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Introduction
Publications
Publications (27)
With the fast technologies’ growth in the field of production, commercialization, and demand for audiovisual content, rivalry in the video-on-demand market has increased. Netflix is a platform that has international recognition due to its production level, marketing strategies, and alliances. Streaming companies in Ecuador make efforts intending to...
La comunicación en las organizaciones es un recurso al alza en un mundo globalizado, donde ya no es suficiente informar, sino que se debe procurar una comunicación eficaz que genere interacción con los públicos y que garantice la visibilidad de la acción o de la propia organización. La esencia de la comunicación organización, explica Túñez (2012),...
En el marco del Proyecto de Vinculación Comunicación para el Desarrollo Vinculado a las Organizaciones Sin Fines de Lucro de Ecuador, los estudiantes del Prácticum 3 trabajaron con las organizaciones sin fines de lucro, de la localidad donde viven, para contribuir al fortalecimiento la comunicación organizacional, colaborar en el desarrollo comunit...
El empleo de historias en la enseñanza tradicional supone una propuesta innovadora. Existen antecedentes de esta práctica pedagógica que enfatizan las cualidades de participación y creación de pensamiento crítico. Las historias locales evidencian las teorías y permiten a los alumnos conocer cómo los emprendedores responden a sus entornos. El propós...
Retos y más retos, son los que enfrentamos los gestores de comunicación en el tiempo actual cuando las marcas (empresas o personas) luchan por un espacio en la mente de las audiencias, consumidores – seguidores. El tema va más allá de una página web, una app, una solución digital o de la publicidad digital. La idea es que logremos alinear el objeti...
Diante de tantas alterações no ecossistema midiático, o mais importante a se fazer no campo acadêmico é promover um debate em busca de compreender, propor e planejar novos caminhos a seguir. Essa busca por respostas tem sido uma máxima nas diversas áreas do conhecimento, o que inclui as relações públicas e a comunicação estratégica.
Porém, um debat...
The university with the aim of maintaining a bidirectional communication takes advantage of the technological era, as a tool to strengthen not only its teaching-learning process, but also strategic communication at all levels: teacher-student, student-student, and university-student. The 2.0 university walks at the same time as the digital revoluti...
Much academic research is focused on the current situation of Ecuador with regard to journalism and media management after the application of the Communications Law. The media lynching and the subsequent liability, censorship, and policies to the professional practice, are the main topics of discussion. Grievances, complaints and the closure of med...
Traditional media (press, radio and television) in South America have better expectations
regarding the process of digital transition faced by communication companies and industries on a global
level. This hypothesis is contrasted by comparing two elements. First, the evolution trends of the media
sector in Latin America collected by sectorial data...
This research includes the study of Internet use and the social network Facebook in adolescents of Ecuador 2015. We worked with a sample of 30 educational level institutions in 13 cities of Ecuador, were performed 7542 surveys in the population under study were adolescents tenth year of basic education to the third year of high school (14–18 years)...
In this digital era, the efforts of the organizations to design a symmetrical and bidirectional model of relation and interest management with the public require the projection of a certain image and prestige as a result of the strategic planning of communication. However, this systemic perspective, where communication becomes a key cross-cutting t...
Introduction. This article presents the results of an analysis of the newsrooms of four Ecuadorian digital newspapers (El Universo, El Mercurio, El Diario and Crónica de la Tarde) in order to identify their news-production dynamics and professional practices. Method. The study is based on non-participatory observation and interviews with journalist...
Introducción: Se tomó como base primordial los perfiles de rutinas de producción de los ciberdiarios de Ecuador (El Universo, El Mercurio, El Diario y Crónica de la Tarde) para conocer la dinámica de trabajo y la práctica profesional de los periodistas en la recolección de la información. Metodología: Se utilizaron técnicas de observación no partic...
Capítulo sobre "La agenda temática digital de la prensa latinoamericana", fruto de investigación realizada conjuntamente entre Francisco Campos, Diana Rivera y Jenny Yaguache, de las Universidades de Santiago de Compostela en España y Técnica Particular de Loja en Ecuador
Los medios de comunicación son ante todo empresas y uno de sus objetivos es la rentabilidad de los capitales invertidos. Los diarios locales en iguales condiciones que los regionales y nacionales utilizan estrategias de comercialización, las mismas que deben estar correctamente mediadas a fin de que la publicidad no trastoque la parte informativa....
Public relations, advertising and marketing agencies contribute to the dynamism of the economy of Ecuador,
for which they make effective use of communication techniques to strengthen the image and reputation of
organizations towards their public. This research aims to determine the support that agencies provide to
the integral communication managem...
La escasez de información en relación a la situación de las empresas de comunicación de Ecuador, motivó al Departamento de Ciencias de la Comunicación de la Universidad Técnica Particular de Loja (UTPL) a desarrollar un mapeo de medios, comunicación, productoras, agencias de publicidad y relaciones públicas del país. La necesidad de disponer de un...
The lack of information about the media landscape in Ecuador has prompted the Department of Communication Sciences at the Private Technical University of Loja to map the country's media, production companies, and advertising and public relations agencies. The need for a database on communication issues is still latent in Ecuador. Some public and pr...
Resumen El presente artículo muestra el diagnóstico del estado de las Relaciones Públicas en Ecuador durante los últimos 10 años, tomando como base de estudio a la historia de la disciplina en Ecuador, su rol social, el crecimiento académico, el aporte estatal y las nuevas tendencias de la profesión surgidas por el cambio y la exigencia laboral mar...
This article provides information on a line of research rarely pursued in our local environment: the relationship between the media and the community, based on a study of a bilingual radio show (Spanish-Kichwa) and its target audience. The results consider elements such as public access and participation, and contribute information on other aspects...
This article provides information on a line of research rarely pursued in our local environment: the relationship between the media and the community, based on a study of a bilingual radio show (Spanish-Kichwa) and its target audience. The results consider elements such as public access and participation, and contribute information on other aspects...
This article provides information on a line of research rarely pursued in our local environment: the relationship between the media and the community, based on a study of a bilingual radio show (Spanish-Kichwa) and its target audience. The results consider elements such as public ac- cess and participation, and contribute information on other aspec...
