seeks to minimize the negative impact of individuals’ actions on the environment by minimizing the resources and energy consumption, using non-toxic substances and by reducing waste production. By considering the impact of green consumption practices, significant body of research has eme...

Iskandar Shah, the outlet manager of WRC Auto Sdn Bhd, is an authorized local car dealer who was facing challenges that he had never anticipated throughout his working experience. On March 11, 2011, an earthquake and tsunami occurred in Japan and Perodua’s main supplier, Daihatsu, was affected seriously by this natural disaster. Later on, Perodua,...

Purpose The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology/approach Data were obtained from 251 farmers usin...

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on...

This case illustrates an animal shelter’s challenge pertaining to lack of awareness among individuals with regard to animal adoption and proper treatment toward animals. Brian Teoh, the founder of a local animal shelter “We Care For You (WCFY),” was really worried by observing the situation of the animals’ vulnerability as well as pet owners’ irres...

This case is suitable to be used in advanced undergraduate and MBA/MSc level. Case Overview This case highlights the initiative taken by Malaysian government in order to launch and implement “No Plastic Bag” campaign. The objective of this campaign is to discourage consumers from using plastic bags since plastic is not biodegradable and thus a big...

Purpose Most of the past studies related to organisational justice focussed on different types of justice, such as procedural justice, distributive justice and interactional justice either separately or collectively. Still, further investigation on the overall concept of fairness is required to extend theoretical generalisability. Moreover, researc...

Purpose The purpose of this paper is to develop a reliable and valid scale with desirable psychometric properties and sufficient level of reliability and validity to measure sustainable consumption from consumer perspective. Design/methodology/approach In achieving this objective: the domain of the construct is specified; items are generated throu...

Public university business schools (PUBS) appear to struggle in upholding their educational self. Corporate scandals linked to business graduates raise questions about the role of PUBS in the development of civilized societies. This study develops an ethical decision making model inthe PUBS context based on moral theories and then empirically tests...

Purpose There is an on-going debate about the role of workplace internet leisure (WIL) and whether it is a vice or virtue. Considering this, the purpose of this paper is to examine the effect of WIL on workplace outcome variables such as employee satisfaction (ES) and employee productivity in the Malaysian context. Design/methodology/approach Data...

Learning outcomes Using this case, the students will be able to: understand the ethical issues such as “Management by Trust”, and having specific “Code of Conducts” in an organization; analyse the unethical behaviour that can occur inside the organization based on ethical theories such as egoism, utilitarian, deontology and virtue theory; discuss e...

The main objective of this study is to predict the relationships between job crafting and employees in role and extra-role behaviour in a non-Western context. The objective also seeks to confirm the validity and reliability of job crafting when measured as a multidimensional construct at a higher order. This study used a cross-sectional design and...

This case demonstrates how ineffective communication that occurred in an organization impinged employees’ level of motivation which in turn may affect their performance and productivity. Prof. Dr. Akmal was the founder and the CEO of ThetaTechk which was located in Kuala Lumpur since 2002. The company was specialized in providing services for total...

Abstract Purpose – This study sheds some light on factors that affect customer switching intention in the Malaysian mobile phone service industry. More particularly, the purpose of this paper is to examine the effect of service quality (SQ), customer satisfaction, switching cost and consumer innovativeness (CI) on service switching intention (SWI)...

Learning outcomes The learning objectives of using this case are as follows: to understand the concepts of organizational structure, organizational culture and organizational change; to expose students to the problems that may encounter organization when it intends to bring changes in culture; to stimulate students’ understanding of the necessity...

Learning outcomes This case is designed to introduce students to organization culture and how employees are being affected by it. They should have some familiarity with organizational behavior (OB) issues, especially in relating to work culture. They need to be familiar with the related theories and models in organization behavior and development....

Purpose The purpose of this paper is to examine the relationship between Islamic work ethic (IWE) and employees’ attitude and behaviour in term of perceived organisational justice, psychological ownership (PSY), and employees’ performance in the Islamic financial institutions in Malaysia. Design/methodology/approach This study used a sample of 301...

This case demonstrates how ineffective communication that occurred in an organization impinged employees level of motivation which in turn may affect their performance and productivity. Prof. Dr. Akmalwas the founder and the CEO of ThetaTechk which was located in Kuala Lumpur since 2002. The company was specialized in providing services for total e...

