Jayashree Dubey

Jayashree Dubey
Indian Institute of Forest Management | IIFM · Department of Marketing Management

About

8
Publications
15,923
Reads
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42
Citations
Citations since 2017
0 Research Items
20 Citations
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201720182019202020212022202301234

Publications

Publications (8)
Technical Report
Full-text available
The project report contains i. income generating activities by SHGs ii. identified IGA/SME produces iii. developed easy to apply methods for NSO/PNGO, staff and SHG iv. developed training materials
Article
The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not only their day-to-day operational plans but also the marketing tactics and strategies need frequent revision. Rebranding has become an important strategic tool by which these firms manage their customer-perceived brand image. Airte...
Article
Full-text available
Purpose: A cost-function value model has been proposed as a guiding tool to devise strategies for value addition intended to acquire, retain, and expand customer base during a product life cycle. Methodology: An exhaustive analysis of market life of various products from different product segments was conducted. The impact of various strategies tha...
Working Paper
Full-text available
Article
Purpose – This paper aims to analyze the present trends in pharmaceutical innovation and the impact of generic competition. Design/methodology/approach – A secondary research was conducted to collect data related to new drug approvals of various classes over previous years; trends of investment in research and development; and the pipeline of new...
Article
The notion of satisfaction has been the focal point of interest in the understanding of human behavior. In academic literature satisfaction has been viewed from various branches of academics. Satisfaction has been used to indicate the ‘effectiveness of a marketing system’ in economics, ‘social well-being’ in sociology and an individuals’ ‘emotional...
Article
The paper discusses the emerging role of product differentiation in the pharmaceutical sector, and evaluates its impact on sustainability of the industry. Secondary data were used to study various differentiation strategies and their effect on market life of certain drug products. The study found that product differentiation is being increasingly e...
Article
The World Trade Organization (WTO) has set rules for international trade, with the objective to provide maximum benefits to the consumers. One of its aims is to remove trade barriers to international competition. The Organization is based on the principles of free trade; predictability through binding and transparency; national treatment...

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