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Citations since 2017
3 Research Items
Jerum Kilumile Works with School of Business (SoB) at Mzumbe University located in Morogoro-Tanzania as an assistant lecturer where he has been teaching a number of courses including Strategic Business Management, Marketing Information Systems, E-marketing and other Marketing courses. His research areas include: Digital BusinessTransfomation, Digital Marketing and Green Marketing.
Skills and Expertise
The chief executive officer of Ruaha Farm (T) Ltd (Ruaha Farm), in Iringa, Tanzania, established his honey business, in 2012. The company's business model relied on the engagement and empowerment of neighboring communities of low-income beekeepers, creating mutually beneficial relationships with local beekeeping communities in the Iringa region. Th...
Green Marketing is among the contemporary issues in the field of Marketing. While many studies have been done in this field elsewhere, little studies have been conducted in Tanzania. Thus, this study aimed at identifying the level of green marketing adoption among agro-processing businesses in the context of Tanzania and studying the influence of b...
The 21st century business environment is very dynamic, competitive and complex due to unpredictable changing consumer behaviour, savvy customers, globalization and the impact of technology in general. Organization managers are struggling to think and rethink of the best competitive marketing strategies that can help them to survive in the game. One...