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Jean-Éric Pelet

Jean-Éric Pelet
IAE Amiens · Systèmes d'information & Marketing

HDR PhD, MBA, BA (Hns)
Jean-Eric Pelet is an Associate Professor at IAE Amiens (France). He holds an MBA in Information Systems, a PhD in Manag

About

93
Publications
52,884
Reads
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Introduction
Lecturer, PhD, Research, Creation, Communication & Marketing color...on the Internet Assistant professor in Management (Marketing) at IUT de Sceaux Paris & Research associate, LEMNA, IAE-IEMN – Nantes, University Qualifié Maître de conférences en Gestion (Marketing) Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hons) in Advertising.
Additional affiliations
September 2001 - December 2002
Université Laval
Position
  • MBA
September 2000 - August 2001
Nantes Université
Position
  • DESS Nouveaux Media de Communication et Management
September 1997 - September 1999
Southampton Solent University
Position
  • BA (Hns)
Education
January 2003 - June 2008
Université de Nantes
Field of study
  • Marketing
September 2001 - December 2002
Unversité Laval
Field of study
  • Systèmes d'Information

Publications

Publications (93)
Article
Purpose Teaching wine tasting online is challenging, even given the curated digital tools of the Wine and Spirit Education Trust, a highly renowned online wine certification system is used. This paper aims to initially explore wine experts’ opinions about online wine education and subsequently examine the feasibility of customizing wine appreciatio...
Conference Paper
Full-text available
The determinants of second-hand shopping on the Internet have given rise to much research, however, this research has shown mixed and sometimes contradictory results. The objective of this article is to identify the determinants of online purchase of second-hand products according to the consumer’s level of familiarity with second-hand shopping. Th...
Article
Full-text available
Livestreaming shopping platforms have emerged as dynamic and innovative channels for e-commerce, mobile commerce, and social commerce, revolutionizing the way consumers engage with online retail. Drawing upon the Technology Acceptance Model 3 framework, this research seeks to provide a comprehensive understanding of the interplay between perceived...
Article
Full-text available
While various combinations of business eco-systems (desktop, laptop, tablet, mobile, smartwatch, and TV) and platforms (apps, websites, and social media pages) can be used to shop online, little is known about consumers’ preferences to choose one over another. The user experience on each eco-touchpoint and eco-channel is not the same. By comparing...
Article
This research advances our understanding of disruptions to marketing channels in the digital world by investigating the viability of consumer cooperative systems which are envisioned as multi‐actor constructed networks using social media (SM) platforms. It introduces the concepts of “social media consumer wine cooperator” as a new distribution chan...
Article
This paper aims at determining the reasons why customers prefer to buy wine online or offline, the first comprising both mobile-commerce (m-commerce) and e-commerce platforms. In particular, this research strives to understand effects of social influence and enjoyment on the intention to purchase wine from online and offline touchpoints. Moreover,...
Article
Purpose Despite the increasing use of home delivery (HD) in e-commerce, no studies have explicitly examined consumer perceptions of the convenience of the last-mile delivery of goods by cargo bike (CB). Therefore, this study aims to identify the dimensions of HD convenience and to develop a reliable and valid measurement tool, namely the Home-Deliv...
Chapter
Artificial intelligence is the key to profound changes in Africa. It creates as many opportunities as challenges, and to achieve this, foreign capital is welcome. Through a precise description of the possible modes of financing, making it possible to support entrepreneurs and managers of SMEs/ETIs, this article presents the solutions that can be en...
Article
Full-text available
This study focuses on the effects of user interfaces in mobile commerce (m-commerce) on the perceived ease of use and related consumer behaviors when controlled for environmental conditions (sunshine, humidity, and brightness). Effects were tested in real-time contexts (outdoor m-commerce). Specifically, three key design attributes related to comme...
Chapter
Online shopping usage exceeded 50% in 2020 in Japan [1]. Website design for e-commerce is one of the most important factors in the customer’s purchasing process. In this study, we focused on the color of websites. This study presents the results of research on the effect of colors in an e-commerce website on consumer mood in Japan. As the experimen...
Article
Full-text available
Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding user reactions to advertisements on Facebook. An online survey of Facebook users was conducted to test the hypotheses. Originality, liking, credibility, and irritation have...
Article
Full-text available
Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding user reactions to advertisements on Facebook. An online survey of Facebook users was conducted to test the hypotheses. Originality, liking, credibility, and irritation have...
