Jesyca Salgado Barandela

Jesyca Salgado Barandela
University of Santiago de Compostela | USC · Department of Business Organization and Marketing

Bussines Administration

About

27
Publications
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183
Citations

Publications

Publications (27)
Article
Full-text available
Transfers in the football world have become a hot topic in academic studies in recent years. Spanish league (La Liga) is one of the men’s professional football leagues that have driven some of the most notorious transfers. In this way, we test determinants for the transfer relationships of football players in the Spanish League in the most expensiv...
Article
Full-text available
Un partido de fútbol sin exhibición de tarjetas amarillas o rojas es muy poco común en la competición profesional. Las sanciones por el mal comportamiento de los jugadores tienen implicaciones éticas para el correcto funcionamiento de la competición. Por otro lado, las tarjetas están relacionadas con factores estratégicos del juego y pueden tener c...
Article
There are limitations in determining the economic impact of sporting events that need to be considered. One of these is represented by first-round leakages. This work focuses on explaining first-round leakages in the economic impact of sporting events on small cities. Seeking to identify this type of leakage, we estimated the spatial distribution o...
Article
Purpose Studies that measure the economic impact of events usually disclose deterministic results. This situation implies a methodological problem that compromises the veracity of the estimates. This aspect is particularly relevant in the field of sports tourism. For these reasons, this study aims to empirically analyse the estimate of the initial...
Article
Full-text available
O norte de Portugal e a Galiza são duas regiões próximas, de diferentes países, com alto potencial de cooperação e criação de sinergias comuns entre os diversos setores empresariais. Nesse contexto, é essencial explorar mais profundamente os principais grupos de negócio que operam nessas duas regiões vizinhas com uma base estratégica e instituciona...
Article
Purpose The organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the s...
Article
Some cities strategically plan multiple small and medium-size sport events on different dates in their annual calendar of activities and avoid focusing on a single event of great magnitude. This is how the concept of a sport-event portfolio arises. This article aims to present a method to quantify the injection of sports-tourism money into a city f...
Chapter
Sport events have become a key element in revitalizing tourism and a valuable instrument for city marketing managers. This is true not only for mega-events but also for medium and small-size events. This chapter focuses on two editions of the same sport event as an example of how it can be used for these purposes. The authors have chosen the Spanis...
Article
Full-text available
This article analyses the determinants of attendees’ tourism spending at professional basketball matches during the 2012/2013 season. For this purpose, it applies a linear quantile regression and considers the effect of specific sports event variables which have rarely been assessed in this type of study. Empirical results confirm that the determin...
Article
Full-text available
The study of the economic impact on the sport as a scientific discipline was born for the identification of the economic benefits of major sports events. Its evolution has led to broader approaches. It has been applied to the study not only of the economic aspect but also the intangible effects in both large and small events, in facilities and fran...
Technical Report
En el presente documento se lleva a cabo un análisis comparativo del impacto económico del Rallye de Ourense en sus 42ª, 43ª y 44ª ediciones. El informe muestra la evolución de la repercusión económica que ha tenido el evento sobre la ciudad de Ourense en el periodo analizado. Además se observa la consistencia de los resultados tanto en el impacto...
Article
Full-text available
p>El presente artículo surge con el objetivo de analizar los efectos de la celebración de un evento deportivo en una localidad. En concreto, se presta atención al impacto económico de la celebración en el municipio de Pontevedra del XXI Campeonato de España “Open” de Invierno de Natación Master de Natación en febrero de 2015. Paralelamente se anali...
Article
Full-text available
The need to identify the economic benefits of major sporting events gave rise to the study of the economic impact of sports as a scientific discipline which currently encompasses broad approaches that not only study the economic aspect of sports but also analyze the facilities, franchises, intangible effects, and large and small sporting events. Us...
Conference Paper
Full-text available
El deporte ha adquirido gran importancia en la sociedad, aportando múltiples beneficios que van desde el ámbito de la salud física y psíquica hasta la integración o la educación. Paralelamente, el ámbito económico y empresarial ha experimentado un notable crecimiento, definiéndose de este modo la industria del deporte. En este sentido las regiones...
Conference Paper
Full-text available
The introduction of sports activities in the tourist sector has expanded and diversified touristic offers and has given these offers a distinct character. Among all the activities that make up sports tourism, sports events have been increasingly used to promote the venues where they take place. Sports events offer the opportunity to promote the des...
Article
1. Introduction – 2. Economic dimensions of sport: characterization and components – 3. Strategic planning of the economic dimension of sport – 4. Conclusions – References
Article
La realización de eventos deportivos se ha generalizado a nivel mundial. Junto a los efectos sobre la práctica deportiva y la imagen de países y equipos, ha ido adquiriendo cada vez mayor importancia la valoración económica de los mismos. No obstante, numerosos artículos en la literatura especializada alertan sobre resultados alejados de la realida...
Article
En este trabajo se aborda la complejidad de la evaluación y análisis de los flujos económicos generados por los eventos deportivos. Se destaca el conocimiento y análisis de las características de los eventos deportivos como conductores de impacto económico. Dicho análisis aporta información sobre aquellos aspectos que generan beneficios y hay que e...
Article
Full-text available
This paper addresses the complexity of the assessment and analysis of the economic flows generated by sporting events. It stands out the knowledge and analysis of the characteristics of sporting events as drivers of economic impact. This analysis provides information on those aspects that generate profit and can be exploited, and those that are not...
Technical Report
Full-text available
En el presente informe se refleja un resumen del análisis del impacto económico y social de la 43ª edición del Rally de Ourense. A pesar de su larga historia, el análisis de su impacto económico es un hecho novedoso. Se estudian los efectos positivos y negativos que la organización de dicho evento reporta para la ciudad de Ourense y, además, se des...

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