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Jehangir PHEROZE Bharucha

Jehangir PHEROZE Bharucha
  • H R COLLEGE OF COMMERCE AND ECONOMICS

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58
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H R COLLEGE OF COMMERCE AND ECONOMICS

Publications

Publications (58)
Article
Full-text available
India takes pride in the largest microfinance programme in the world. This paper aims to fill a void by exploiting data from third party agencies to study the efficiency parameters influencing financial health of MFIs (microfinance institutions). The authors use the “goodness of fit” test to find out the important factors determining the performanc...
Article
While higher education is rich in diversity and rewards, it can be particularly arduous for first-generation college students. This paper reports the results of a qualitative research study investigating the college experiences, identity development, and issues faced by this student subpopulation that moved from sixth-form and completed the undergr...
Chapter
The purpose of this study is to examine which factors actually determine the level of personal financial literacy among the youth in India's financial capital city. A total of 650 completed and returned questionnaires have been used for the purpose of this study. The data analysis uses descriptive statistics and multivariate analysis. The explanato...
Chapter
The current article contributes to student engagement literature in higher education in line with the paradigm shift taking place in college teaching in India. The aim of this article supports that the collaborative approach does lead to active student engagement. The findings reflect the success of this Mumbai college in ensuring that each student...
Article
Universities worldwide are aiming to have committed lecturers in their system [1].However, in an upcoming country such as Malaysia studies investigating academics’ job satisfaction are scarce. The present study investigates the relation between job satisfaction of the academic staff and the organizational climate in an academic institution in Malay...
Article
While entrepreneurship education has been started and popularised in many institutions of tertiary education in India little is known at this point about the effect of these courses. This study seeks to address this research gap. It aims to: 1) gauge the significance of entrepreneurship among post graduate business students who would be India's nex...
Chapter
The purpose of this study is to examine which factors actually determine the level of personal financial literacy among the youth in India's financial capital city. A total of 650 completed and returned questionnaires have been used for the purpose of this study. The data analysis uses descriptive statistics and multivariate analysis. The explanato...
Article
Full-text available
The Indian market is growing at an exponential rate. Social media is now getting increasingly widespread and popular with young consumers in India. Does social media affect consumer decision-making in India? Consumers do see a torrent of content from firms on social media but does this content benefit them? Data collection is achieved by using an o...
Article
One of the key areas of study in Family Economics is family influence on consumption and investment behavior and how knowledge of money matters is transferred to the next generation. Research has clearly shown that the family should be the source for most of a child’s financial knowledge. This study attempts to fill a gap as scant literature is ava...
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Full-text available
The financial preparedness of our nation's youth is essential to their wellbeing and of vital importance to our country's economic future. A 32-questions survey was administered to 190 faculty in undergraduate and postgraduate colleges across Mumbai. The purpose is to investigate the attitudes and beliefs of faculty about teaching personal finance...
Article
Full-text available
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Every organization needs to mobilize and sustain commitment which will give the team its strength. Professionals as well as interns and beginners belonging to lower, middle and upper level of hierarchy w conclusions drawn. Copyright©2016, Dr. Jehangir Bharucha. This is an open access article use, distribution, and reproduction in any medium, provid...
Article
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Purpose The youth in present day India is the first generation to grow up within a world of pervasive technology. While several writers applaud these social network sites (SNSs) for transforming the social landscape of India, recent research is beginning to examine the destructive role of these SNSs. The purpose of this paper is to explore whether...
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Purpose In India, women feel unsafe particularly in public spaces and single women feel threatened in almost every context (Nag, 2016). The paper examines women's safety in the metropolitan city of Mumbai and argues that we need to address this issue and respond to the dearth of firsthand knowledge about women's safety in India which is investigat...
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Purpose Within a connectivist learning model, the purpose of this paper is to investigate the adoption of social media for educational purposes in India, a hitherto unexplored area of research. The basic research thrust is on students’ experiences when social media is incorporated into higher education. This research tries to gather evidence on the...
Article
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Purpose Around 67 million tonnes of food is wasted in India every year, which has a value of more than US $ 14 billion (Haq, 2016). This study concentrates on one major source to which the current massive proportion of wastage can be attributed:restaurants. It investigates the statistics, the problem at large, how the restaurants are handling it a...
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This paper throws more light on the ongoing debate whether social media at work reduces or increases productivity. Purposive sampling was conducted with 118 employees chosen from different parts of Mumbai City. It is clear that employees are absolutely in favour of access to social media at the workplace. In fact, a modern employer today should use...
Article
Full-text available
Family economics primarily studies the influence of the family on consumption and investment behaviour through the generations. Research has clearly shown that the family should be the source for most of a youth’s financial knowledge. This study attempts to fill a gap as scant literature is available on the influence of the family on financial beha...
Article
