Jennifer K. Lynes

• PhD
• Managing Director at University of Waterloo

Purpose University students are a unique population with great potential to adopt eating habits that promote positive human and planetary health outcomes. The purpose of this study is to illustrate the current perceptions of sustainable eating behaviours among the students and to examine the determinants of sustainable eating behaviours. Design/me...

Purpose The purpose of this research is to (1) identify factors affecting food choices of young adults in Canada based on environmental perceptions, personal and behavioral factors as determinants of eating behaviors; (2) segment Canadian young adults based on the importance of the identified factors in their food choices. Design/methodology/appro...

Background Social marketing successes are relatively well-documented, but mistakes and failures in the field are not. When mistakes and failures are reported, they are usually on an ad hoc basis, as opposed to a systematic gathering of evidence. This paper is the second half of a two-part research study that aims to understand the perceptions of so...

Background Community-based social marketing (CBSM) offers a pragmatic five-step approach to developing a program that fosters sustainable behaviour. However, how the CBSM theoretical framework has been implemented into practice remains largely under-evaluated. To help address this gap, Lynes et al. developed 21 benchmarks to assess CBSM programs. T...

Background The work of social marketers and the environment in which they work is complex, which inevitably results in mistakes being made and sometimes, the failure of a social marketing program. Unfortunately, social marketers do not often report their own mistakes. Even when failures or mistakes are reported, it is usually for the purpose of one...

With increased frequency of extreme weather events due to climate change, there is growing need for urban, small-scale adaptation and preventative measures such as stormwater management to reduce the risk of flooding. Homeowners are often reluctant to adopt preventative stormwater measures without tangible benefits or direct experience with the flo...

This slidedeck provides a high-level summary of analysis we conducted on GlobeScan's radar database.

The past decade has seen significant growth in the tourism and hospitality literature on corporate social responsibility (CSR). Indeed, over 70% of the articles on this topic have been published in the past five years. Through the application of a stakeholder lens, this paper explores how CSR has developed within the extant literature, paying parti...

Many consumers encounter electric vehicles for the first time at car dealerships when they are looking to buy a new vehicle. Now, research shows that interactions with sales personnel have an important and often detrimental influence on the purchase of electric vehicles, presenting a critical barrier to their wide-spread adoption.

The role that education and training plays in entrepreneurial success is one that is subject to lively debates in the literature. In the first half of this paper, we explore the essence of this debate, with a particular focus on women entrepreneurs in Canada. In the second half of the paper, we tell the stories of these two Canadian entrepreneurs w...

This study investigates shopping experiences at dealerships selling electric vehicles (EVs) in Ontario, Canada. In 2014, twenty mystery shoppers were trained and sent into 24 EV-certified dealerships (with a total of 95 shopping experiences) to observe the sales approach towards EVs. Results show that a common barrier for shoppers is the unavailabi...

This research examines price in local food systems to identify whether the perception that local is more expensive is justified. This study seeks to contribute to the field by addressing the dearth of quantitative price and availability research and building upon existing empirical research by considering a broader range of distribution channels an...

Past studies have considered the impact of fashion on consumer textile disposal behaviour, but have focused mainly on drivers of clothing waste. There is a lack of research that examines consumer attitudes towards fashion and their disposal methods. This study conducted an online survey of 410 people in Ontario, Canada with varying demographic char...

More youth-based environmental engagement programs (EEPs) are needed to help combat the impact of climate change. Current programs just focus their content on individual-level personal practices (e.g., recycling); are designed to be implemented in one setting with little regard for broader implications or opportunities for contextual adaption; and...

Significant cultural transformations of the kinds that are needed to move our global society toward sustainability require youth to engage in environmental actions. These actions are more than just updating one's personal practice (e.g., recycling). They are "intentional and conscious civic behaviors that are focused on systemic causes of environme...

http://www.theglobeandmail.com/report-on-business/rob-commentary/volkswagen-committed-the-cardinal-sin-of-greenwashing-lying/article26500698/ Are you one of millions of Volkswagen owners who just can’t look your bug or Jetta in the headlights any more? The company’s use of a “defeat device” to skirt emissions testing has rocked both the business...

This article provides an overview of the state of entrepreneurship in Canada for women with a focus the stories of two particular Canadian entrepreneurs

This was a study conducted for the Ontario Power Authority (now IESO). We conducted two focus groups as well as an online survey of 500 Ontario teens to find out what their attitudes were towards electricity conservation as well as what their level of energy literacy was

This is the full version of my doctoral thesis. Related articles include Lynes & Dredge, 2006; Lynes & Andrachuck, 2008 and Lynes 2009 (Ivey Teaching Case Study).

This is a short one-page overview of motivations for businesses to implement sustainability initiatives. It was originally written for the Ontario Ministry of Small Business. It can be used for teaching or research purposes.

Think back to the old folk tale “The Little Red Hen.” In the tale, the red hen’s friends sit idly while she grows the wheat to get the grain to make the flour that eventually makes the bread – that, of course, all the animals want to eat. The moral of the story is contribution and collaboration, but the tale has further meaning to us today. We plac...

In this paper, we argue that a fundamental cultural shift is needed to effectively address anthropogenic causes of climate change. Evidence suggests that youth are well positioned to create such transformation. While various studies have contributed empirical evidence to numerous youth-based non-formal environmental engagement programmes, what is m...

Purpose – This article aims to propose that increased guidance on the implementation of social marketing principles for sustainability issues can advance both implementation and empirical evaluation. The primary goal of this paper is to ignite further empirical investigation of social marketing for sustainability by first presenting benchmark crite...

The use of message framing, a technique that shapes perceptions of the outcomes of the promoted behavior, in combination with a specific target audience can substantially enhance the success of social marketing campaigns. Although the persuasive effects of message framing have been widely publicized in the field of social and cognitive psychology,...

Many commentators have examined the airline industry’s impacts on the environment but not the internal management processes used to develop company environmental policies. This paper argues that environmental management tools need to take into consideration the complex, value-laden setting in which corporate environmental policy-making occurs if su...

Nina Bailey-Dick and her father Wendell had to suspend their food business they were operating from their home in Waterloo, Ontario, indicating how bylaws in Canada prevent municipalities from becoming thriving and mixed-use neighborhoods. Called Bailey's Local Foods, their objective was to make it easier for urban families to eat local food, while...

The term corporate social and environmental responsibility (CSER) is gaining popularity with some studies attempting to escape narrow definitions of corporate responsibility. This paper aims to develop a model that illustrates how various external, sector-specific and internal influences for CSER are interpreted, and then shaped into action at the...

Purpose – To explore the barriers and motivations to the construction of green buildings at the University of Waterloo (UW) by documenting and analysing the UW building process. Design/methodology/approach – The authors conducted 13 semi‐structured in‐depth interviews with key UW individuals as well as analyzing numerous internal reports in order...

Waste audits measure the quantity, volume and composition of garbage from a predetermined site. Regardless of the method used, a few basic principles of waste audits remain constant. A holistic approach to assessing an individual's or organization's waste can lead to some uses for waste audits that go beyond the typical descriptions found in waste...

No Yes

The slant of the Canadian environmental policy has been towards voluntary initiatives and industry-managed solutions. Similarly, the control of the municipalities over the issue of solid waste management has increased considerably. This paper examines the factors that are making it difficult for the airline industry to effectively establish waste r...

Environmental education is a lifelong process in which all humans on planet earth should involve themselves. This research critically examines the role of experience-based learning in helping professionals become more aware and interested in sustainability issues. It not only contributes to the discourse on adult environmental education, experience...