Jhanghiz Syahrivar

Jhanghiz Syahrivar
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Jhanghiz verified their affiliation via an institutional email.
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Jhanghiz verified their affiliation via an institutional email.
  • Doctor of Philosophy
  • Professor (Associate) at President University, Bekasi

Marketing Innovation and Consumer Ethics (MICE)

About

48
Publications
25,931
Reads
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557
Citations
Introduction
Jhanghiz Syahrivar is an Associate Professor of Marketing and the Program Coordinator of Marketing specialization at President University, Indonesia. He holds a Ph.D. in Business and Management with a specialization in Marketing from Corvinus University of Budapest, Hungary. His primary research focuses on Marketing Innovation and Consumer Ethics (MICE), exploring how marketing practices can shape the development of ethical consumer behavior and elevate societal living standards.
Current institution
President University, Bekasi
Current position
  • Professor (Associate)
Additional affiliations
January 2019 - January 2022
Corvinus University of Budapest
Position
  • Researcher

Publications

Publications (48)
Article
Full-text available
Previous research in sustainable fashion has placed a strong emphasis on transitioning to eco-friendly clothing that in turn contributes to a consumerist lifestyle. Meanwhile, there has been little emphasis placed on second-hand clothing consumption practices, which are not particularly popular among Asian consumers. The purpose of this research is...
Article
Full-text available
Green brand advocacy, a unique phenomenon wherein regular customers champion environmentally conscious businesses, constitutes a vital extension of pro-environmental goals. This research extends prior research in green marketing by investigating the interplay between environmental activists and brands. Specifically, this research delves into the in...
Article
Full-text available
Unethical business practices coupled with irresponsible consumption activitiescomewithpainfulenvironmentalcosts. Fortunately,variousstudies have indicated that ecological concerns are the highest among the millennial generation. The aim of this research is to investigate the factors influencing green lifestyle among Indonesian millennials who live i...
Article
Full-text available
The high volume of global food waste in recent years has brought about economic and environmental catastrophes. At the retail level, food waste occurs as a consequence of maintaining high aesthetic standards, such as tossing out imperfect foods or foods that are nearing “best before” or expiry date. This study aims to investigate factors affecting...
Article
Full-text available
In line with the growing popularity of the green economy in recent years, green marketing is also gaining more prominence in the academic world. One interesting research direction in this area is the role of religion in the consumption of green products. This is the first study that investigates the role of “Karma” in the green purchase intention o...
Article
Purpose Chatbots have been explored as a novel approach to enhancing consumer engagement by delivering more enjoyable, personalized services. This research aims to investigate the mechanism through which anthropomorphic elements of chatbots influence consumers' intentions to use the technology. Design/methodology/approach This research introduces...
Article
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K-drama is arguably one of the most popular media businesses of the century. Affection deprivation, characterized by a lack of meaningful communication and affectionate relationships, can lead to adverse psychological states, including anxiety, stress, and depression. This phenomenological study investigates how affection deprivation influenced K-d...
Article
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Purpose As one of the most cutting-edge technologies in the digital age, facial enhancement technology (FET) has greatly enhanced consumer online shopping experience and brought new e-commerce opportunities for cosmetics retailers. The purpose of this paper is to extend the unified theory of acceptance and use of technology (UTAUT) model in the con...
Article
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Kegiatan pengabdian masyarakat ini diselenggarakan oleh akademisi dan mahasiswa Universitas Presiden, bertujuan untuk memberikan bekal yang positif kepada siswa SMK Amanah Bangsa, Cikarang dalam memaksimalkan peluang di internet . Pembelajaran ini bertujuan untuk memaksimalkan sosial media dan online marketplace untuk mendapatkan penghasilan. Para...
Article
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This research aims to investigate factors influencing e-WOM intention and revisit intention of foreign e-commerce platforms in Indonesia. This research contributes to the literature on e-commerce marketing by highlighting the role of customer delight, a less explored concept, and its effects on e-WOM and revisit intention. Purposive and snowball sa...
Article
Full-text available
This research aims to investigate factors influencing e-WOM intention and revisit intention of foreign e-commerce platforms in Indonesia. This research contributes to the literature on e-commerce marketing by highlighting the role of customer delight, a less explored concept, and its effects on e-WOM and revisit intention. Purposive and snowball sa...
