Jason Ryan

• PhD, University College Dublin
• Professor (Full) at California State University, San Bernardino

Purpose The aim of this study is to develop a better understanding of how the transferability and recognition of host country professional experience and educational credentials impact the repatriation intentions of long-term self-initiated expatriates (SIEs). To that end, the study interviews a sample of American-educated French long-term SIEs in...

Over the last 20 years, researchers in the fields of tourism and marketing have proposed a number of destination branding frameworks to help national governments and tourism boards more effectively brand and market their countries, regions and cities as destinations (Balakrishnan, 2009). Most of these frameworks have recommended vision drivers or t...

Purpose The insulation of globally mobile workers into communities is often influenced by political considerations within the host country. Most studies examining this area have focused on how expatriates and globally mobile workers seclude themselves into insulated communities when working abroad. This perspective does not take into consideration...

Purpose This study examines which dimensions of a business environment are most important for attracting globally mobile self-initiated expatriates to a country. The authors use secondary data from the World Bank, the World Economic Forum, IMD and the World Population Review to test eight hypotheses involving six macro-contextual factors that prior...

Purpose This study empirically examines the most common appeals recommended for use in nation branding campaigns to attract and retain skilled professionals from abroad to enhance a country’s economic competitiveness. To assess this, the authors examine how the image and reputation of a country as a destination and location for talent compare to i...

Purpose This paper aims to develop a clearer understanding of the role of business education and business schools in fostering global mobility. As business schools seek to educate managers who can work globally and adjust to new business and cultural environments, it is important to assess which specific dimensions of business education, such as th...

By representing a promise of value and differentiation, brands have become a competitive asset in a growing number of contexts and activities (Aaker, 1991; Kotler and Gertner, 2002). This is especially true in tourism, where there has been a proliferation of destination brands in recent years (Balakrishnan, 2009). Ryan and Silvanto (2009, 2010) and...

ABSTRACT PURPOSE: This article empirically assesses the importance for nations of key institutional, economic and societal factors for attracting internationally mobile skilled professionals from abroad. It examines the existing literature on international talent mobility and empirically tests the validity of nation branding as a strategy for attr...

This paper explores the manner in which the internationalization of universities and higher education is impacting the symbolic capital that self-initiated expatriates (SIEs) rely upon to find work abroad. It contributes to the body of knowledge surrounding the institutional factors that both enable and constrain self-initiated expatriation. Follow...

Purpose – The global migration and movement of talent plays an important role in the economic growth and competitiveness of many nations. In coming decades, it is anticipated that there will be increased competition between countries to attract the best and brightest. The World Economic Forum (2011) has recommended using nation branding strategies...

FULL TEXT AVAILABLE AT http://www.tandfonline.com/eprint/kQhdjJWucmNaQ5cPtGkb/full This article examines the emergence of the World Heritage Site (WHS) designation as a de facto brand. The study applies Balakrishnan’s (2009) strategic framework for destination branding to the demand for World Heritage Sites. A total of 72 countries currently apply...

Purpose – The purpose of this paper is to examine empirically whether teaching methodologies that emphasize international experiential learning have a significant role in fostering or encouraging greater international mobility. To that end, it assesses whether MBA programs that emphasize experience-based learning in the form of international travel...

The purpose of this article is to explore the contribution of branding to building and maintaining B2B customer loyalty. It uses a case study methodology to examine how an established “brick and mortar” company, Sigma-Aldrich Corporation, was able to withstand and, in the end, overcome the challenge posed by Chemdex, a well-funded start-up company...

This article explores the extent to which UNESCOs man and the biosphere (MAB) programme is being used by national tourist organisations (NTOs) to promote tourism and examines the impact of tourism on the central purpose of the MAB programme: developing sites of excellence where new and optimal practices to manage nature and human activities are tes...

This paper examines and contrasts the human resource policies and practices of US multinational enterprises (MNEs) towards their overseas subsidiaries, taking Japan and Ireland as examples. It demonstrates how economic, social, cultural and other environmental factors mediate the relationship between parent and subsidiary. The analysis draws upon i...

Purpose – This paper aims to explain the emergence of the World Heritage Site (WHS) designation as a de facto brand. Branding provides a framework for managing the image of a place and is an important component of destination marketing. The WHS “brand” is of importance to developing nations because it is available without cost. The study examines t...

The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing student...

Stakeholder management and politics have been described as key component of destination branding (Balakrishnan, 20092. Balakrishnan , M. S. 2009. Strategic branding of destinations: A framework. European Journal of Marketing, 43(5–6): 611–629. View all references). This article investigates the impact of political influences on destination brandin...

The central contention of this paper is that the World Heritage Site (WHS) designation has over time evolved from a technical measure aimed exclusively at preservation into an acclaimed and widely respected brand that countries use to attract heritage tourists, and that tourists, in turn, rely on in selecting the destinations they will visit. The a...

This paper discusses the efforts made by Finnish producers to emphasise the country of origin of their products in order to convey an image of innovation, quality and prestige. Finland's efforts in this area are relatively recent, dating mainly from the early 1990s. Traditionally, a producer of resource-intensive commodities—especially wood and woo...