Article
Purpose This study bridges the gap between sensory marketing and the use of the internet of things (IoT) in upscale hotels. This paper aims to investigate how stimulating guests’ senses through IoT devices influenced their emotions, affective experiences, eudaimonism (well-being), and ultimately, guest behavior. The authors examined the potential m...
Article
Purpose This study aims to expand the understanding of the implicit exposure of brands in Web dramas with congruent branding messages shared on social media Moments. This study also aims to examine the mediating role of word of mouth (WOM) and brand love in the relationship between Web-drama connectedness and viewers’ intention to spend and spendin...
Book
Full-text available
As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-...
Article
This article aims at exploring the relation between customers' perception of the authenticity of wines and their purchase intentions in online retailing. We investigate if perceived pleasure plays a mediating role and whether the relation between perceived authenticity and perceived pleasure is moderated by the color type (heraldic vs. vivid colors...
Chapter
The purpose of this study is to investigate which opportunities and threats the use of Artificial Intelligence (AI) and Internet of Things (IoT) may have in relation to the multisensory brand experiences of guests in 4- and 5- star hotels. The reason is that digital experiences have become an important issue in the hotel industry. At the same time,...
Chapter
Internet of Things (IoT) is already part of our everyday life and is expected to grow considerably in the coming years. Such an invasion is not without risk, in particular on the privacy level. This study highlights the issue related to the security of personal information as perceived by users. Through an exploratory study conducted with 14 interv...
Chapter
This research intends to fill the gap on holistic customer experiences in the offline and online retail environments helping understand the developing omni channel business environment, through the lens of smart tourism. Smart wine-tourism consists in using digital technologies such as Wifi and IoT to target nearby wine tourists and invite them to...
Chapter
A key goal for any company dealing with big data today is to reinforce the brand’s opportunities to target users/customers through social networks. On the other hand, concerns about online privacy are being raised more frequently, especially regarding social networks, and perceptions slightly differ between users about the way brands use their big...
Chapter
This chapter examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust, respectively, on intention to revisit, buy on, and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed, and a mobile website, with two different alternatives, was des...
Book
Depuis son apparition en 1994, le e-commerce voit ses chiffres augmenter continuellement. Le e-commerce français est aujourd'hui dans le top 5 mondial et représente 72 milliards d'euros de CA par an - en croissance à deux chiffres - répondant aux besoins de près de 40 millions de Français pour un panier moyen de 2000 euros par an. Le m-commerce (su...
Article
Full-text available
The globalization of trade and the increasingly mixed identities of consumers suggest that researchers on “country of origin” (COO) should go beyond nationality. Thus, we propose the “ethnicity of origin” (EOO) construct as an alternative to COO. We focus on a privileged area of investigation – fashion – and operationalize the construct through thr...
Article
Abstract Purpose – This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach – A total of 3,318 co...
Conference Paper
This paper presents the conceptualization of a new scale measuring perceptions of mobile interaction with social media, location-based services and m-commerce. The scale comprises five factors, positive and negative attitude towards location-based services, social, local, mobile & ease-of-use, mobile shopping and m-commerce website loyalty. In this...
Article
Purpose This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation. Design/methodology/approach A total of 3,318 completed surv...
Chapter
This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed and a mobile website, with two different alternatives, was designed...
Conference Paper
This paper presents an empirically tested model explaining the relationship between social media, location-based services (LBS), user emotion and online purchase intention.
Book
Résumé Cet aide-mémoire clair et synthétique vous permettra d'assimiler toutes les notions indispensables de la communication digitale : les spécificités d'Internet comme environnement de communication à 360° ; la variété des supports de communication digitaux (sites Web, réseaux sociaux, applications...) ; les enjeux liés au développement du mob...
Chapter
Full-text available
Brands and private labels are constantly seeking ways to increase the persuasive power of their webpages on the Internet, especially on handled devices such as mobile phones or tablets. To this end, brands and private labels are encouraged to match the executional elements of their mobile webpages (e.g. visuals such as fonts and layout) with their...
Chapter
Actor George Clooney’s ‘What else?’ slogan is arguably the most memorable piece of Nespresso Coffee’s online advertising campaign. Like Clooney, an incredible number of celebrities now endorse a product or brand image. Viewers of the U.S.A.’s Super Bowl can attest to the public’s fondness for humorous ads. This research is a preliminary investigati...
