Jean-Philippe Harrisson-Boudreau

Jean-Philippe Harrisson-Boudreau
Université du Québec à Montréal | UQAM · Department of Management and Technology

EMBA

About

22
Publications
19,982
Reads
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8
Citations
Introduction
In the last 23 years, JPHB generated $300M+ online serving clients. His focus is on digital transformation, omnichannel & eCom governance of prestigious brands such as L'Oréal, Maison Birks, Yves Rocher & more. Before joining Valtech in 2011, he worked for 3 years as the Director of Marketing at Modasuite (now Frank And Oak). Since 2012, this Executive MBA graduate teaches eCommerce, Marketing, Digital Analytics & Media at the ESG UQAM, the McGill University & the University of Montreal.
Additional affiliations
September 2018 - present
McGill University
Position
  • Lecturer
Description
  • Digital Media & Organic Search Digital Analytics & Targeting
April 2013 - present
Université du Québec à Montréal
Position
  • Lecturer
Description
  • École supérieure de mode de l’ESG UQAM Communication marketing intégrée Relations publiques
October 2012 - present
Université de Montréal
Position
  • Lecturer
Education
January 2010 - December 2011
Université du Québec à Montréal
Field of study
  • Business Strategy & Innovation
September 2004 - December 2007
Université du Québec à Montréal
Field of study
  • Marketing & IT