Article
Full-text available
Social Justice Content Marketing (SJCM) presents unique challenges to the marketer beyond the traditional marketing tools used to message the consumer effectively. Consumers demand that corporations take action on social issues, yet it is difficult for consumers to define for corporations or marketers what such actions should entail or whether init...
Article
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This paper is structured to explain the effect of the business cycle on the distribution of Islamic banking financing in Indonesia. Furthermore, this research examined the differences between account receivables financing and profit-sharing financing, as well as different forms of Islamic banking. In this case, Islamic banking financing, account re...
Article
Full-text available
Artificial Intelligence (AI) color cosmetics applications emerged as an innovative solution to promote branded color cosmetics and enhance consumer decision making, primarily as a trial function. This research aims to investigate factors influencing AI color cosmetics applications adoption in the lens of social comparison theory. The data was analy...
Article
Full-text available
Although manufacturers and experts consider autonomous vehicles (AVs) as a much safer alternative than traditional human-driven vehicles, the lack of trust and high perceived risk by potential users can be a major obstacle to their acceptance. While both risk and trust have been the focus of interest for AV researchers, studies have often produced...
Article
Full-text available
Revenge vacation, or an individual’s strong desire to go on vacation to make up for missed opportunities to travel and escape the stresses of daily life, can take the form of purchasing a flight-to-nowhere service. Although the COVID-19 pandemic is not over, travel restrictions are gradually being relaxed, emphasising the need to investigate the lo...
Article
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Purpose The recent advancements in smartphone technology and social media platforms have increased the popularity of artificial intelligence (AI) color cosmetics. Meanwhile, China is a lucrative market for various foreign beauty products and technological innovations. This research aims to investigate the adoption of AI color cosmetics applications...
Article
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Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat bermain dan membayar (P2P) pada game seluler. Pasar game seluler sedang tumbuh dan menguntungkan. Dalam hal pendapatan, Indonesia adalah salah satu pasar game terbesar di Asia Tenggara. Namun, perusahaan game lokal hanya memiliki persentase pasar yang sangat kecil. Beber...
Article
Full-text available
In Indonesia, where most business organizations are family-owned, culture influences family employees’ behavior. Filial piety, or honoring the seniors, is considered a significant cultural value that motivates the family employees to be committed to the business. This study aims to test the effect of filial piety on identity alignment, career inter...
Article
Full-text available
Peer-to-Peer (P2P) lending platform has enormous potential to improve financial inclusion for people in emerging countries. In this regard, the present study examined the predictors of continuance intention to borrow from P2P lending, especially as a Multi-Sided Platform (MSP) that relied heavily on critical mass to succeed. This research was among...
Article
Full-text available
Cite this article: Miskolczi, M., Kökény, L., Ásványi, K., Jászberényi, M., Gyulavári, T., & Syahrivar, J. (2021). Impacts and potential of autonomous vehicles in tourism. Deturope, 13(2): 34-51. Abstract Autonomous vehicles (AVs) are developing rapidly, but the deeper understanding of tourists' attitudes towards AVs is still little explored in...
Article
Full-text available
The Covid-19 pandemic that has been going on in Indonesia for more than a year has had a major impact on the Indonesian economy. This condition makes consumers make various savings, namely strategies to save money. Consumer behavior related to savings is interesting to study because it is influenced by customer confidence, product involvement and s...
Article
Full-text available
This research aims to investigate the relationship between moral deficiency and moral consumption. Consumers' moral values cannot be separated from their consumption activities. In other words, consumers' spending preferences may be an expression of their beliefs about what is right and wrong. A less explored concept within moral consumption behavi...
Article
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Jawa Tengah telah lama dikenal sebagai salah satu pusat pertumbuhan ekonomi di Indonesia. Salah satu kota terbesar di kawasan ini, juga dikenal sebagai salah satu tujuan wisata paling populer di tanah air, adalah Yogyakarta. Penelitian ini bertujuan untuk mengetahui peran kenikmatan makanan lokal dan sukacita pelanggan terhadap niat berkunjung kemb...
Article
Full-text available
Purpose In general, Muslims consider Islamic consumption to be a religious obligation. Previous research, however, suggests that various socio-psychological factors may influence Islamic consumption. Failure to comprehend the true motivations for purchasing Islamic products may lead to marketing myopia. This research investigates the less explored...