Chapter
MOOCs (Massive Open Online Courses) have gained popularity for e-learning purposes. Effectiveness of a MOOC depends on the platform interface design and management, which should create student cohesiveness and optimize collaboration. A MOOC prototype was developed and e-learning applications were pilot-tested for one semester with a total of 160 st...
Chapter
This chapter analyzes the interaction effects between the principal design cues of a mobile commerce website, such as background/foreground colors, font text and layout. Three experiments have been conducted based on visits to a fictitious m-commerce website. Experiment 1 manipulates the levels of color contrast: positive contrast (light text on a...
Chapter
Full-text available
The purpose of this study is to compare French and New Zealand consumers' perceptions of mobile payments (m-payments) relative to other options to identify the preferred mode of payment and related spending behaviour. Evidence suggests that payment modes can influence spending behaviours and therefore this is important to commerce to promote paymen...
Chapter
This study examines the effects of the design of mobile phone websites (color contrast, font, and layout) and the emotional reactions of the consumer (pleasure, arousal, and dominance) on behavioral intentions (to purchase, revisit, and recommend). The moderating effect of age is considered. A factorial 2 × 2 × 2 design was developed. A mobile phon...
Article
The purpose of this exploratory study was to understand the extent that consumers report purchasing wine on mobile devices and to empirically examine potential drivers of m-wine purchasing across six countries to guide theoretical research enquiry moving forward. Purposive sampling was employed. An online survey involving 2853 respondents from Fran...
Conference Paper
Full-text available
Registrations on social networks proliferate in the everyday life of users and consumers, and questions remain whether the data they disseminate are kept safe. The protection of online privacy is an increasingly more pressing issue, especially regarding social networks such as Facebook, Twitter, Instagram or LinkedIn, and concerns have arisen among...
Research
Full-text available
Achieved: November 2016 You are awarded this status as you are within the top 10th percentile of reviewers for the Journal, in terms of the number of manuscript reviews completed in the last two years. For Information & Management, this meant a minimum of 2 reviews in two years.
Article
The online luxury goods market is growing and in order to stay competitive, luxury brands need to improve the online experience they offer their customers. With this in mind, we investigate the effects of the perceived ease of use, perceived intimacy and perceived social value on consumers’ online buying intention and consider the moderating effect...
Article
Full-text available
The online luxury goods market is growing and in order to stay competitive, luxury brands need to improve the online experience they offer their customers. With this in mind, we investigate the effects of the perceived ease of use, perceived intimacy and perceived social value on consumers’ online buying intention and consider the moderating effect...
Conference Paper
Full-text available
This study examines the effects of the mobile-phone website colored contrasts and the affective states of the consumer (emotions and moods) and trust respectively on intention to revisit, buy on and recommend the mobile website. For this purpose, a factorial plan 2x2 was developed and a mobile website, with two different alternatives, was designed...
Conference Paper
This study examines the effects of the design of mobile phone websites (color contrast, font and layout) and the affective states of the consumer (emotions, mood) on m-commerce (purchase intention and intention to revisit). Factorial plan 2x2x2 was defined. A mobile phone website, in 8 different variants, was designed for the experiment. The resear...
Chapter
The use of social network systems as an advertising medium is an important issue that remains poorly investigated in academic research. Social networks, such as Facebook, offer companies the possibility to communicate through banners either with links to an ad that brings consumers to the “fan page” of their brand on the social network system, or w...
Chapter
From the perspective of improving e-learning, the free access and user friendliness of User Generated Content (UGC) tools, such as social media, embedded onto mobile devices, such as smartphones and tablets, make them attractive to be adopted by students and professors in many institutions around the world. This chapter presents the results of an e...
Chapter
Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the conte...
Chapter
The ability to identify and evaluate the opportunities to reach distinctive customer segments is a fundamental challenge faced by the wine industry operating in a global environment. Differences about access to information and shopping habits on the Internet seem to exist according to the cohorts users belong to. Following a confirmatory study of 1...
Conference Paper
Full-text available
MOOCs (Massive Open Online Courses) have gained popularity for e-learning purposes. Effectiveness depends on platform interface design and management, which should create student cohesiveness and optimize collaboration. A MOOC prototype was developed and e-learning applications were pilot-tested for one semester with a total of 160 students from gr...
