Jessica D. Ulrich-Schad

Utah State University | USU · Department of Sociology, Social Work and Anthropology

A growing body of research has examined farmers’ increasing economic challenges in the United States and the new models adopted to help them increase profit, remain in business, and achieve agricultural sustainability. However, the entrepreneurial strategies that Western Corn (Zea mays) Belt farmers use to overcome economic challenges and achieve a...

Both agricultural lands and the role of crop advisors remain comparatively understudied in the Intermountain West (IMW) when it comes to the topic of soil health. Data from a survey of crop advisors in Utah is used to understand current and future soil health work in the region. Not all crop advisors engage in soil health work, but more are discuss...

A growing body of research has examined farmers' increasing economic challenges in the United States and the new models adopted to increase profit, remain in business, and achieve agricultural sustainability. However, the entrepreneurial strategies that western corn (Zea mays) belt farmers use to overcome economic challenges and achieve agricultura...

Existing literature on the intersection of environmental sociology (ES) and natural resource sociology (NRS) suggests that a better understanding of the diverse perceptions, experiences, and practices of individual researchers in these subfields are informative in understanding the trajectory of environmental and natural resource sociologies includ...

The government and stakeholders in the US agricultural sector promote conservation farming practices, but voluntary adoption is still a challenge among agricultural producers at the farm level. This paper aims to investigate the factors that influence the adoption of conservation tillage (CT) among producers in eastern and central South Dakota. A m...

This research brief uses representative statewide survey data from the 2023 Utah People and Environment Poll (UPEP) to understand how Utah residents consider themselves vulnerable to climate change, how prepared they think they are for climate change, and if they believe they need to plan or prepare for climate change.

Introduction Since its emergence in December 2019, COVID-19 has caused millions of deaths worldwide. While vaccines are largely available in most places, including the United States (U.S.), vaccine uptake is lower than is desirable from a public health perspective. Objective The objective of this paper is to examine belief in vaccine myths, includ...

The criticalness of soil health to agricultural production and conservation has been well documented in certain areas of the US and among certain farmers. Yet, other agricultural lands and producers in the US remain largely understudied in regards to soil health, particularly agricultural production systems in the Intermountain West. Using results...

While sense of place (SOP) has been used in amenity landscapes to understand pro-environmental behavior, in working landscapes, SOP has not been a valid or reliable predictor for explaining conservation behavior. In this paper, we advance theory on SOP in working landscapes by assessing the relationship between several new and modified sense of pla...

Extreme weather events have cost lives and financial losses across the United States. Moreover, they are expected to increase in frequency, and this will exacerbate their impact on vulnerable sectors such as agriculture. But how farmers could adapt to extreme weather events by adopting different conservation practices has received slight attention...

While conservation practices promote soil health and reduce the negative environmental effects from agricultural production, their adoption rates are generally low. To facilitate farmer adoption, we carried out a survey to identify potential challenges faced by farmers regarding conservation tillage and cover crop adoption in the western margin of...

Co-production of knowledge (through project design or research) is viewed as an effective approach to solving environmental problems, which may also increase community adaptive capacity in the face of climate change. However, the reality is that little is known about long-term impacts of co-production on researchers, communities, and outputs. We qu...

This article explores the outcomes of using community-engaged learning in a sustainability-focused social sciences research course titled Methods of Social Research. The integrated components of the course were designed to teach students about the research process while addressing sustainability issues at Utah State University. Throughout the cours...

While non-operating agricultural and absentee forest landowners across the U.S. and Europe are an important group of landowners, our understanding of them remains relatively limited. In this paper, we conduct a systematic literature review on these landowners to encapsulate a current lay of the land in terms of what we know about these landowners a...

Researchers need probability samples to collect representative survey data about the behaviors and attitudes of agricultural producers they study in relation to the natural resources that they manage, yet obtaining accurate and complete sampling frames is challenging. We extract data from a publication database to identify the most commonly used sa...

Nitrogen (N) fertilizer use has led to reductions in air and water quality but is essential for increasing crop production. Following the 4Rs of nutrient management (right: source, rate, timing, and placement), specifically following university N rate guidelines, proper urea fertilizer management, use of enhanced efficiency fertilizers, and splitti...

Rural residents in the United States do not always agree on local development priorities, yet understanding and accounting for their preferences is a step towards more effective and equitable community development. We use survey data spanning different types of rural Intermountain West communities to gauge residents' preference weights for economic...

