Jean-Philippe Harrisson-Boudreau

University of Quebec in Montreal | UQAM · Department of Management and Technology

In the last 23 years, Jean-Philippe Harrisson-Boudreau went from entrepreneur to intrapreneur with a research attitude, generating $300+ million of gross merchandise value so far serving clients. His recent research interests are: the value of human being digital permissions in a smart society context, the business model transformation of omnichann...

This checklist is for brand manufacturers and retailers who want to increase their reach with co-op marketing.

In 2020, the digital world experienced ten years of eCommerce growth in 90 days. With Covid-19 modifying consumer habits, 100,000 stores are expecting to close within five years. Transiting toward online experiences, the way human beings consume made immediate headway with higher shopping and personalization expectations. Generation Z members are e...

In 2020, the digital world experienced ten years of eCommerce growth in 90 days. With Covid-19 modifying consumer habits, 100,000 stores are expect- ing to close within five years. Transiting toward online experiences, the way human beings consume made immediate headway with higher shopping and personalization expectations. Generation Z members are...

With the emergence of Web3, metaverse and virtual reality technologies, both retailers and brand manufacturers are entering a new era centered on hyperactive and highly engaged consumers. The growth and size of the market allow all ambitious companies to respond innovatively to the challenges of branding, integrated marketing communication, cliente...

A presentation of the evolving search engines landscape.

With the emergence of Web3, metaverse and virtual reality technologies, both retailers and brand manufacturers are entering a new era centered on hyperactive and highly engaged consumers. The growth and size of the market allow all ambitious companies to respond innovatively to the challenges of branding, integrated marketing communication, cliente...

À saison exceptionnelle en mode, stratégies exceptionnelles - Présenté dans le cadre des Matinées digitales de Vêtement Québec - Octobre 2020

COVID-19 Driving Consumers Online: Canadian eCommerce Sales Double in 2 Weeks Absolunet’s COVID-19 x eCommerce Report reveals that Canadian eCommerce is on the tipping point as online sales have doubled since March 11th, the day where the World Health Organization declared COVID-19 a global pandemic. Online revenue has doubled since March 11th w...

COVID-19 : les ventes eCommerce ont doublé en 2 semaines au Québec Absolunet révèle que le eCommerce est au point de bascule, alors que les ventes en ligne ont plus que doublées depuis le 11 mars, jour où l’OMS déclarait la COVID-19 une pandémie mondiale. Les revenus en ligne ont plus que doublés depuis le 11 mars, avec un bond moyen de 99 % comp...

Speaker: Franck NLEMBA Course: MOH2120 - eBusiness of Fashion Corporations Lecturer: Jean-Philippe Harrisson-Boudreau, EMBA University: École supérieure de mode - ESG UQAM

L'agence de commerce électronique, Absolunet, présente une analyse objective mais sans retenue de l’évolution numérique des marques québécoises cette année. Aldo, Simons, BMR, Ivanhoé Cambridge, BonLook, Desjardins, The Hudson Bay, Shopify, Amazon, Uber, Kanuk… qui a gagné et qui a perdu, d’un point de vue numérique, depuis 12 mois ? Jean-Philipp...

How Mobilia Extends Their Brand DNA to Omnichannel Consumers (Keynote @ Magento After Work, Toronto) For over 50 years, Mobilia injects creativity into living spaces and offers dreams, taste and style. (credit: mobilia.ca)

Jean-Philippe Harrisson-Boudreau, Absolunet’s Director of Digital Growth gave one of the event’s best-rated keynotes, tackling the delicate issue of margins and the pressure to play the low-price and promo game. "Vendre plus, sans vendre à rabais ! Jumeler croissance et profit." Held annually, the Quebec Retail Council (CQCD)’s eCommerce-Quebec su...

The 2017 holiday period was a time of significant growth for Canadian retailers who invested in their eCommerce infrastructures, reports the first eCommerce Holiday Index for Canadian Retailers, published today by Absolunet, one of Canada's main eCommerce agencies. Key findings: - Canadian average order value (AOV) higher than U.S. AOV - eCommerc...

Today, eCommerce/digital influences up to 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually. Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods. As these figures suggest, store...

Êtes-vous un détaillant surperformant? Sans stratégie, les rabais ne seront jamais payants. Vous le savez déjà: les attentes du consommateur sont très élevées lors du temps des fêtes. Plus que jamais, les consommateurs s’attendent à des rabais exceptionnels - du jamais vu pendant l’année. Mais comme nous soulignons ici, il y a d’autres options à ex...

HOLIDAY SEASON: It’s about strategy, not just discounts. You know this: consumer expectations are high during the holidays. Many people wait for this time of year to buy big ticket items. The consumer is anticipating deep discounts and exceptional deals. But as we’ve shown here, markdowns aren’t the only option for acquiring and keeping consumers....

With 50 stores in Canada and a recent expansion into the United States, Structube is a specialty furniture retailer whose omnichannel strategy has successfully grown sales on both sides of the border. Structube’s killer combo: combining exclusive, contemporary design with an aggressive pricing strategy.

Absolunet, Canada's premier eCommerce agency, shares the 10 trends that will shape Canadian eCommerce in 2017. These days, 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for Millennials and 56% for Gen Xers. According to some experts, online sales will increase from $335 billion in 2015 to $523 billion in 20...

A bicycle retailer with 2 stores, 3 generations and nearly 100 years of history, Primeau Velo saw the tide changing and decided to go all-in on omnichannel. Primeau’s killer combo: combining extremely knowledgeable and passionate staff, local shop sentiment and world class infrastructure.

JACOB existait depuis 35 ans et a été fondée à Montréal par la famille Basmaji et comptait plus de 1 000 employés et 75 boutiques au pays et profitait d’une très bonne notoriété au Canada. L’entreprise était partiellement intégrée verticalement avec une partie de sa production faite localement. Son modèle économique était au volume puisque JACOB te...

Entrepreneur puis intrapreneur depuis 20 ans, il exerce la transformation digitale, la croissance eCommerce et la stratégie omnicanale avec plusieurs grandes marques dont L’Oréal, Yves Rocher, Maison Birks, Maison Marie Saint Pierre, Louis Garneau Sports, Sail, Sportium, Primeau Vélo, Stokes, Structube, Mobilia, Bench, Kamik, Kanuk, Gorski Empire S...