Publications

Publications (22)
Presentation
Full-text available
In the last 23 years, Jean-Philippe Harrisson-Boudreau went from entrepreneur to intrapreneur with a research attitude, generating $300+ million of gross merchandise value so far serving corporations. His recent research interests are: the value of human being digital permissions in a smart society context, the business model transformation of omni...
Presentation
Full-text available
This checklist is for brand manufacturers and retailers who want to increase their reach with co-op marketing.
Article
Full-text available
COVID-19 Driving Consumers Online: Canadian eCommerce Sales Double in 2 Weeks Absolunet’s COVID-19 x eCommerce Report reveals that Canadian eCommerce is on the tipping point as online sales have doubled since March 11th, the day where the World Health Organization declared COVID-19 a global pandemic. Online revenue has doubled since March 11th w...
Presentation
Full-text available
In 2020, the digital world experienced ten years of eCommerce growth in 90 days. With Covid-19 modifying consumer habits, 100,000 stores are expect- ing to close within five years. Transiting toward online experiences, the way human beings consume made immediate headway with higher shopping and personalization expectations. Generation Z members are...
Chapter
Full-text available
In 2020, the digital world experienced ten years of eCommerce growth in 90 days. With Covid-19 modifying consumer habits, 100,000 stores are expecting to close within five years. Transiting toward online experiences, the way human beings consume made immediate headway with higher shopping and personalization expectations. Generation Z members are e...
Presentation
Full-text available
À saison exceptionnelle en mode, stratégies exceptionnelles - Présenté dans le cadre des Matinées digitales de Vêtement Québec - Octobre 2020
Article
Full-text available
COVID-19 : les ventes eCommerce ont doublé en 2 semaines au Québec Absolunet révèle que le eCommerce est au point de bascule, alors que les ventes en ligne ont plus que doublées depuis le 11 mars, jour où l’OMS déclarait la COVID-19 une pandémie mondiale. Les revenus en ligne ont plus que doublés depuis le 11 mars, avec un bond moyen de 99 % comp...
Presentation
Full-text available
Speaker: Franck NLEMBA Course: MOH2120 - eBusiness of Fashion Corporations Lecturer: Jean-Philippe Harrisson-Boudreau, EMBA University: École supérieure de mode - ESG UQAM
Presentation
Full-text available
L'agence de commerce électronique, Absolunet, présente une analyse objective mais sans retenue de l’évolution numérique des marques québécoises cette année. Aldo, Simons, BMR, Ivanhoé Cambridge, BonLook, Desjardins, The Hudson Bay, Shopify, Amazon, Uber, Kanuk… qui a gagné et qui a perdu, d’un point de vue numérique, depuis 12 mois ? Jean-Philipp...
Thesis
Full-text available
Le cadre RACE est un exemple répandu de planification marketing qui fait la tentative d’orchestrer les actions qui auront comme objectif l’accompagnement et l’éducation des consommateurs tout au long de leur parcours, l’objectif était donc de comparer le cadre conceptuel d’un point de vue théorique face à la réalité et d’étudier les points de dispa...
Presentation
Full-text available
How Mobilia Extends Their Brand DNA to Omnichannel Consumers (Keynote @ Magento After Work, Toronto) For over 50 years, Mobilia injects creativity into living spaces and offers dreams, taste and style. (credit: mobilia.ca)
Presentation
Full-text available
Jean-Philippe Harrisson-Boudreau, Absolunet’s Director of Digital Growth gave one of the event’s best-rated keynotes, tackling the delicate issue of margins and the pressure to play the low-price and promo game. "Vendre plus, sans vendre à rabais ! Jumeler croissance et profit." Held annually, the Quebec Retail Council (CQCD)’s eCommerce-Quebec su...
Presentation
Full-text available
The 2017 holiday period was a time of significant growth for Canadian retailers who invested in their eCommerce infrastructures, reports the first eCommerce Holiday Index for Canadian Retailers, published today by Absolunet, one of Canada's main eCommerce agencies. Key findings: - Canadian average order value (AOV) higher than U.S. AOV - eCommerc...
Presentation
Full-text available
Today, eCommerce/digital influences up to 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually. Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods. As these figures suggest, store...
Presentation
Full-text available
Êtes-vous un détaillant surperformant? Sans stratégie, les rabais ne seront jamais payants. Vous le savez déjà: les attentes du consommateur sont très élevées lors du temps des fêtes. Plus que jamais, les consommateurs s’attendent à des rabais exceptionnels - du jamais vu pendant l’année. Mais comme nous soulignons ici, il y a d’autres options à ex...
Presentation
Full-text available
HOLIDAY SEASON: It’s about strategy, not just discounts. You know this: consumer expectations are high during the holidays. Many people wait for this time of year to buy big ticket items. The consumer is anticipating deep discounts and exceptional deals. But as we’ve shown here, markdowns aren’t the only option for acquiring and keeping consumers....
Presentation
Full-text available
With 50 stores in Canada and a recent expansion into the United States, Structube is a specialty furniture retailer whose omnichannel strategy has successfully grown sales on both sides of the border. Structube’s killer combo: combining exclusive, contemporary design with an aggressive pricing strategy.
Article
Full-text available
Absolunet, Canada's premier eCommerce agency, shares the 10 trends that will shape Canadian eCommerce in 2017. These days, 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for Millennials and 56% for Gen Xers. According to some experts, online sales will increase from $335 billion in 2015 to $523 billion in 20...
Presentation
Full-text available
A bicycle retailer with 2 stores, 3 generations and nearly 100 years of history, Primeau Velo saw the tide changing and decided to go all-in on omnichannel. Primeau’s killer combo: combining extremely knowledgeable and passionate staff, local shop sentiment and world class infrastructure.
Research
Full-text available
JACOB existait depuis 35 ans et a été fondée à Montréal par la famille Basmaji et comptait plus de 1 000 employés et 75 boutiques au pays et profitait d’une très bonne notoriété au Canada. L’entreprise était partiellement intégrée verticalement avec une partie de sa production faite localement. Son modèle économique était au volume puisque JACOB te...
Presentation
Full-text available
Entrepreneur puis intrapreneur depuis 20 ans, il exerce la transformation digitale, la croissance eCommerce et la stratégie omnicanale avec plusieurs grandes marques dont L’Oréal, Yves Rocher, Maison Birks, Maison Marie Saint Pierre, Louis Garneau Sports, Sail, Sportium, Primeau Vélo, Stokes, Structube, Mobilia, Bench, Kamik, Kanuk, Gorski Empire S...

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Projects

Project (1)
Project
Demonstrate the impact of incremental eCommerce sales on the entire growth and value creation of retailers.