Extreme weather events have cost lives and financial losses across the United States. Moreover, they are expected to increase in frequency, and this will exacerbate their impact on vulnerable sectors such as agriculture. But how farmers could adapt to extreme weather events by adopting different conservation practices has received slight attention...

Urban and agricultural communities are interdependent but often differ on approaches for improving water quality impaired by nutrient runoff waterbodies worldwide. Current water quality governance involves an overlapping array of policy tools implemented by governments, civil society organizations, and corporate supply chains. The choice of regulat...

This study uses location-specific data to investigate the role of spatially mediated peer effects in farmers' adoption of conservation agriculture practices. The literature has shown that farmers trust other farmers and one way to increase conservation practice adoption is through identifying feasible conservation practices in neighboring fields. E...

Residents of rural communities with histories of booms and busts in natural resource extraction often have divergent and simultaneously complex views on whether continued development of such industries is desirable. For instance, while many residents appreciate the economic benefits generated by these industries, some are also skeptical about disru...

To improve the economic and environmental sustainability of agriculture , information is needed on how to target research, teaching, and outreach programs. However, conducting survey research in general, and with agricultural producers specifically, is increasingly challenging given issues such as declining response rates and limited resources. Whi...

The Special Issue Community, Natural Resources, and Sustainability seeks to engage in an interdisciplinary and international dialogue on the interrelationships of society, natural resources, and sustainability at the community level. In addition to introducing the twelve research articles published in this collection, we provide an overview of the...

In this commentary, we highlight some of the strengths of the bibliometric analysis conducted by Qin et al. that examines the relationships between environmental and natural resource sociologies through citation networks, coauthorship, and keyword usage. We also suggest some ways that the analysis could be expanded or built upon, and ideas for furt...

Core Ideas Land use change models may overestimate the importance of commodity prices. Nebraska grasslands relative to total working lands decreased 1.7% from 2006 to 2014. South Dakota grasslands relative to total working lands decreased 3% from 2006 to 2014. In 2012, 84,900 km² of grassland suitable for crops remained as grasslands. Land stewards...

This paper presents the case of a voluntary watershed project that addressed the need for improving water quality by reducing agricultural nutrient loss. The Beargrass Creek Watershed Approach Project in Wabash County, Indiana aimed to demonstrate that it is possible to achieve ambitious water quality goals and maximize the effectiveness of conserv...

The sense of place (SOP) conceptual framework offers theoretical and empirical evidence that links peoples’ multifaceted connections to place(s) to their engagement in pro-environmental and conservation behaviors. The bulk of this research has focused on peoples’ connection to high-amenity places and landscapes. Recent research applies SOP in worki...

As Amish and Old Order and Conservative Mennonite (i.e., Plain) farmers increase their presence in the agricultural sector, it is crucial for public sector agricultural professionals to effectively work with them to mediate nonpoint source pollution and address issues like the hypoxic zone in the Gulf of Mexico. However, there is a dearth of resear...

For more than 100 years, demonstrations have been used by university extension programs and other conservation professionals to increase knowledge, awareness, and adoption of agricultural practices and technologies. However, there has been no systematic, empirical examination of the effect demonstrations have on adoption of agricultural innovations...

Using interview and survey data, we argue there are three types of places in the rural United States, and that their social and economic conditions help us understand emerging political trends, including the rural support for Donald Trump. More rural votes were cast for the Republican presidential candidate in 2016 than in other recent elections, y...

This article presents a guide for understanding the purposes and appropriate uses of different measures of conservation behavior. While applicable across natural resource management contexts, we primarily draw upon agricultural conservation research to illustrate our points. Farmers are often of interest to researchers, program managers, extension...

This study provides a unique examination of Amish farmers’ awareness of water quality issues and their attitudes toward and use of agricultural conservation practices compared with small non-Amish farmers in Northeastern Indiana. There is minimal research about the conservation beliefs and behaviors of this growing and highly diverse ethnoreligious...

Effective nutrient management has the potential to be instrumental in reducing agricultural nonpoint source pollution. Relatively few agricultural producers, however, have voluntarily adopted nutrient management conservation practices, and many users do not follow each recommendation or implement practices on all of their applicable land. Most exis...

Development is contentious in high-amenity rural areas experiencing migration-driven population growth. While some residents welcome the associated economic, demographic, and social changes, others resist these changes. Using survey data, we examine the predictors of views on amenity-led development in rural recreation counties across the United St...

