Jessica Lichy

• MBA & PhD and post-doctoral HDR
• Visiting Professor at University of Sunderland

Située à l’intersection du monde universitaire et de l’esprit d’entreprise, cette étude examine l’impact du contexte culturel sur le développement de l’esprit entrepreneurial au cours du doctorat. L’objectif est de déterminer comment les facteurs contextuels au niveau macro peuvent déclencher une activité entrepreneuriale au niveau micro – et comme...

This article examines how tattoos are challenging and renegotiating social norms in the French workplace—from hiring to everyday work life—and the role of social media technology. The workplace reflects the complex interplay of relational and social processes that form societal attitudes. France remains a highly conservative and centralized nationa...

This study explores how cultural context influences the work practices of millennial entrepreneurs in Russia, Latvia, Lithuania and Kazakhstan. Using theories of culture and planned behaviour, interviews were conducted to address the research question: “How does cultural context influence millennial entrepreneurs’ work practices in Russia, Latvia,...

Based on a survey (n=350) in luxury hotels, this paper develops an explanatory model of the impact of hospitality on behavioural loyalty. Set in Tunisia, the findings show that brand loyalty and proselytism are influenced by hospitality through customer satisfaction and brand attachment. The study is relevant for hoteliers developing a marketing st...

À l’ère de la permacrise, les entreprises et notre société continuent d’être marquées par un niveau élevé d’incertitude, de fragilité et d’imprévisibilité. Dans ce contexte, le présent papier propose une analyse de la manière dont les responsables du secteur de l’industrie alimentaire britannique font face à une succession de défis provoqués par la...

Purpose The purpose of this study is to draw from sustainable social innovation theory and the Consumer styles inventory (CSI) instrument to examine secondhand clothing consumption habits for Russia. The secondhand market is the logical outcome of efforts to adopt resale as a facet of sustainable social innovation, with which to drive sustainable d...

Recognising that managers need to be able to interpret consumer trends and apply those insights to the company, the aim of this study is to identify and explain pro-environmental behaviour among Gen Z/post-Millennials during the Covid-19 pandemic, then develop psychographic segmentation that explains their consumption, and reveals obstacles to clea...

The effective management of human resources is a central issue for many companies, particularly small-to-medium sized enterprises (SMEs) in Industry, which often lack a designated HR function. Usually, the HR function and management of HR falls upon the manager, who faces diverse issues that can hinder innovating or implementing a more efficient sy...

Cette recherche aborde le problème du manque de recherches comparatives sur la consommation des réseaux sociaux et le comportement des internautes dans les “BRIC” (Brésil-Russie-Inde-Chine). Des données sont recueillies auprès d’individus à l’aide d’une enquête et d’entretiens afin d’identifier les différents types de comportement des internautes,...

This paper draws from sociomateriality in explaining how digital user behavior may be shaped by private, individual users of the internet (“netizens”), and how this behavior can be understood as an enactment between social and technological agency. Based on observation of, and interviews with, netizens in a large city in China, we suggest how the d...

Hashtag Women’s rights: the case of #BalanceTonPorc This paper examines the impact of the #BalanceTonPorc movement on women who have experienced harassment in the workplace. Results show an interest in this movement, despite the difficulty of transforming it into commitments/actions in everyday life. While the victims interviewed said that they app...

This study sets out to contextualise the use of Business Model (BM) tools in start-ups. While the BM concept is no longer an emerging field, there is misalignment between the scholarly business literature and business practice. This may be one of the reasons why it is not being used by start-up owners. By undertaking a review of how BM tools are cu...

As restaurants and other non-essential businesses shut down to halt the spread of COVID-19, food-trucks adapted their business model, taking advantage of lower overheads and the ability to be mobile, to provide a response to the spike in demand for ready-made food. Set in France, this study identifies how food-trucks harnessed technology to support...

Technological change is a feature of contemporary life encompassing interactivity, collaboration and, above all, real-time content sharing and live streaming. The COVID-19 pandemic has introduced new dynamics in relation to digitisation and technology usage. Within organisations, these changes have been swift and profound, leading to online meeting...

Social media (SM) platforms are frequently used by pre‐teen (8‐12‐year old) consumers for curating their self‐identity, developing social relationships and for learning. This paper identifies the building blocks that drive pre‐teen SM engagement. We use the Gioia method to analyse interview data collected from 32 pre‐teens and parents, in France. F...

Technological change is a feature of contemporary life encompassing interactivity, collaboration and, above all, real-time content sharing and livestreaming. The COVID-19 pandemic has introduced new dynamics in relation to digitisation and technology usage. Within organizations, these changes have been swift and profound, leading to online meetings...

Set in a French higher education context, this paper contributes to the knowledge management literature by arguing that the digital transformation of knowledge transfer via distance learning includes negative outcomes, in addition to many benefits. Based on quantitative and qualitative data, via an online survey from learners and instructors, our f...

This article highlights the role of social media in the context of global consumer culture by showing consumers' perceptions regarding social influence, social networks, cultural novelty and economic rewards. If focuses on the mediating role of social media in the acculturation to the global consumer culture (AGCC). This article develops and tests...

This storyboard gives an indication of how easy it is for hackers to usurp identity and take over a business account on Facebook and Instagram, with no opposition from the social media organisations.

A debate around the dynamics of cultural influence in the global online business world.

This study compares the usage of Social Networking Sites (SNS) in two non-Anglophone settings. A longitudinal mixed-method approach was designed to gather data face-to-face with Gen Y and Gen Z participants in Lyon (France) and St Petersburg (Russia) between 2011 and 2018, by means of survey, forum and focus groups. The initial differences observed...

"Putting the social back in society"

This study compares the usage of Social Networking Sites (SNS) in two non-Anglophone settings. A longitudinal mixed-method approach was designed to gather data face-to-face with Gen Y and Gen Z participants in Lyon (France) and St Petersburg (Russia) between 2011 and 2018, by means of survey, forum and focus groups. The initial differences observed...

This is an opinion piece, which reflects on the ups and down of shifting to online delivery during lockdown in France.

Considerable time and resources are invested into developing digital services with the intention of cost-effectively improving quality of life for end users. While diffusion and adoption of Internet technologies is a common occurrence in developed nations, economies in transition experience digital innovation in a different way, which cannot be ful...

International mobility is a proven methodology that has been leveraged to promote international learning and engagement. The COVID-19 pandemic has sparked renewed commitment across higher education institutions (HEIs) to foster global awareness and develop the intercultural skills needed to live and work successfully in a globally interconnected wo...

An overview to introduce the concept of cultural difference in business and society, from the perspective of the end user (consumer).

Technology forecasting is a preliminary step in understanding social change. The response to COVID-19 will affect retailers and customers for years to come, forcing changes to interactions between individuals and technology. Innovative technologies that interrelate social and technological factors merit a re-examination, to explain the impact on co...

An overview of user innovation in China's digital ecosystem.

Managing ICT consumption

This study approach is designed to help Chinese learners adopt a research philosophy for undertaking an Executive MBA.

Summary of key works by François Dubet

Research into digital, post PhD

Gérer la consommation pour un monde plus propre ... mais qu'est-ce que j'y gagne ? Résumé Partant du principe que les managers doivent être capables d'interpréter les évolutions de la consommation et d'appliquer ces connaissances à l'entreprise, l'objectif de cette étude est d'identifier et d'expliquer le comportement pro-environnemental des Généra...

Over recent decades, the internet has emerged as a widely used e-commerce tool for information searching and decision-making concerning consumer goods and services. With regard to B2C consumers, greater access to information has generated significant competitive advantage for firms that operate in the global marketplace. Recognising the knowledge-i...

This study compares the usage of Social Networking Sites (SNS) in two non-Anglophone settings. A longitudinal mixed-method approach was designed to gather data face-to-face with Gen Y and Gen Z participants in Lyon (France) and St Petersburg (Russia) between 2011 and 2018, by means of survey, forum and focus groups. The initial differences observed...

Purpose: To advance theory on digitalisation in marketing in the MENA region, this paper investigates how the use of social technologies enable women-led micro-enterprises in Lebanon. Design/methodology/approach: A two-phase online method accommodated the novel context of the research, consisting of a panel of specialised business journalists follo...

Purpose The purpose of this paper is to extend understanding of marketing in MENA by investigating how women entrepreneurs use social networking sites (SNS) in marketing their businesses in Lebanon. Design/methodology/approach To address contextual issues arising from research in this region, this study consists of a two-phase research design of,...

Objectif : Le but de l'étude est d'étendre la compréhension du marketing dans la région MENA en examinant comment les femmes entrepreneuses au Liban utilisent les réseaux sociaux (SNS) pour promouvoir et commercialiser leurs entreprises. Conception / méthodologie / approche : Pour répondre aux problèmes contextuels découlant de la recherche dans ce...

Studies of international mobility have often focused on the motivations, benefits and barriers, overlooking the impact on entrepreneurship. This paper fills the gap in literature by putting forward a study of how the international student experience, via programmes such as Erasmus+ and Study Abroad can act as a trigger for developing an entrepreneu...

Cross-cultural insights in to student entrepreneurship

Set at the intersection of 'academia' and 'entrepreneurship', this study examines the impact of cultural context (in the broadest sense of the term) upon developing a start-up during the PhD journey. The focus is on ascertaining the extent to which cultural context may trigger activity related to entrepreneurship and how this is managed during the...

Distribution électronique Cairn.info pour EMS Editions. © EMS Editions. Tous droits réservés pour tous pays. Les entreprises qui comprennent et réagissent à l'évolution des besoins et des habitudes des consommateurs sortiront renforcées de la crise de la Covid-19 Jessica LICHY, Professeure, IDRAC Business School, Lyon En ligne et hors ligne, la pan...

Focusing on Gen X employees in France, the aim of this paper is to identify the factors that drive the BYOD (Bring Your Own Device) phenomenon and to outline managerial implications. A 3-step approach comprising: focus groups, online survey and interactive seminar. Our results reveal a number of factors that are driving BYOD professional usage amon...

Current marketing discourse – including notions of the global village and international subcultures - would lead us to believe that consumers procure and consume an abundance of products from different countries. Similar food products can now be bought almost anywhere in the world thanks to the global expansion of food markets and transnational mar...

Purpose As government funding continues to decrease, higher education (HE) providers are pressed to become autonomous in terms of managing resources and innovation. Many operate as small and medium-sized enterprises (SMEs), expanding business activities beyond borders by integrating programmes of International Academic Mobility (IAM). Such programm...

This paper is an early version of the pre-print for the journal "Question(s) de Management" https://revue-qdm.com/

Tracing the BYOD phenomenon among Gen X employees in France

L'utilisation de la créativité pour le mieux-être s'est considérablement développée au fil des ans et devient maintenant courante dans de nombreux contextes et milieux différents, comme les salles de classe, les lieux de travail, les hôpitaux, les hospices, les espaces communautaires, les festivals, et même les gouvernements. Les preuves de l'util...

Abstract This enquiry sets out to further our understanding of the nuances of information trustworthiness on Facebook, from a French user perspective, focusing on Gen Y and Z netizens and their interaction with online content for sourcing and sharing information. The findings suggest that while the majority of participants designated Facebook as t...

This study draws from concepts of socio-technical interaction to examine cross-cultural perceptions and usage of information and communication technologies (ICT). Set in the context of Continuing Professional Development (CPD) specialising in business skills, data were collected at two separate intervals in France and the UK, to observe the adoptio...

This study draws from concepts of socio-technical interaction to examine cross-cultural perceptions and usage of information and communication technologies (ICT), and to identify factors influencing the choice of ICT in knowledge dissemination. A further objective of the study is to ascertain the extent to which perception and usage can be attribut...

[DANS MON COURS] LA CLASSE FACEBOOK: POUR UN PARTAGE DES CONNAISSANCES SUR MESURE

This study looks at how the ski-chalet industry in France creates a unique customer experience. The ski-chalet holiday is a typically British phenomenon, involving the bundling of various components into an inclusive package of flights, transfer, board and lodging. Although it is widespread across French ski resorts, it is mainly frequented by Brit...

Purpose In the international graduate job market, education–job mismatches are affecting recruitment, and consequently efficiency. The purpose of this paper is to identify a widening gap in “global operating skills”, then put forward a structure for addressing the education–job mismatch, based on data gathered from higher education teachers and gra...

In this article, we examine the role of corporate governance for improving the perception of Merger & Acquisition (M&A) transactions in the high-tech sector. Based on a sample of transactions initiated by listed French firms, we analyse the impact of corporate governance on the short-term performance of acquisitions. We demonstrate that high-tech f...

This is the paper accepted for publishing by the Journal of Management Development 19.07.2019. Emerald allows authors to deposit their AAM under the Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0). To do this, the deposit must clearly state that the AAM is deposited under this licence and that any reuse is allo...

Over recent decades, the internet has emerged as a widely-used e-commerce tool for information searching and decision-making concerning consumer goods and services. Taking into account B2C consumers, greater access to information has generated significant competitive advantage for the firms that operate in the global marketplace. Recognizing the kn...

This study contributes to the literature on Big Data and, specifically, the barriers that prevent micro-firms (fewer than 10 employees) from integrating digital solutions, in the context of the French traditional restaurant sector. Using focus group interviews followed by survey methodology, the authors examine the perception and usage of Big Data,...

This book explores a number of pre-COVID aspect of international business. The chapters of this book are drawn from studies presented at an international conference held in Zhejiang Business College (Hangzhou, China), organised in collaboration with IDRAC Business School (France). Aimed at scholars and practitioners, the book provides illustrations...

An overview of interview questions on the "bleisure experience"

Information and communication technologies (ICT) have radically transformed consumer behaviour by triggering a 'bottom up' evolution of values within society. Formerly taboo, tattoo consumption has recently been elevated to the status of conformity. The commoditization of tattoos has reached a digital tipping point where international celebrities,...

This enquiry traces emerging trends and patterns in language and communication, half a century after the inception of the Internet. Reflecting on rapid developments in information and communication technologies (ICT), our contribution adds to the literature on the broad impact of ICT on language and communication, with the intention of highlighting...

Britain’s scheduled exit from the European Union (‘Brexit’) has long-term ramifications for strategic marketing. Faced with new challenges and uncertainty, UK universities are increasingly looking beyond EU borders to recruit international students. In this context, we draw upon country-of-origin theory to categorise the factors that influence non-...

Cross-cultural management research has consistently employed a number of well-cited frameworks that categorize organizational behavior within national contexts. While popular, these frameworks have also been subjected to well-received critiques identifying their weaknesses. This article develops the field by questioning the assumptions of such fram...

The theme of motivation in travel and tourism research has been largely dominated by a leisure focus and has consequently failed to reflect the changing landscape of business travel. This paper focusses on exploring the motivations of different types of 'bleisure travelers': individuals who combine leisure with professional business obligations whe...

Purpose In today’s global economy, high in talent but low in growth, the capability and skills mismatch between the output of universities and the demands of business has escalated to a worrying extent for graduates. Increasingly, university students are considering alternatives to a lifetime of employment, including their own start-up, and becomi...

The continuing forces of globalisation have greatly increased the mobility of people living and working outside their country of origin. Human migration is the physical movement by individuals from one area to another. International mobility can be voluntary or forced, but normally a combination of factors lead to an individual's decision to migrat...

The extent to which Big Data technologies are integrated into a society is a reflection of national progress, showcasing political and economic modernity. In the data-driven world, individuals are required to divulge private and financial information in order to ‘consume’ the Internet. While sharing information is a tolerated yet undesirable facet...

This study focuses on the Internet user behaviour of young people, at a time when information and communication technologies (ICT) are rapidly transforming how individuals behave and interact in the online environment. The intention is to put forward a snapshot of contemporary Internet user behaviour, with reference to social networking, and thus p...