Jerum Kilumile

Jerum Kilumile
Mzumbe University (MU) · Marketing and Entrepreneurship

Msc Marketing

About

2
Publications
327
Reads
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3
Citations
Introduction
Jerum Kilumile Works with School of Business (SoB) at Mzumbe University located in Morogoro-Tanzania as an assistant lecturer where he has been teaching a number of courses including Strategic Business Management, Marketing Information Systems, E-marketing and other Marketing courses. His research areas include: Digital BusinessTransfomation, Digital Marketing and Green Marketing.
Education
December 2016 - December 2018
University of Nairobi
Field of study
  • Marketing
November 2011 - July 2014
Mzumbe University (MU)
Field of study
  • Business Administration

Publications

Publications (2)
Article
Green Marketing is among the contemporary issues in the field of Marketing. While many studies have been done in this field elsewhere, little studies have been conducted in Tanzania. Thus, this study aimed at identifying the level of green marketing adoption among agro-processing businesses in the context of Tanzania and studying the influence of b...
Article
The 21st century business environment is very dynamic, competitive and complex due to unpredictable changing consumer behaviour, savvy customers, globalization and the impact of technology in general. Organization managers are struggling to think and rethink of the best competitive marketing strategies that can help them to survive in the game. One...

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Projects

Project (1)