Article
Full-text available
Tablets and the omnipresent mobile environment create opportunities and challenges for m-commerce (mobile commerce) vendors, seeking to increase their profits. Understanding factors that affect that consumer behavior, positively and negatively, in tablets is essential for vendors in order to provide a fruitful m-commerce customer experience. The o...
Article
Full-text available
Mobile devices and social media constitute two rapidly evolving and expanding technologies, adopted and used globally, jointly contributing to shaping a dynamic and highly interactive mobile environment, where vendors can reach customers anytime anywhere. Thus, social media increasingly used on mobile devices emerge as a powerful tool for mobile co...
Book
Once considered the traditional approach to education, brick and mortar institutions are no longer the norm due to e-learning technologies. Populations are turning into ubiquitous human beings, and educational practices are reflecting this change. E-Learning 2.0 Technologies and Web Applications in Higher Education compiles the latest empirical res...
Article
Full-text available
Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the conte...
Conference Paper
Mobile technologies such as Wireless data communications in the form of Short Message Service (SMS) and Wireless Access Protocols (WAP) browsers have gained global popularity, for e-learning and knowledge management purposes. Despite the potential use of mobile technologies, the design of these is not trivial. The effectiveness of such applications...
Article
Purpose – The purpose of this study is to explore the potential of m-commerce (mobile commerce) combined with social media for the wine industry in order to reach distinctive customer segments Differences about access to information and shopping habits on the Internet seem to exist according to the cohorts users belong to. Design/methodology/appro...
Article
The authors' research examines the effectiveness of a web-based virtual learning environment (VLE) in the context of management studies. This article provides two main contributions. First, an exploratory study introduces and describes the concept of VLE applied to the training of seven students in an "interactivity design" (IS) course. Second, a c...
Book
Arrivée de la 4G, explosion des ventes de smartphones et de tablettes... Le m-commerce, ou commerce sur mobile, est en passe de devenir un levier de croissance B2C essentiel. Que vous soyez distributeur, pure-ployer, acteur du web en quête de nouveaux canaux de diffusion, ou que vous cherchiez à gérer votre présence sur Internet, cet ouvrage est fa...
Book
Full-text available
From the perspective of improving e-learning, the free access and user friendliness of User Generated Content (UGC) tools, such as social media, embedded onto mobile devices, such as smartphones and tablets, make them attractive to be adopted by students and professors in many institutions around the world. This chapter presents the results of an e...
Chapter
This study investigates the timing of replies to mobile phone text messages focusing especially on the timing of replies from the perspective of the “recipient” of the message. In a previous study, the authors evaluated the timing of replies and the emotional strategies associated with such timing from the perspective of the “sender” and found they...
Conference Paper
Cette recherche étudie le rôle que les sites d’avis jouent sur la recherche d’informations des consommateurs, et les moyens employés par ceux-ci dans le jugement de la crédibilité des avis de leurs pairs. Conduite à l’aide d’une enquête en ligne sur la base d’une étude exploratoire, elle présente les réponses de 307 consommateurs. Les résultats sug...
Conference Paper
Full-text available
Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and re-examining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in e-commerce and m-commerce. It investigates how trust and...
Article
As mobile technologies grow in popularity and widespread use, more and more applications-from banking software to online education-make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organizations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. User Behavior in Ubi...
Article
Full-text available
Establishing customer trust on an e-commerce website possibly requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This research concentrates on color as a central factor in the design of web pages that enhanc...
Chapter
Full-text available
Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper studies the impact of the colors of e-commerce websites, as an atmospheric variable of the interf...
Chapter
This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen savers remains almost nonexistent. Unknown or taking too long to apply, this feature is not attractive to persons interviewed who do not use it for sustainable development...
Article
The purpose of this paper is to offer customer relationship insights in what is a fast developing new e-commerce development strategy. We examine the potential synergies between digital social networks (DSN) and e-commerce websites, thus bringing e-commerce and DSN websites into the same relational network orbit. A Delphi dialogical survey among te...
Article
Full-text available
This paper describes an experiment, aiming to explore the potential of Second Life (SL) as a creative teaching approach. It questions the feasibility of implementing SL in the classroom by bringing results of a confirmatory study conducted in a Business School with 168 "non expert" students. The results indicate that even if high level projects can...
Article
Full-text available
Establishing customer trust in an online vendor requires the provision of an environment in which customers can overcome their fear and reluctance about shopping transactions by forming trust and positive perceptions about the online vendor. This paper studies the impact of the colors of e-commerce websites, as an atmospheric variable of the interf...
