Javier Serrano-Puche

Javier Serrano-Puche
Universidad de Navarra | UNAV · Department of Communication

PhD in Communication; MA in Journalism


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Citations since 2017
52 Research Items
574 Citations
Associate Professor and Vice Dean for Academic Affairs at the School of Communication of the University of Navarra. I serve as a research fellow for the Center for Internet Studies and Digital Life and for the Institute for Culture and Society at the same university. I have performed extensive research on news consumption, media literacy and the relations between media and emotions. My recent publications include papers in Communications, International Journal of Communication or Comunicar, and in publishing houses as Palgrave MacMillan, Springer and IGI Global.
Additional affiliations
August 2014 - December 2014
The London School of Economics and Political Science
  • Visiting Fellow
February 2009 - present
Universidad de Navarra
  • Professor (Associate)


Cited By


Projects (4)
IBERIFIER is an Iberian hub that aims to tackle disinformation in Spain and Portugal by bringing together a consortium of 23 partners, composed of 12 universities, 5 independent fact-checking organisations and publicly-owned news agencies, and 6 leading institutions on strategic analysis, computer and data science, and media research. With the support of public authorities of both countries, relevant media organisations, several scientific and professional associations, as well as some other stakeholders, the activities of this Action comprise: (1) scientific research and analysis for the security and development of the Iberian digital media ecosystem; (2) factchecking in three languages (Spanish, Portuguese, and Catalan); (3) computer and data research aimed at developing systems for early detection of disinformation; (4) strategic analyses about the impacts of disinformation on areas such as politics, economy, social and security issues, science and technology, and the media industry; and (5) development of media literacy, through a set of activities targeted mainly to young people, journalists and citizens in general.
Funded by the Ministry of Science, Innovation and Universities of Spain, this coordinated project (ref. RTI2018-093346-B-C31) explores, both quantitatively and qualitatively, the digital native media in Spain. Accounting more than a thousand titles in 2018, they are a type of news media in clear expansion, amounting already more than a third of the total digital media in our country. Despite this growth, digital native media remains largely unexplored by scholar research. The present project fills this gap: it plans to identify and characterise the existing models of digital native news media, in order to provide strategic references both for the consolidation of this sector of the journalism industry, and for its knowledge by the international scholar community. In brief, the general objective of the project is to study the market structure, business strategies, technological models, narrative formats, and innovation strategies in digital native media in Spain, to evaluate their regenerative potential in Spanish news media market. This project aims to carry out a detailed typological analysis of digital native media throughout Spain, with the purpose of characterising the diversity of their technological, economic and editorial models, and identifying the most successful variants. The project wants to explore in depth their structure and strategies, in order to identify and disseminate good practices that serve as a reference to the Spanish media industry.