Water quality in the Midwestern United States is threatened as a result of agricultural runoff. Based on self-reported data from a survey of farmers in Indiana, we aim to provide a better understanding of how awareness of water quality problems, farm-as-business attitudes, and stewardship attitudes are related to each other and willingness to impro...

As part of the Community and Environment in Rural America (CERA) initiative, the Carsey Institute has been investigating broad trends between rural community types, including the education level of residents and their parents. Since 2007, Carsey researchers have conducted over 17,000 telephone surveys with randomly selected adult Americans from twe...

There is evidence that cover crops can bring both environmental and yield benefits to a farm operation, yet according to the USDA's Census of Agriculture, in 2012 less than 5% of the nation's total row crop land was planted to cover crops. In 2014, the Sustainable Agriculture Research and Education Program (SARE) and the Conservation Technology Inf...

Nonpoint source pollution is recognized as one of the greatest threats to water quality in the United States. Outreach is one tool that can be used to help increase public awareness and motivate action towards addressing water issues. In order to create effective outreach, we must understand public perceptions of water quality, perceived barriers t...

Natural and recreational amenities have played an important role in drawing migrants to rural areas in the USA over the past 40 years. However, less is known about the independent role of desirable recreational amenities in recent migration patterns, whether these patterns vary by age, and how the most recent economic recession affected them. I fin...

Background New media changes the dissemination of public health information and misinformation. During a guest appearance on the Today Show, US Representative Michele Bachmann claimed that human papillomavirus (HPV) vaccines could cause “mental retardation”. Objective The purpose of this study is to explore how new media influences the type of publ...

Community-based participatory research (CBPR) has furthered our understanding of the working principles required for academic-community partnerships to address persistent public health problems. However, little is known about how effective these partnerships have been in eliminating or reducing community-based public health issues. To contribute to...

Many rural areas of the United States are experiencing population decline due to out-migration. However, others—especially those places rich in natural amenities and recreational opportunities—are attracting new residents and losing less of their native population. In this article we investigate the predictors of rural Americans' migration intentio...

As we embark on reforming the U.S. healthcare system, population-based healthcare is becoming even more important, and epidemiology is the basic science we will use to evaluate our effectiveness. Although recent research has shown that most undergraduate and graduate programs in health administration teach epidemiology courses in their curricula, t...

Objectives We analyze patterns in environmental views of Gulf Coast residents, in the wake of the 2010 oil spill. To what extent do spill‐related and other environmental views vary with individual characteristics, personal experience with the spill, or characteristics of place? Methods About 2,000 residents of selected coastal regions in Louisiana...

Community-based participatory research has furthered our understanding of the working principles required for academic-community partnerships to address persistent public health problems. However, little is known about how effective these academic-community partnerships have been in eliminating or reducing community-based public health issues. To a...

The 2010 British Petroleum (BP) Deepwater Horizon oil spill highlighted long-standing questions about energy exploration and its social and environmental implications. Sociologists studying environmental disasters have documented the social impacts resulting from these events and dissatisfaction with government and industry responses. In this paper...

As part of the Community and Environment in Rural America (CERA) project, researchers at the Carsey Institute surveyed 1,541 residents of the ten boroughs and unincorporated census areas in Southeast Alaska to better understand social and environmental change in the region and their implications for Alaskan community and families. The authors of th...

Carsey researchers surveyed over two thousand residents of the Gulf Coast following the BP Deepwater Horizon oil rig explosion in 2010 to analyze their perception of the spill. Nearly one-half of all Gulf Coast residents perceived damage to the environment and wildlife as the most serious result of the oil spill. Perceptions regarding the impact of...

This brief uses data from the 2008, 2009, and 2010 American Community Survey to document changes in rates of children’s health insurance, between private and public. The authors report that, nationally, private health insurance for children decreased by just under 2 percentage points, while public health insurance increased by nearly 3 percentage p...

Like much of rural America, Southeast Alaska is confronting the social implications of both population declines and the downturn in natural resource-based industries. Although many residents have chosen to leave Alaska in the last decade, the majority have stayed. Strong social cohesion and intimate ties to the natural amenities of the region are w...

In May and June of 2007, Carsey Institute researchers surveyed 1,000 randomly selected respondents from Kentucky’s Harlan and Letcher counties, and between November 2010 and January 2011, they returned to survey 1,020 different randomly selected respondents from the same counties. These two Kentucky counties provide a snapshot of perceptions of com...