Jean PfiffelmannEcole de Management Strasbourg | EM Strasbourg · Marketing
Jean Pfiffelmann
Ph. D. in Marketing
About
13
Publications
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Introduction
I am an Assistant Professor of Marketing at EM Strasbourg Business School, University of Strasbourg, in France. I am also Head of the Digital Marketing major in the PGE Master’s program. My research mainly focuses on online personalized advertising and recruitment advertising. I published in various journals, including Journal of Business Research, International Journal of Advertising, Journal of Interactive Advertising, Canadian Journal of Administrative Sciences, or Décisions Marketing.
Publications
Publications (13)
In response to the challenge of replacing retiring workers with new talent, recruitment ads on recruitment platforms are becoming increasingly sophisticated and personalized. On some platforms, recruiters can now integrate users’ names and photographs into recruitment ads. Previous research has frequently found that ad personalization improves adve...
Recruiters are faced with the challenge of replacing departing skillsets as older workers retire. To tackle this task of attracting new employees, recruiters often use advertising. Various employment platforms offer the option to personalize such employment ads by integrating individuals' names and photographs in their ads. This research examines r...
In response to the challenge of replacing retiring workers with new talent, recruitment ads on recruitment platforms are becoming increasingly sophisticated and personalized. On some platforms, recruiters can now integrate users’ names and photographs into recruitment ads. Previous research has frequently found that ad personalization improves adve...
en While targeting job postings is a common practice for recruiters, they can now personalize their ads by embedding the recipients' names and photographs in the advertisement. Research shows divergent results on the effects of personalization. This experiment, conducted among 236 participants, assesses the combined effect of recruitment advertisem...
en While targeting job postings is a common practice for recruiters, they can now personalize their ads by embedding the recipients' names and photographs in the advertisement. Research shows divergent results on the effects of personalization. This experiment, conducted among 236 participants, assesses the combined effect of recruitment advertisem...
Les publicités de recrutement se sophistiquent sur les réseaux sociaux et permettent aux recruteurs d’y intégrer le prénom et la photographie des utilisateurs. Cet article cherche à déterminer le niveau de personnalisation des publicités le plus efficace pour les organisations. Une expérimentation inter-sujets teste auprès de 240 employés potentiel...
This article examines the influence of a job recruitment advertisement personalized with a recipient's name and photograph on the visual attention to the advertisement, the attitudes toward the advertisement and, ultimately, job-pursuit intentions. Perceived ad intrusiveness and attitudinal persuasion knowledge may function as parallel mediators of...
Across two between-subjects online experiments, we demonstrate that personalizing Facebook job advertisements with the integration of personal information in the ad increases job-pursuit intention through perceived considerateness (i.e., the feeling of being considered). Study 1 shows that need for cognition moderates the influence of personalizati...
Cette communication à destination de la première journée AFM dédiée au marketing des ressources humaines fait l’objet d’un work in progress. Cette future recherche, dont l’objet est la publicité personnalisée, présente son cadre théorique, et la méthodologie envisagée avant de collecter des données et les apports théoriques et managériaux attendus....
This quantitative study, carried out among 248 students, aims to evaluate the impact of two tailoring strategies that employers use to recruit potential employees on social networking sites—content matching and identification-based personalization. Using a 2x2 between-subjects experimental design, this study investigates the influence of the two ta...
Cette étude quantitative, réalisée auprès de 248 étudiants, vise à évaluer l’impact de deux stratégies de sur mesure que les employeurs utilisent pour recruter des employés potentiels sur les réseaux sociaux : la correspondance de contenu et l’identification. À travers une expérimentation inter-sujets avec un plan factoriel 2x2, cette étude permet...
Cette étude quantitative, réalisée auprès de 132 répondants participants à l’expérimentation Smart Electric Lyon, vise à évaluer l’impact de deux pratiques visant à inciter les consommateurs à limiter leur consommation d’électricité : (1) la fixation d’un objectif et (2) le comparatif social. Les résultats montrent que les bénéfices perçus de ces p...