Full-text available
This study delves into gender and money among low income households in India. It analyses to what extent the incorporation of women into the labour market and their consequent economic contribution to family income affects couple's relationships. A fairly representative sample of low income couples with at least ten years of marriage and at least t...
Article
Interest in employee wellbeing has grown steadily in the past decade. This paper presents the importance of transparency and how the organisational culture can support openness, honesty, and transparency. The perceptions and experience of employees in this regard are not well represented in literature. On the basis of a structured questionnaire adm...
Article
This paper explores theoretically and empirically the mascot concept in India, its contribution towards brand building and the persuasive power of these characters in enhancing brand preference. The approach is qualitative. The results are derived from in-depth interviews with nine retired and semi-retired leading names in the Indian advertising ag...
Article
Coaching classes and private tuitions have become ubiquitous in the lives of Indian students. Every single school student who was interviewed was found to be taking tuitions for regular studies and 40% of these school students take coaching classes for courses outside the purview of regular studies. Out of 80 college students covered in this study,...
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Full-text available
Purpose Digital India’s attempts to transform India into a digitally empowered society and knowledge economy. This research examines three questions: What is the educational importance of social media in Indian higher education? What gains and dangers does it pose when used for formal learning? Could informal learning via technology powerfully sup...
Article
Full-text available
The purpose of this study is, with the existing data about the level of financial literacy at hand, to examine which factors actually determine the level of personal financial literacy among the youth in India's financial capital city. A total of 650 completed and returned questionnaires have finally been used for the purpose of this study. The dat...
Article
Full-text available
The current article contributes to student engagement literature in higher education in line with the paradigm shift taking place in college teaching in India. The aim of this article supports that the collaborative approach does lead to active student engagement. The findings reflect the success of this Mumbai college in ensuring that each student...
Article
Full-text available
Purpose Indian cities have always been cities of walkers. The purpose of this paper is to attempt to examine the walkability of Mumbai city and outlines the problems, challenges and scope for improving its walkability. Design/methodology/approach Five typical districts of Mumbai city were chosen for the field study. Within each of these districts,...
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India is a perfect place where a well developed online economy would be built. Today, home delivery is increasingly becoming a key element in e-commerce. This paper has as its basis a market survey conducted for 220 respondents based in metropolitan cities of India. It is observed that home delivery operations already face significant challenges. A...
Article
The Indian culture is one of the most ancient and richest cultures of the world. This ancient culture today is being influenced by globalization and the new generation of India is slowly leaning towards the dominant western culture. Even though globalization has led to an overall erosion of the cultures worldwide, it has also made cultures globally...
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Presently a large portion of the placements take place on campus. In Mumbai each college has its own distinctive policy for campus placement. Average salary package ranges from 2.5 lakhs to Rs 8 lakhs per annum. The highest salary package is quoted at even Rs 12 lakhs p.a. Commerce students being at par with the engineering students as far as remun...
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The purpose of this research paper is to explore and analyse the monopolistically competitive Internet Service Providers' (ISPs) market structure in Mumbai and their operative strategies. Assessing the various factors at play, the project focuses on the relative effect of the corresponding marketing strategies on subscribers and attempts to identif...
Article
This research paper focuses on how the two firms in the same industry: The study is based in the city of Mumbai. Cadbury and Nestle sell similar products and yet manage to have huge product differentiations in their own way. It throws light on how the two confectionery firms chosen are in monopolistic competition and how the products are differenti...
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The aim of this research is to know the situation of outstation students studying in Mumbai. To know this a separate questionnaire was prepared, it was then sent to students to answer. Since, the data is been given by students themselves it is quite reliable and is not affected by personal biases
Article
Mumbai has a population of over 12 million people. It has a mass transit (trains and buses), all forms of private transport and auto rickshaws and taxis-that serve an important role in the transportation system of the city. Mumbaikars face many problems. The major contributing factor to these problems is the growing population. This study has emplo...
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Coaching classes have gained immense popularity in the metropolitan cities of India in recent times. There are classes catering to diverse needs in terms of different courses, varying timings and locations and course material requirements. The main purpose of this research paper is to identify how popular coaching classes are with the students purs...
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Mumbai, the financial capital of India, is undoubtedly a very crowded city and and public transport involves the transport of millions of its citizens by train, road and water. This study based purely on primary data tries to understand the commuters preferred mode of transport and the problems faced by them. It then makes some recommendations to t...
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The paper analyses the soap industry in the FMCG sector in Mumbai with a special emphasis on two brands Dove and Lux. The brands chosen for the purpose of this study are similar yet so different. For this primary data a survey was taken of around 50 respondents mainly between the age group of 18-30 years of age group.

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