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Citations since 2017
4 Research Items
My name is Jennifer Santos and I'm a PhD Student at the University of Porto's Doctoral Programme, Information and Communication in Digital Platforms. I have a Bachelor’s Degree in Languages and Publishing (2014), specializing in English, French and Portuguese and a Master’s Degree in Multimedia Communication (2016), directed to Digital Audiovisual. My fields of interest are: Information and Communication Technologies, Health, Sports, Marketing & Advertising and Psychology & Sports Psychology. I'm currently working on my PhD Thesis that focuses on "Online Sports Brand Communities and their Influence in the Physical Activity of Higher Education Students".
This paper explores body representation in social media and discusses the possible outcomes of those campaigns on individuals’ body satisfaction and consequential behaviors. More explicitly, it approaches body satisfaction triggers within media trends among the male audience. This is achieved by reporting past literature associated with male body r...
This paper identifies a set of criteria associated with intelligent personal assistant (IPAs) to develop a framework for advantageous integration of IPAs in mobile apps for healthy lifestyle promotion. In other words, the goal is to consider the prospective attributes of integrating IPA in mobile apps to encourage online user interaction, prospecti...
This paper explores the concept and employment of gamification in mobile applications and analyzes its potential in healthy lifestyle motivation. More explicitly, the objective of this study is to idealize a gamification strategy for a health management mobile app to encourage healthy lifestyle behaviors in higher education students. This was asses...
The aim of this work is to enlighten on the information and communication aspects of healthy lifestyle promotion in digital platforms. More explicitly, the objective is to explore communicational features in digital platforms and the interaction of its users in order to captivate the users’ attention and motivate them into making lifestyle changes....
The purpose of this research is to evaluate how audiovisual sports advertising influences the self-perception and the socio-cultural perception of sedentary individuals. The goal is to understand the effect of the marketing strategies used by sports industry's brands in order to create more effective audiovisual sports advertising. This research ex...
The purpose of this research is to evaluate how audiovisual sports advertising alters the self-perception and the socio-cultural perception of sedentary individuals. The objective is to understand the effect of the marketing strategies used by sports industry’s brands in order to create more effective audiovisual sports advertising. This research i...
The research aim of this work programme is to enlighten on the effects of long-term exposure to Online Sport Brand Communities (OSBCs), in Higher Education students of the Central Region of Portugal. More explicitly, we aim to understand if the exposure to OSBCs can positively impact its members’ physical activity levels and a more positive lifestyle, on a pivotal moment of their lives — the transition from adolescence to adulthood. The research design is based on a three-year cohort study, using a mixed methods research strategy and multi-stage cluster sampling, from the moment students enter a 1st Cycle Higher Education program to its last year. Considering that physical activity is responsible for the reduction of numerous diseases, its promotion is fundamental. An online platform, created in the shape of a brand community using the principles of user-centered design, will be a crucial and innovative instrument to evaluate the promotion of physical activity and healthy behaviors that can reach a high number of users at reduced costs. The contribution of this research is the conception of a set of guidelines with effective actions to be applied by organizations and institutions—such as governmental cabinets, city councils, scholar institutions, and public-private partnerships with brands and sport brand communities. This will allow the promotion of physical activity while attempting to minimize an already identified national health problem.