Jayakumar Chinnasamy

• PhD
• Lecturer in Education at University of the West of Scotland

This paper focuses on the impact of the COVID-19 pandemic on the corporate social responsibility reporting (CSRR) practice of the UK’s banking industry. It particularly examines the extent to which the banks’ quality and quantity have changed in the wake of the pandemic. In addition, it explores changes in the banks’ CSR dimension focus and investi...

Non-financial reporting is a disclosure of a company’s social, environmental, and human rights information. It is also known as environmental, social, and governance information. This study attempts to assess the main content and future research suggestions reported in previous non-financial reporting studies and aims to offer recommendations for f...

Universities and Higher Education Institutions (HEIs) are seen as having a social mission to deliver common good to society, both locally and globally. These institutions develop different policies due to global changes in Higher Education (HE), such as internationalisation and Sustainable Development (SD). They have an important role in setting su...

The article investigates reporting of environmental protection activities of Oil and Gas (O&G) companies from Pakistan. The content analysis technique was used to evaluate the extent of the coverage of environmental aspects of in annual reports, with the guidance of GRI guidelines. Twelve O&G companies' in Pakistan were investigated for a period of...

The contemporary ways of doing business has changed tremendously after the internet came into existence, particularly in the last two decades. The internet has huge impact not only among the business establishments but also among the internet users due to exponential growth in buying and selling through various available online options(Tsang & Tse,...

Background: Digital and technological advancements has enabled online advertisements penetrating into most of the internet users’ everyday life and this has directed internet users, particularly, young people to spend more time on it. Internet enables users being attracted towards and engage in accessing online advertisements. Amongst several media...

The contemporary ways of doing business has changed tremendously after the internet came into existence, particularly in the last two decades. The internet has huge impact not only among the business establishments but also among the internet users due to exponential growth in buying and selling through various available online options (Tsang & Tse...

Aim: This paper considers the role of Scottish popular culture in developing a concept of internationalisation in higher education (HE), which is an underexplored area in the literature. To fill this gap, and to guide our own theorising, we employ Ulrich Beck’s work. His concept of ‘Cosmopolitanism’ offers a view that emphasises cultural relevance...

Abstract Higher education (HE) sits within the area of post-compulsory education and can therefore be understood as a field of adult learning. The increasing importance of internationalisation as a feature of HE brings greater opportunities for adults studying and researching in HE to develop cross-cultural and cross-border perspectives to issues...

Globally, the concept of internationalisation and the internationalised university is high on the agenda and in Scotland, efforts to internationalise higher education sector continue to gain momentum. Many Universities in Scotland have explicitly developed internationalisation strategies as their key priorities. Some institutions in Scotland have b...

Globally, the concept of internationalised university has become the focal point in today’s’ higher education sector and Scottish universities are gaining momentum on the phenomenon. Universities in Scotland have explicitly developed internationalisation strategies as their key priorities. However, there is an ongoing argument in defining the conce...

ABSTRACT Brand Equity is the value a brand name adds to a product. In other words, Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. On the other hand, the success of any business mainly depends on the customer satis...

Advertising is the method of promotion of goods or services to the public by Businesses and Companies with the ultimate aim being increase in sales through a positive light on the goods/services. The message content in Advertising, called the Advertisements is developed in different formats including specific for different audience, different media...

Fast Moving Consumer Goods (FMCG) are products that are required by almost all users in their day today life. The advertisements for these products need more attention in terms of creating responsiveness among the consumers for their purchase decision. Hence, the present work intends to study whether the advertisements for FMCG products are effecti...

The adult learning and self-directed learning has become most popular in the western countries like UK. The paper attempts to make recommendations for the mentoring programme initiated by the London Fire Brigade (LFB). The mentoring of new operational staff in becoming a firefighter has taken on a significant role in London Fire Brigade (LFB)....