Article
This paper presents the results of an exploratory qualitative study conducted with 26 consumers about their use of computer screen savers. The results show how the use of screen savers remains almost nonexistent. Unknown or taking too long to apply, this feature is not attractive to persons interviewed who do not use it for sustainable development...
Article
Full-text available
The objective of this chapter is to study the effect of the color of e-learning platforms as an atmospheric variable of the interface on the learning process. It focuses on two important variables: memorization and trust. First, it aims to explore the effect of color on the memorization of the educational content available in an e-learning platform...
Chapter
In the perspective of managing the Intellectual Capital (IC), the user friendliness of User Generated Content (UGC) tools may be preferred over the Information Systems platforms offered in the majority of organizations. Based on a review of literature and actual practices, this chapter focuses on aspects related to user practices of social networks...
Article
This article aims at studying the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on the viewer’s memorization and intent to buy. Relying on a literature review as well as on investigations provided by an exploratory qualitative analysis followed by a confirmatory quantitative analysis, we wish to introduce...
Chapter
Our research enabled us to bring to the fore the effects of the colors used on e-commerce websites on consumer memorization and buying intention. Two mediating variables ­ stimulation and negative mood ­ helped us to explain how they reinforce these effects. Chromatic colors are more likely to enhance the memorization of the displayed information t...
Conference Paper
Full-text available
E-commerce sites, like their brick-and-mortar cousins, are designed to draw in potential customers and encourage purchases and brand loyalty. Currently, E-commerce website designs are often rejected by their user community, which costs money through wasted development and lost customers. User acceptance is the goal of every design choice - and yet...
Article
This paper presents the results of an exploratory analysis conducted with 26 consumers about their use of computers screen savers. The results show how it remains almost nonexistent. Unknown or too long to implement, this feature doesn't seem to persuade the interviewed persons who did not use it for the sustainable development. The article present...
Chapter
Full-text available
In the perspective of managing the Intellectual Capital (IC), the user friendliness of User Generated Content (UGC) tools may be preferred over the Information Systems platforms offered in the majority of organizations. Based on a review of literature and actual practices, this chapter focuses on aspects related to user practices of social networks...
Chapter
This chapter aims to study the effects of the colors of e-commerce websites on consumer behavior, in order to better understand website usability. Since color components (Hue, Brightness and Saturation) affect behavioral responses of the consumer (memorization and buying intention), this research reveals the importance of the interaction between hu...
Article
This paper aims at studying the effect of the colors of e-commerce websites on consumer mood, memorization and buying intention. On the basis of a literature review a conceptual model is proposed, showing the effects of the color of e-commerce websites and specifically of its components, hue and brightness on the behavioral responses of the consume...
Article
Full-text available
The objective of this research consists of studying the effects of the color of the e-learning platforms as an atmospheric variable of the interface on learning process. Memorizing and success in answering the questions allow to know if the used colors help or not succeeding in a given examination. These measurements enable us to determine if colou...
Conference Paper
This article aims at studying the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on the viewer's memorization and intent to buy. Relying on a literature review as well as on investigations provided by an exploratory qualitative analysis, we wish to introduce the theoretical and methodological bases addressi...
Article
This article aims at studying the impact of the colors of e-commerce websites as an atmospheric variable of the interface, on the viewer's memorization and intent to buy. Relying on a literature review as well as on investigations provided by an exploratory qualitative analysis, we wish to introduce the theoretical and methodological bases addressi...
Article
Full-text available
Consumer behavior in the omnipresent mobile environment constitutes a challenge for m-commerce vendors, as they seek to understand factors that affect it, positively and negatively, and to integrate social media in their mobile strategy. This paper presents an exploratory qualitative study about the use of smartphones and social media, in the conte...
Article
The aim of this research consists in studying the effects of signs of marking on wine bottle labels, with the perception of authenticity and the buying intention in an online context. Based on a literacy review as well as on investigations issued from an exploratory qualitative analysis led with 34 consumers, cellar men and wine growers, we introdu...
Article
Full-text available
This chapter aims to study the effects of the colors of e-commerce websites on consumers'behavior, in order to better understand website usability. Since color components (Hue, Brightness and Saturation) affect behavioral responses of the consumer (memorization and buying intention), this research reveals the importance of the interaction between h...

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