Jenny Lloyd

University of the West of England, Bristol | UWE Bristol · Bristol Business School

Political communication has never been as important as it is today. International conflict and a global economic crisis have left governments seeking to justify their actions and calm the fears of their citizens. This paper offers an account of an exploratory study into the process of political communication. Using a constructivist grounded theory...

For years there has been an ongoing debate as to the role and impact that ‘marketing’ has had on politics. Yet, it is the case that many of the concepts associated with the field of marketing have real relevance and have, in fact, been employed within the field of political campaigning for many decades. This is an empirical paper that focuses upon...

Over recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surrounding definition of the ‘product’ and the ‘marketing mix.’ It examines the varying definitions of t...