Jayaraman Munusamy

ASIA Metropolitan University, Cheras, Selangor, Malaysia · Centre for Research & Development

This study focuses on the adoption of retail internet banking among consumers in the Klang Valley, Malaysia and the impact of demographics factors on such adoption behavior. This study adopts a quantitative approach using surveys conducted at banks. The results indicate that while the hypotheses pertaining to gender, race, income, educational level...

This paper investigates the importance of antecedents of customer loyalty such as customer satisfaction and service quality dimensions. It addresses whether the dimensions of service quality impacts customer satisfaction eventually leading to customer loyalty. The Structural Equation modeling technique was used in this analysis to determine custome...

This study aims to identify the perceptual differences between Internet Banking Adopters and Non-adopters especially in the Malaysian Retail Banking Sector. It investigates whether the perception varies between adopters and non-adopters on the adoption factors such as easier to operate, convenient to use, hassle free, reliable, safer to use and req...

This study aims to identify perceptual barriers of Internet banking adoption among Malaysian retail banking customers. The per ceptual barrier factors that analyzed were difficulty to operate, hassle to use, unreliable, perceived risk and high connection fees. This study employs a quantitative approach using questionnaire survey at selected ba...

This study aims to identify the perceptual differences between Internet Banking Adopters and Non-adopters especially in the Malaysian Retail Banking Sector. It investigates whether the perception varies between adopters and non-adopters on the adoption factors such as easier to operate, convenient to use, hassle free, reliable, safer to use and req...

Purpose: This study investigates the impact of leadership, firm, and environmental characteristics on propensity to export in the Automotive Component Parts Manufacturing Industry in Malaysia. The leadership characteristics investigated are risk tolerance, commitment, innovativeness, and flexibility. The firm characteristics which investigated are...

This paper investigates the level of customer satisfaction among the customers who fly with Air Asia, a budget airline in Malaysia. The factors which investigated are the price offered, pre-flight services, customer relationship management, cabin environment and in-flight services. The independent variable is customer satisfaction. A quantitative a...

This paper expatiate the role of International Trade Intermediary (ITI) to International Opportunities Recognition (IOR) in Malaysian Small and Medium sized Enterprises (SMEs). Thirty SMEs were selected for interview. The results illustrate that twenty five SMEs explored international opportunities through their relation with ITIs. This paper also...

Previous research on the internationalization of small and medium enterprises (SMEs) explored the relationship between adoption of global orientation and competitive advantage, management attitude, and international knowledge and experience. However, there was a difference in opinion between those arguing that there is a positive relationship betwe...

Many researchers and practitioners from the industry would agree on the importance of corporate entrepreneurship as an effective means for rejuvenating companies and improving their financial performance. In the era of intense global competition, Small and Medium Enterprises (SMEs) realize that a greater focus is required in entrepreneurial behavio...

This paper investigates the relationship between Marketing Mix Strategy and Consumer Motives at major TESCO stores in Malaysia. A quantitative approach was used and the survey was conducted at TESCO stores in Puchong, Klang, and Mutiara Damansara in the Klang Valley. Previously, there has been no empirical research on private labeled fast-moving co...

The aim of this study is to determine whether the seven belief factors namely Product Information, Hedonic, Consumer Benefit, Consumer Manipulation, Values Corruption, Good for Economy and Economic Role have any significant effect on students' attitudes towards advertising. This study was conducted on students from seven private higher learning ins...

This study examined the level of customer satisfaction with regard to IBBM's training services. The study investigated the dimensions of service quality that have significant effect on customer satisfaction in IBBM's training services. The findings showed that the dimensions of service quality, namely, tangibles, reliability, responsiveness, compet...

Distribution is all about getting your products/services to the right people at the right time with special consideration for profit and effectiveness. This research investigates the relationship between independent variables such as TdC service centre, Telco Dealers, Hypermarkets, Bookstores and internet/Kiosks with the dependent variable, Custome...