Jessica R Braunstein-Minkove

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Verified

Jessica verified their affiliation via an institutional email.

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• PhD
• Professor (Associate) at Towson University

Due to increased industry demands for specialized experience, students and sport industry professionals alike often feel stifled during the job search process. As a result, practices have been absorbed into the curriculum to provide this link to future employability, with a distinct focus on internships. Therefore, if we seek to create a diverse wo...

Purpose Despite the use of plagiarism-checking software and current ethical guidelines in sport management journals, raising awareness of ethical concerns and potential risks of artificial intelligence (AI) applications is necessary. This paper discusses how AI affects ethical research and publishing and provides guidelines for sport management sch...

The intention of this special issue of Sports Innovation Journal is to support academic discourse regarding engaged learning practices in sport, tourism, and live entertainment education. As a result, this work encourages thought and dialogue related to innovative practices, academic investigation, and conversations around both theory and practice...

Sport management programs have a long history of incorporating experiential learning practices into curricula for the purpose of cultivating students’ practical competencies, both applied and transferable. However, research considering the concept (and value) of transferable skills in sport management education is notably absent. Therefore, the pur...

Professional sport teams design various strategies to target different market segments, with female sport consumers at the forefront of current practices. In addition to demographic targeting, the notion of the lifecycle segmentation approach highlights the potential impact of sport consumers’ changing needs through various stages in their life. Fo...

Given the current culture and climate on college campuses, it is imperative that all students have the opportunity to participate in deep learning experiences, impacting their time on campus and preparing them for their impending transition into the workforce. While high impact practices (HIPs) are readily available, and encouraged, to the majority...

Purpose This paper aims to determine if single-item (SI) needs' and values' measures have similar reliability and validity values to multi-item (MI) measures of the same constructs and thus could be substituted by sport marketers to predict internal motivating aspects of sport consumer attitudes and behavior. In addition, the authors wish to determ...

Relational perspectives have influenced marketing theory and practice over the past 40 years, with a volume of relationship marketing (RM) research accumulating over this time. In sport management specifically, a number of RM research articles have been published since the late 1990s. Although an influx has been seen, a review of said literature in...

Building upon the self-concept research and the model of motivation process, this study was designed to explore the self-images desired by National Football League (NFL) fans and examine the impact of such desires on fan behavior. Through three research phases, this study revealed the factor structure of fans’ desired self-image in NFL team fanship...

The case presents a challenging decision that the new Fédération Internationale de Football Association (FIFA) President faced with the Qatar 2022 World Cup. Specifically, the issues surround the agreement that the President signed a year after his election with Qatar Airways and the allegations made against the 2022 World Cup host country, Qatar,...

This study explored the practices and strategies of ambush marketing via social media (SM) during the 2014 Sochi, 2016 Rio, and 2018 PyeongChang Olympic Games. An observational netnography method was adopted to investigate direct industry competitors’ (of the Olympic sponsors) use of SM for the purpose of ambush marketing during the 2014, 2016, and...

Sport executives concerned with maximizing ticket sales often explore different communication channels to reach potential consumers. Advertising and selling discounted tickets through daily deals (e.g., Groupon and Living Social) is an increasingly popular method, yet there is little research on the extent to which sport organizations are using dai...

Experiential learning has become a driving force of universities around the world, and is a crucial part of many sport management programs. This is particularly true given the competitive nature of the field and the rapid changes the industry continuously faces. This work seeks to reexamine the sport management curricula to ensure a progression and...

Athlete endorsers' transgressions pose a dilemma for loyal fans who have established emotional attachments toward the individual. However, little is known regarding how fans maintain their support for the wrongdoer. Drawing on moral psychology and social identity theory, the current study proposes and examines a conceptual model incorporating athle...

Academic programs must constantly evolve in order to ensure that students are best prepared for success in internships and subsequent postcollegiate endeavors within the dynamic, rapidly changing sport industry. Based upon qualitative research, this work assesses and recommends areas of development in sport management curricula using internal and e...

The purpose of our study was to test whether team identification moderated the relationship between vicarious achievement and basking in reflected glory (BIRGing) or cutting off reflected failure (CORFing). In addition, we compared the moderated models to models that indicate that team identification mediates the relationship between need for vicar...

Purpose As a fixture in the mainstream media landscape, athletes, coaches, and sport celebrities are regularly used to promote products from sports equipment to high‐end watches. With an intrinsic connection between athlete endorsers and sport‐related products, it is the use of these endorsers to promote non‐sport products that raises questions abo...

This paper expands upon existing sports sponsorship 'match-up' research by offering an interview-driven, empirically-grounded, 'thick' description of the decision-making processes of sports organisations in developing athlete-sponsor-team relationships. By focusing on a particular NASCAR (The National Association for Stock Car Auto Racing) organisa...

Most professional sports engage in pre-season training and competition, and many international events are preceded by periods of pre-event training and competition. There is often a fan market for such training and competition. Market interest in pre-season training and competition is studied here in the context of Major League Baseball's spring tr...

The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star power factors (Professional Trustworthiness, Likeable Personality, Athletic Expertise, Social Attractiveness and Characteristic Style) were positively (p < .05) predictive...