Preprint
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To operationalize and develop a measurement scale for moral deficiency.
Article
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Purpose A rarely discussed type of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of mobile games and smartphones. The purpose of this research is to look into the factors that influence the intention to play freemiu...
Article
Full-text available
The consumption of Islamic products has been discussed quite extensively in many studies, yet the opposite case which is the dissociation from Islamic products is rarely discussed. This study aims to investigate the phenomena in which Muslim women who were raised with conservative values at home countries choose to dissociate from hijab when they l...
Article
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The media commonly reports panic buying amid the COVID-19 pandemic. Panic buying occurs when people engage in hoarding of basic needs as well as protective materials, which drives scarcity and price increases. There are four variables integrated in this study which are COVID-19-induced hoarding intention, COVID-19-related attitude, COVID-19-related...
Article
Full-text available
There has been a growing interest in Autonomous Vehicle (AV) technology worldwide over the last decade. Nevertheless, various studies have noted some potential socio-psychological challenges to AV use and ownership. These challenges can be mitigated by designing AV that accounts for users' personalities, such as their perceived control and power. T...
Article
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This research aims to examine whether there is a mediating role of brand loyalty in the relationship between brand image and repurchase intention of premium-priced, high-tech product in Indonesia. We chose Apple brand in this research through a preliminary study involving 50 respondents. From the self-administered survey, we concluded Apple were pe...
Conference Paper
Full-text available
Despite the fact that halal businesses are mushrooming all over the world, partly as a result of Muslims’ mass migration in the last decade, some empirical studies suggest that Halal consumptions are not always religiously motivated decisions. Consumption of Islamic goods as a form of the compensatory mechanism remains an area less explored in Isla...
Conference Paper
Full-text available
Research in Islamic Multilevel Marketing (MLM) is relatively underrepresented, partly because such business model combined with Islamic appeal is a relatively new phenomenon and the novelty of MLM business is disputable in Islamic point of view. This research aimed to explore factors influencing the preference for Islamic MLM as a career choice amo...
Article
Full-text available
ABSTRACT The advancement of e-commerce in the last decade has transformed the way Muslim consumers select and purchase products that meet their lifestyles. Ever since, many online shops have emerged in Indonesia targeting Muslim market which is huge but fragmented. Many studies on online shopping have focused on the features of online shops to attr...
Article
Full-text available
Unethical business practices coupled with irresponsible consumption activities come with painful environmental costs. Fortunately, various studies have indicated that ecological concerns are the highest among the millennial generation. The aim of this research is to investigate the factors influencing green lifestyle among Indonesian millennials wh...
Article
Full-text available
Abstract Indonesia is an archipelago with more than 17,000 islands and more than 300 ethnic groups. Today, the country has 35 provinces, and each province has its own local culture, language, and ethnic food. Medan is the capital of North Sumatra province which is one of the most populated provinces in Indonesia. One of the popular and authentic fo...
Conference Paper
Full-text available
Space tourism is predicted to be the next best thing. Some private companies, such as Virgin Galactic and SpaceX, are in race to send billionaires to outer space either for leisure or business purposes. The Asgardia project which was founded in 2016 has become an international sensation. In 2019, the Asgardia gathered over 1,000,000 people from mor...
Article
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p>The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in...
Preprint
The main purpose of this research is to investigate the main factors in organizational buying behavior for bolt products. The nature of this research is qualitative by presenting primary data collected through semi structured questionnaire and conducting interviews with five companies that regularly buy bolt products from PT. Komoda Indonesia. Base...
Article
Full-text available
In the fourth industrial revolution, technology plays a greater role in influencing customers’ preferences towards certain brands. Internet and social media platform has become a powerful marketing tool for sharing relatable experiences among customers online. The objective of this research was to investigate the role of Electronic Word of Mouth (E...

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