Changing behaviour towards pro-environment will not only can contribute towards organization sustainability but also will help to prevent further environment destruction. However, empirical research on developing model or solution to foster employee pro-environmental behaviour in workplace is still lacking. Therefore, this paper examines existing l...

Purpose In Malaysia, as in most of the developing countries, small businesses play pivotal roles in the economy. Yet, despite the contribution of small businesses, previous researchers have overlooked the fraud issues that are threating the sustainability of those businesses and instead focus mainly on large and public listed companies. Therefore,...

Subject area This case can be used in teaching business ethics, organizational behaviour and human resource management. More specifically, romance in the workplace, discrimination, absenteeism, sneaking and cyberloafing in the workplace. Study level/applicability This case can be used for both undergraduate and postgraduate students particularly...

This book, "Driving Green Consumerism through Strategic Sustainability Marketing" is meant to provide a broad research perspective on latest trend of consumerism, its effect and implications from developing country perspective. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for academi...

There is a great difference between developed and developing nations’ perception about sustainability development values. As such, it is expected that the current sustainable development value facets might not represent the developing country needs as well. Therefore, there is a necessity to define sustainable development value and its dimension ba...

With the growing concern pertaining to the problems related to environmental issues, sustainable consumption became the central research priority in recent years. Sustainable consumption is being consistently associated with green and ethical consumerism which advocates for wise and careful consumption as well as efficient use of goods and services...

Subject area This case can be used in teaching Marketing Management, Principles of Marketing and Consumer Behavior. More specifically, marketing strategies, growth strategies, market segmentation. Study level/applicability This case is designed for undergraduate and MBA students. Case overview This case illustrates the challenges a woman faces...

Purpose Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect o...

This case highlights the dilemma of an entrepreneur and a manager of a restaurant who were to take a decision about the sustainability of their restaurant business. Balqis Restaurant was owned by Danny who was a retiree from Telekom Malaysia. He wanted to open a restaurant business after he came back from his long holiday trip. He conducted market...

Numerous books have been published in the last few decades related to literature review and critical thinking. However, the focus of most of these books is basically on theoretical aspects, and they hardly guide students about the technical aspects such as the common elements to be discussed in an LR chapter or a discussion on how to develop hypoth...

In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make consumers aware about the issue concerning “greenwashing”. Considering this,...

This in an empirical research, involving four important organizational resources, location, capacity, technology, and integration and their effects on operation flexibility. This study is done within the context of the service industry in Malaysia and South African service industries. The study employed a potent SEM PLS methods to test the relation...

Purpose The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology/approach A sample of 400 students from four IBCs in Malaysia was administered in a questionnaire. Data were analysed...

In order to enrich more pro-environmental behaviour among consumer, present paper aims to enlighten on the “greenwashing” issue. Such deceptive practice leads to lure consumers to believe they are offering environmental friendly product. As such, this is necessary to make consumers aware about the issue concerning “greenwashing”. Considering this,...

Increasingly, university spin-off companies are experiencing superior performance however the overwhelming growth is depending on the adequate resources provided by the firm. Many firms failed to sustain in long term due to their resistance to create competitiveness within limited resources. This article explores the coordination of resources in de...

This study has modified the definition of the 'innovation ability' on the basis of the experts' comments. Moreover, this study has tried to find the additional linkages of the theory by applying Paladino's conceptual framework (which is applicable in product sector) in the educational context. Furthermore, current study has suggested introducing a...

Abstract: This study has modified the definition of the ‘innovation ability’ on the basis of the experts’ comments. Moreover, this study has tried to find the additional linkages of the theory by applying Paladino’s conceptual framework (which is applicable in product sector) in the educational context. Furthermore, current study has suggested intr...

Previous research suggests that the perceptions of a high degree of differences and subsequent uncertainty when expanding into psychically distant markets triggers strategies for innovation adoption. This study examined the model on the mediating effect of innovation on psychic distance and organizational performance. The research framework was bas...

Sustainable development value is a set of values that support sustainable development goal. These sustainable development values are freedom, equality, tolerance, solidarity, shared responsibility and respect for nature. Such values are important for the developing country like Malaysia to ensure that the country is committed towards sustainable de...

The aim of this study is to examine the effect of religiosity on Malaysian cardholders’ decisions in choosing either to have Islamic Credit Card or Conventional Credit Card. To achieve the objectives of this study, 174 selfadministered questionnaires and online survey were distributed among Muslims, which generated 130 usable questionnaires. SPSS s...

This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide...