Jessica Gerard

Université Grenoble Alpes

Frugality as a way of consumer behavior to avoid over-consumption and to favor minimalism or moderation in spending, prudent consumption, in order to save the Planet and survive different kind of crises becomes more and more popular field to study. Despite treating frugality in many different contexts, there are rare studies focusing on the fruga...

Thaler and Sunstein (2008) propose to encourage the implementation of public policies, particularly in the field of environment, based on nudges. Nudges aim to steer choices in specific directions by modifying individual's decision frameworks (Thaler and Sunstein, 2008). The mobilization of nudges by public authorities and companies is thus growing...

Website design and employer branding have long been studied, although these have rarely been researched in SMEs context. This article aims to provide a better understanding of how SMEs use their website to attract applicants. We elaborated a typology of SMEs’ website design using virtual hospitality to assess the form and the employer brand to eval...

Ces dernières années, l’emploi des nudges (ou « coup de pouce ») par les organisations s’est largement démocratisé. L’objectif est d’inciter les individus à adopter, en douceur, un comportement spécifique. Les effets des nudges semblent ouvrir d’encourageantes perspectives tant dans le domaine social qu’environnemental. Les travaux sur le sujet por...

In most retail environments, customers can handle products. However, the downside of this freedom to touch products is product contamination. The objectives of this paper are threefold: (a) to examine the effects of contamination cues (tangible vs. intangible) on consumer responses; (b) to show the mediating role of contamination, disgust, and ment...

Les organisations doivent faire face à la gestion d’enjeux environnementaux notamment liés à la réduction du gaspillage ou encore à la valorisation des déchets. Si de nombreuses campagnes de sensibilisation existent, les résultats mitigés de ces dernières invitent les organisations à se tourner vers de nouvelles solutions. L’un des leviers peut rés...

CAHIER DE RECHERCHES n° 2012-05 E3